# YouTube expands shopping features to combat digital ad slowdown
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-11-16
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: YouTube introduces shopping features to boost revenue
Meta Description: YouTube is testing shopping features in its short-form videos, allowing creators to tag products and increase revenue through new commission schemes.
URL: https://financedigest.com/youtube-expands-shopping-features-to-combat-digital-ad-slowdownhtml

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/2022-11-15t180523z3lynxmpeiae0a3rtroptp4alphabet-youtube-advertising-1736814856868-compressed.jpg)

(Reuters) -YouTube said on Tuesday it is bringing shopping features to its TikTok-like short-form video service, as the Alphabet-owned company looks to fortify its revenue against a drop in spending by recession-wary advertisers.

The feature, being tested with eligible creators in the United States, will allow them to tag products from their own stores.

“Viewers in the U.S., India, Brazil, Canada, and Australia can [see the tags and interact with them and we’ll continue](https://www.financedigest.com/swedish-match-continues-to-see-strong-smoke-free-sales-growth.html "Swedish Match continues to see strong smoke-free sales growth") to bring tagging to more creators and geographies,” a Google spokesperson said.

The streaming [service is also testing new commission schemes for influencers who sell products through links in videos](https://www.financedigest.com/video-collaboration-is-pushing-the-boundaries-of-the-customer-experience-in-financial-services.html "Video Collaboration is pushing the boundaries of the customer experience in Financial Services").

This [comes months after YouTube unveiled a new way](https://www.financedigest.com/analysis-watch-out-risk-assets-the-rout-in-bonds-is-coming-your-way.html "Analysis-Watch out risk assets, the rout in bonds is coming your way") for creators to make money on short-form videos, introducing advertising on its video feature Shorts and giving video creators 45% of the revenue.

The internet’s dominant video site has struggled to compete with TikTok, the app that got its start hosting lip-sync and dance videos before burgeoning to 1 billion [monthly users](https://www.financedigest.com/spotifys-monthly-active-users-top-500-million-beat-estimate.html "Spotify’s monthly active users top 500 million, beat estimate").

(Reporting by Bharat Govind Gautam and Abinaya V in Bengaluru; Editing by Subhranshu Sahu and Devika Syamnath)


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---