# Yves Mirabaud Says “We are on track with our development strategy”
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-04-12
Category: BANKING
Category URL: https://financedigest.com/category/banking
Meta Title: Mirabaud Bank Reports Positive Growth and Digitisation Plans
Meta Description: Discover how Mirabaud, a Geneva-based bank, continues to expand in Latin America, the Middle East, and private equity with a focus on entrepreneurship and
URL: https://financedigest.com/yves-mirabaud-says-we-are-on-track-with-our-development-strategyhtml

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Yves Mirabaud, the [senior partner of Mirabaud](https://www.abps.ch/en/members/mirabaud-cie-sa/), a prestigious Geneva-based bank, announces positive results and continues its growth and development plans, such as private banking in Latin America and the Middle East, further strengthening of its support activities for entrepreneurs, expanding its Private Equity offering or a multi-year digital transformation plan.

Founded in 1819, the financial institution has stuck by its hedging strategy. “We may seem old-fashioned and conservative,” says [Yves Mirabaud](https://www.geneve-finance.ch/fgpf/ch/fr-ch/file.cfm?contentid=962), “but our culture is not to aggressively be out in the market.” The Geneva-based bank has always fostered an entrepreneurial culture defined by values such as independence, passion, and responsibility. With over 30 years of experience in Switzerland and the United States, Mirabaud Group’s Senior Managing, Partner Yves Mirabaud, maintains his clients’ satisfaction by continuing this strategy. It was what ensured that their portfolios saw less volatility and favorable performance overall during the pandemic.

Mirabaud can report on an increase of assets under management of 11.4% [versus end](https://www.financedigest.com/native-versus-hybrid-why-the-debate-cannot-end.html "‘Native versus hybrid’; why the debate cannot end") 2021.

“After a second year marked by the pandemic and its effects on [international trade](https://www.financedigest.com/managing-trade-credit-and-insurance-in-the-context-of-international-commerce-expansion.html "Managing trade credit and insurance in the context of international commerce expansion ") and the economy, our company’s results for 2021 are positive; above the rise in the financial markets, they are also based on a contribution of net new money, reflecting the quality of our performance and our services”, says Yves Mirabaud.

## Increasing the Workforce in Paris and Zurich

[Mirabaud](https://www.moneyhouse.ch/en/company/mirabaud-cie-sa-2899962141) mirrors the same investment philosophy that it uses with its clients when it comes to its own expenditures. Opting for a cautious approach, the [bank was able to cut](https://www.financedigest.com/cut-evidence-empower-how-technology-can-help-banks-deliver-on-cop27-commitments.html "Cut, evidence, empower: How technology can help banks deliver on COP27 commitments") spending. COVID-19 of course had a hand in the direct savings, with fewer events and travel able to take place.

The Geneva-based [bank recruited several private](https://www.financedigest.com/gucci-banks-on-private-salons-for-the-ultra-rich-to-revive-sales.html "Gucci banks on private ‘salons’ for the ultra-rich to revive sales") bankers to strengthen its position in existing markets. In 2020, the group started building up staff in Paris in Zurich for corporate finance to support advisory in private [banking](https://www.financedigest.com/barclays-private-bank-opens-new-office-in-verbier-switzerland-for-2022-23-ski-season.html "Barclays Private Bank opens new office in Verbier, Switzerland for 2022/23 Ski Season") with mergers and acquisition and private equity expertise.

In doing so, the bank repositioned itself, revamping its private [banking offerings](https://www.financedigest.com/first-abu-dhabi-bank-could-renew-35-billion-offer-for-stanchart-bloomberg-news.html "First Abu Dhabi Bank could renew  billion offer for StanChart -Bloomberg News"). In addition to corporate finance, Mirabaud also started an expansion into [private equity](https://www.financedigest.com/procurementin-european-private-equity-investment-adding-value-to-the-boardroom.html "Procurement in European private equity investment – adding value to the boardroom.") funds, such as in Paris real estate of lifestyle and innovation with an impact  angle.

## Digital transformation in 2022 and beyond

The overhaul began in 2020 after Mirabaud had “reached the limits of a proprietary [technology platform](https://www.financedigest.com/homelyfe-opens-up-its-technology-stack-with-the-launch-of-its-partner-platform-to-deliver-its-vision-of-a-modern-connected-insurance-experience.html "Homelyfe opens up its technology stack with the launch of its Partner Platform to deliver its vision of a modern, connected insurance experience"), they had spent nearly three decades developing,” explains Yves Mirabaud. In 2021, the group launched a [broad digital investment strategy](https://citywire.ch/news/mirabaud-records-12-aum-increase/a1547947) which will start to materialize in 2022 with the signature of several partnerships. Yves Mirabaud said: “This is actually the [biggest investment we have ever](https://www.financedigest.com/the-biggest-ever-shake-up-of-insurance-law-is-finally-here-wellalmost.html "The biggest ever shake up of insurance law is finally here! Well…Almost.") made!”.

Nicolas Mirabaud, Managing Partner of Mirabaud and Head of the Group’s Wealth Management said:  “This key investment for the Mirabaud Group enables us to embark on a digital [transformation plan for our Private Banking](https://www.financedigest.com/transforming-the-banking-experience-to-be-mobile-first-and-people-centric.html "Transforming the banking experience to be mobile-first and people-centric") business; it will serve as the backbone of our future development, while maintaining the excellence of our client service in the years and generations to come. We can quickly [adapt to client needs and continue](https://www.financedigest.com/scholz-if-germany-continues-to-adapt-we-will-make-it-through-winter.html "Scholz: if Germany continues to adapt, we will make it through winter") to serve our clients with a bespoke family office approach, through an optimal combination of human and digital interactions”.

## Private Equity and accompanying the transition to a more sustainable economy

[According to Yves Mirabaud](https://www.allnews.ch/tags/yves-mirabaud), 2022 will see the further development of Mirabaud’s lifestyle franchise, which embodies the entrepreneurial spirit of the Group. This [Private Equity Lifestyle business responds on the one hand to investors’](https://www.financedigest.com/the-vc-opportunity-breaking-down-barriers-for-private-investors.html "The VC opportunity: breaking down barriers for private investors ") expectations for conviction-based, long-term, global positive impact investments; and on the other hand, to the needs of a new generation of engaged consumers who aspire to a more inclusive and responsible world and to have a global positive impact-

The [strategy has already made eleven investments](https://www.financedigest.com/2018-it-security-predictions-methods-for-attacks-investment-areas-cybersecurity-strategies.html "2018 IT Security Predictions-Methods For Attacks, Investment Areas & Cybersecurity Strategies"), in companies that aim to shape a new future, from California to South Korea, the UK, Denmark and France

Examples of companies which the “Mirabaud Lifestyle Impact and Innovation” fund has [invested](https://www.financedigest.com/investment-and-innovation-the-route-forward-for-financial-services-firms.html "Investment and innovation: the route forward for financial services firms") in : La Bouche Rouge (a sustainable and circular cosmetics company), Mate Bike (a company that has developed folding electric bikes), MycoWorks (Stem cell-based leather) or DiamConcept (laboratory diamonds. The [bank has just announced the recruitment of Chabi Nouri who joins from the world](https://www.financedigest.com/post-crash-banking-regulation-is-transforming-the-world-of-corporate-lending-for-the-better.html "Post-crash banking regulation is transforming the world of corporate lending – for the better") of luxury goods, the Richemont Group. A second vintage on this theme will be launched after the final [closing of the fund](https://www.financedigest.com/galois-capital-flagship-fund-to-close-after-ftx-losses.html "Galois Capital flagship fund to close after FTX losses") later this year.

Learn more here: [https://www.mirabaud-libre-passage.com/de/freizuegigkeitsstiftung/governance](https://www.mirabaud-libre-passage.com/de/freizuegigkeitsstiftung/governance)

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