# Why the world needs more women controlling the money Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2020-10-23 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Why More Women in Investment Matter: Insights from Fiona McKay Meta Description: Discover how female investors have a significant impact on innovation, sustainability, and the bottom line in the investment sector. Join Fiona McKay in URL: https://financedigest.com/why-the-world-needs-more-women-controlling-the-moneyhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/flexibility-11-1736838774282-compressed.jpg) _Leading business consultant, **Fiona McKay,** issues a call for more women in the investment sector._ - Female investors have a greater impact on the bottom line, market innovation, sustainable industries and social impact - Lost opportunities are magnified in light of the under-representation of women in top investment roles - Lightbulb’s ‘Trailblazing Women in Investment’ report shines a light on those [leading change](https://www.financedigest.com/how-to-lead-organizational-change.html "How to Lead Organizational Change") in the industry From greater diversity to an emphasis on impact capital deployment, an increase in the number of women in investment [roles will help transform](https://www.financedigest.com/the-root-of-all-good-sustainabilitys-role-in-digital-transformation.html "The Root of All Good: Sustainability’s role in Digital Transformation") the economy and society. That’s the view of Fiona McKay, founder and MD of [global business](https://www.financedigest.com/how-i-turned-my-passion-for-art-into-a-global-business-through-online-sales.html "How I turned my passion for art into a global business through online sales") consultancy, Lightbulb Leadership Solutions. A long-time [challenger of greater gender equality in the upper echelons of business](https://www.financedigest.com/global-lycopene-market-outlook-business-challenges-investment-opportunities-progression-status-revenue-expectation-and-forecast-2022-2029.html "Global Lycopene Market Outlook Business Challenges, Investment Opportunities, Progression Status, Revenue Expectation and Forecast 2022-2029"), Fiona is calling for action to redress the gender imbalance within the investment sector. Gathering information from [across the business](https://www.financedigest.com/eliminating-financial-leaks-across-your-business.html "Eliminating financial leaks across your business") landscape, a light has been shone on the startling under-representation of women in the sector. Research shows businesses which accelerate greater gender diversity also [achieve](https://www.financedigest.com/what-businesses-can-achieve-with-microsofts-full-suite-of-process-automation-tools.html "What businesses can achieve with Microsoft’s full suite of process automation tools") superior business performance. In addition, women are more likely than men to invest in sustainable and social impact areas, including investments with a gender lens focus, meaning they tend to invest in order to make a clear, measurable and positive impact on society, not just to generate [profits and returns](https://www.financedigest.com/swatch-group-returns-to-profit-as-sales-jump.html "Swatch Group returns to profit as sales jump"). Fiona said: “It’s not just [women who are disadvantaged by a male-dominated investment](https://www.financedigest.com/the-investment-gap-for-women-entrepreneurs.html "The Investment Gap for Women Entrepreneurs") sector, it’s entire economies and society as a whole. “With a lack of representation at all areas of the investment chain – from female entrepreneurs and [business leaders](https://www.financedigest.com/how-business-leaders-can-adapt-or-replace-covid-related-perks-to-the-post-pandemic-world-while-keeping-employees-on-side.html "How business leaders can adapt or replace Covid related perks to the post-pandemic world while keeping employees on-side"), funding access, to market influence and senior decision-making – market-demands and opportunities are being missed. The absence of women in these [roles is as an inhibitor to innovation](https://www.financedigest.com/the-role-of-fintech-in-shaping-innovative-future.html "The Role of Fintech in Shaping Innovative Future"), wealth creation and societal impact. “The unpalatable truth for [investors is they can have subconscious deep-rooted biases about women’s ability to scale and can often see](https://www.financedigest.com/analysis-weary-investors-see-little-respite-to-fed-hike-gloom.html "Analysis-Weary investors see little respite to Fed hike gloom") women-led opportunities as limitations. However, female representation is critical to inspire new ventures, new investments and build accessible and inclusive communities that develop the [next generation](https://www.financedigest.com/siya-kolisi-empowers-next-generation-with-red-bull-roots.html "Siya Kolisi empowers next generation with Red Bull Roots") of female entrepreneurs. “At a base level, a problem with a male-dominated [investment market](https://www.financedigest.com/a-holistic-approach-to-esg-is-the-best-chance-of-success-in-a-competitive-private-equity-investment-market.html "A holistic approach to ESG is the best chance of success in a competitive private equity investment market") is familiarity and the gravitational pull toward things that are familiar to them. It points directly to a requirement for [a lived and shared experience being vital for any female-focused product](https://www.financedigest.com/broadcast-switchers-market-increasing-adoption-of-ip-live-production-technology-to-positively-impact-growth.html "Broadcast Switchers Market: Increasing Adoption of IP Live Production Technology to Positively Impact Growth") or service creation, and therefore the investment that sits alongside it. “We need investors to think long and hard about their advisory boards and the value creation teams they put together. Thinking this is another exercise in promoting greater gender equilibrium is wrong. It’s about showing how a sector with a greater balance of female investors is essential for a more equitable, balanced and more lucrative world for everybody.” To capture the [current imbalance and opportunities](https://www.financedigest.com/global-sulfate-free-body-wash-market-business-opportunities-current-trends-growth-market-forecast-global-industry-analysis-by-2029.html "Global Sulfate Free Body Wash Market: Business Opportunities, Current Trends, Growth, Market Forecast & Global Industry Analysis By 2029"), Lightbulb Leadership has produced its report ‘Trailblazing Women in Investment’. The report demonstrates the barriers women in [investment face](https://www.financedigest.com/analysis-rocket-startups-face-adapt-or-die-moment-amid-investment-drought.html "Analysis-Rocket startups face adapt-or-die moment amid investment drought") and crucially showcases 10 women from both sides of the Atlantic who are quietly proving that women can and are achieving extraordinary feats in the sector. The report highlights the ongoing gender inequalities that exist at the top levels of the sector despite women being proven drivers of business success. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---