# Xero surpasses one million subscribers Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2017-04-03 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Xero Surpasses One Million Subscribers on Global Cloud Meta Description: Discover how Xero has organically grown to become a global accounting platform leader, doubling subscribers in less than two years and paving the way for AI URL: https://financedigest.com/xero-surpasses-one-million-subscribershtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/holding-a-glowing-earth-glo-1736844009859-compressed.jpg) _Doubling subscribers in less than two years, Xero has organically grown from the market challenger to a global accounting platform leader_ Xero today announced it has surpassed one million subscribers worldwide on its global cloud accounting platform. Xero has doubled subscriber numbers in less than two years and has quickly grown to become a global accounting platform leader, adding nearly 300,000 subscribers in the last year alone. “Five-and-a-half years ago, at 50,000 subscribers, we asked shareholders to imagine our business at a [million](https://www.financedigest.com/warner-bros-discovery-adds-2-million-subscribers-in-first-quarter.html "Warner Bros Discovery adds 2 million subscribers in first quarter") subscribers,” Xero CEO and Founder, Rod Drury said. “We [invested for the long term to build a business](https://www.financedigest.com/japanese-businesses-pledge-uk-investment-ahead-of-sunak-meeting.html "Japanese businesses pledge UK investment ahead of Sunak meeting") and ecosystem to achieve those numbers. It’s very satisfying to deliver on that promise. “Starting around ten years ago with our first lines of code, it’s amazing to [see the global](https://www.financedigest.com/global-equity-funds-see-large-outflows-on-slowdown-worries.html "Global equity funds see large outflows on slowdown worries") community who have built businesses on our platform.  We thank our accounting and bookkeeping partners, small businesses customers, our Xero people and investors who have been cloud pioneers, reinventing how small businesses work in a digitally connected world,” Drury said. [**Accounting has gone global**](https://www.financedigest.com/top-5-players-to-account-for-45-of-global-consumer-appliance-coatings-market-share-through-2031.html "Top 5 Players to Account for 45% of Global Consumer Appliance Coatings Market Share Through 2031") With subscribers in more than 180 countries, many are now doing business across borders – not just in their home countries. Cloud technology has reshaped trade over the last decade, and we’re seeing the [rise of truly global small businesses that have grown up without the need](https://www.financedigest.com/electric-scooters-market-rising-need-for-eco-friendly-vehicles.html "Electric Scooters Market – Rising Need For Eco-Friendly Vehicles ") to operate within the confines of a single country’s borders. “Only a global platform – on a single global code base like Xero – can offer the opportunity for small businesses and their advisors to expand their businesses offshore, connect to banks in multiple [countries and use Xero’s technology and payment partnerships with Google](https://www.financedigest.com/google-to-roll-out-anti-disinformation-campaign-in-some-eu-countries.html "Google to roll out anti-disinformation campaign in some EU countries"), Apple, Square, Paypal, Stripe and others to do business seamlessly all over the world. It sets in motion a global network effect as small [businesses expand](https://www.financedigest.com/how-to-expand-business-reach-with-event-driven-apis.html "How to expand business reach with event driven APIs") their trade between countries,” Drury said. “Many of the 100,000 business advisors who work with their clients on Xero have small businesses that [import or export](https://www.financedigest.com/tissue-cultured-date-palm-market-pegged-at-us-4-5-bn-value-pool-in-2027-import-export-activities-take-a-downturn-amid-coronavirus-outbreak-future-market-insights.html "Tissue Cultured Date Palm Market Pegged at US$ 4.5 Bn Value Pool in 2027; Import & Export Activities Take a Downturn Amid Coronavirus Outbreak: Future Market Insights"). The increasingly global nature of small business means that, like Airbnb, Amazon, and Facebook, accounting platforms must also be global.  Surpassing one million subscribers positions us as a [leading global](https://www.financedigest.com/surgical-imaging-market-2021-global-leading-companies-analysis-revenue-trends-and-forecasts-2027.html "Surgical Imaging Market 2021 Global Leading Companies Analysis, Revenue, Trends and Forecasts 2027") cloud accounting platform. We’re just getting started.” **Ready for the AI generation** The next wave of accounting innovation is [Artificial Intelligence](https://www.financedigest.com/types-of-artificial-intelligence.html "Artificial Intelligence") (AI) and machine learning. Xero completed its complex migration to Amazon Web Services, consolidating the platform on a powerful [set](https://www.financedigest.com/lights-off-heat-down-central-europe-governments-save-power-to-set-example.html "Lights off, heat down: central Europe governments save power to set example") of technologies that help unlock the power of our vast connections and data. In the last 12 months, Xero has processed more than NZ$1.2 trillion of [global economic](https://www.financedigest.com/putin-says-west-is-triggering-a-global-economic-crisis.html "Putin says West is triggering a global economic crisis") activity, giving it a unique and high-value dataset to drive insights and machine learning. Xero’s machine learning system can now code invoices for small businesses, categorise expenses and recommend accounting practices to a potential client, automating the busy work of accounting, freeing advisors up to focus on providing clients with expert advice. “Machine learning and automation will open up the next phase of innovation in accounting, driving a transition in the [industry bigger than the move to the cloud did ten years](https://www.financedigest.com/abb-dispels-industrial-gloom-to-raise-full-year-outlook.html "ABB dispels industrial gloom to raise full-year outlook") ago. With technology doing more of the time-consuming, data entry work, we will see more accountants take on advisory and virtual [CFO roles](https://www.financedigest.com/the-new-role-of-the-cfo-the-de-facto-chief-growth-officer.html "The New Role of the CFO: The De Facto Chief Growth Officer") within the small businesses they support,” Drury said. “Rather than just keying in data, they’re interpreting the output – and with the power of machine learning, they’ll provide higher level advisory services that help clients feel in control of their finances which is a key [human](https://www.financedigest.com/human-robotics-will-robots-replace-bankers.html "Human Robotics: Will Robots replace Bankers?") function that cannot be replaced.” Cloud innovation drove Xero’s [rise to help more than one million](https://www.financedigest.com/ryanair-passenger-numbers-rise-in-august-to-11-1-million.html "Ryanair passenger numbers rise in August to 11.1 million") subscribers. Machine learning and automation will be the wave which enables us to [scale to service millions of small](https://www.financedigest.com/evolving-trends-in-small-scale-single-and-multi-rotor-wind-turbine-market.html "Evolving Trends in Small Scale Single and Multi-rotor Wind Turbine Market") businesses and advisors around the world. “Xero has evolved from the [market challenger into one of the leading global](https://www.financedigest.com/surgical-blades-market-global-leading-companies-analysis-revenue-trends-and-forecasts-2027.html "Surgical Blades Market Global Leading Companies Analysis, Revenue, Trends and Forecasts 2027") cloud accounting platforms. The first challenger to surpass one [million subscribers is a significant milestone for cloud accounting](https://www.financedigest.com/whatsapp-bans-2-4-million-indian-accounts-in-july-monthly-report.html "WhatsApp bans 2.4 million Indian accounts in July – monthly report") and validation for an industry which didn’t exist a decade ago. Together with our accounting partners and small business owners, we’re so excited to lead the [industry innovation](https://www.financedigest.com/macron-unveils-30-billion-euro-plan-for-innovation-and-industrial-revival.html "Macron unveils 30-billion euro plan for innovation and industrial revival") charge,” Drury said. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---