# WPP lowers full-year forecast as tech clients curb spending
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-08-04
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: WPP Lower Full-Year Forecast: Tech Clients Curb Spending
Meta Description: WPP downgrades full-year growth forecast due to lower spending from tech clients, reporting a resilient first half with growth in all regions except the U.S.
URL: https://financedigest.com/wpp-lowers-full-year-forecast-as-tech-clients-curb-spendinghtml

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# WPP lowers full-year forecast as tech clients curb spending

LONDON (Reuters) -WPP, the world’s biggest advertising group, downgraded its full-year like-for-like growth forecast to 1.5-3.0% from 3-5% after lower spending from tech clients caused its revenue in North America to decline in the second quarter.

Chief Executive Mark Read said the group delivered a “resilient” performance in the first half, with growth accelerating in all regions except the United States.

“(The U.S.) was impacted in the second quarter by lower spending from technology clients and some delays in technology-related projects,” he said on Friday.

“China returned to growth in the second quarter albeit more slowly than expected.”

The British company reported a 2.0% rise in like-for-like revenue less pass-through costs to 5.81 billion pounds ($7.39 billion) in the first half.

($1 = 0.7865 pounds)

(Reporting by Paul Sandle; editing by William James)


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