# WHY THE INDUSTRY MUST SIMPLIFY CYBERSECURITY
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-12-23
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: Why Cybersecurity Must Break Industry Jargon - F-Secure CEO
Meta Description: Discover why F-Secure CEO, Timo Laaksonen, urges the cybersecurity industry to simplify jargon and enhance user experience to combat rising cybercrime.
URL: https://financedigest.com/why-the-industry-must-simplify-cybersecurityhtml

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_By_ **_Timo Laaksonen,_** _CEO at_ [_F-Secure_](https://www.f-secure.com/gb-en) _, explains why he believes the cybersecurity industry has a responsibility to break down the jargon and demystify cyber confusion_

Cybercrime is increasing. But consumers are being let down by the very people that should be protecting them. And I strongly believe that the cybersecurity industry – including F-Secure – [must work harder when it comes to making digital safety](https://www.financedigest.com/occupational-health-and-safety-must-be-brought-back-to-the-forefront-of-esg.html "Occupational Health and Safety must be brought back to the forefront of ESG") more accessible.

In a 2022 survey conducted by F-Secure we found that consumers are now experiencing around 30% more cybercrime – predominantly via SMS and email scams, call fraud, viruses, social media breaches, and credit [card fraud](https://www.financedigest.com/uk-card-fraud-losses-climbed-18-percent-in-2015-largest-rise-in-europe.html "UK CARD FRAUD LOSSES CLIMBED 18 PERCENT IN 2015, LARGEST RISE IN EUROPE"). This [acceleration has been fueled](https://www.financedigest.com/totalenergies-accelerates-refinery-wage-talks-as-fuel-supply-shrinks.html "TotalEnergies accelerates refinery wage talks as fuel supply shrinks") by changing digital habits, such as the increase in home working and the ubiquity of connected devices, which means the risk of cybercrime is now ever-present.

And this [places an increasing obligation on us to help consumers protect their digital](https://www.financedigest.com/the-evolution-of-loyalty-and-its-place-in-the-digital-age.html "THE EVOLUTION OF LOYALTY AND ITS PLACE IN THE DIGITAL AGE") moments, by removing complexity, and improving their overall user experience. To help redress the balance, we need to break down industry myths, and simplify everything we do, because the current approach to [cybersecurity means that consumers find protecting their digital](https://www.financedigest.com/smarter-safer-stronger-cybersecurity-is-now-critical-to-digital-future.html "Smarter, safer, stronger cybersecurity is now critical to digital future") moments far too complex and confusing.

**Living in the (digital) moment**

Today, we interact [digitally when we shop](https://www.financedigest.com/shopping-software-ahead-making-tax-digital.html "Shopping for software ahead of Making Tax Digital"), train, work, socialise, and travel. We even use our devices to relax and unwind.  And when you take this into consideration, [cybersecurity becomes more about securing](https://www.financedigest.com/2018-it-security-predictions-methods-for-attacks-investment-areas-cybersecurity-strategies.html "2018 IT Security Predictions-Methods For Attacks, Investment Areas & Cybersecurity Strategies") digital moments, not devices. Unfortunately, I believe the [industry is failing consumers by not protecting these moments](https://www.financedigest.com/how-can-the-insurance-industry-avoid-having-a-kodak-moment.html "How can the insurance industry avoid having a ‘Kodak Moment?’") well enough.

With almost every moment of the day being a [digital one, there has been a massive jump in consumers’ digital skills](https://www.financedigest.com/utilising-digital-tools-to-close-the-finance-and-accounting-skills-gap.html "Utilising digital tools to close the finance and accounting skills gap") and the amount of time we spend online. According to recent post-pandemic research that we carried out, one in three people said they had increased their amount of [mobile shopping and banking](https://www.financedigest.com/danich-local-and-regional-banks-launch-mobile-wallet-powered-by-nets-new-hce-and-tokenisation-platform.html "DANICH LOCAL AND REGIONAL BANKS LAUNCH MOBILE WALLET POWERED BY NET’S NEW HCE AND TOKENISATION PLATFORM"), making us increasingly more vulnerable to cyber criminals.

And when it comes to cybersecurity, we are not delivering it in a way that can be easily understood and applied. Instead, cybersecurity is seen as too complex. It’s confusing, complicated and results in friction, which leads to inaction. If we are to help in the fight against cybercrime, we must [break the cycle by removing these barriers](https://www.financedigest.com/the-vc-opportunity-breaking-down-barriers-for-private-investors.html "The VC opportunity: breaking down barriers for private investors ").

**Making it simple**

Our research has found that even the tech-savvy struggle, with 72% of consumers admitting that managing the security of their devices felt like an almost impossible task, and 57% willing to pay more for [simpler experiences](https://worldssimplestbrands.com/). We must listen to this.

As experts we have a crucial [role to play](https://www.financedigest.com/why-the-bank-branch-still-has-a-role-to-play-for-consumers.html "Why the bank branch still has a role to play for consumers") in demystifying the jargon and debunking the myths. Consumers don’t think twice about buying car, travel, home, and [life insurance](https://www.financedigest.com/types-of-life-insurance.html "Types of Life Insurance"), and protection against digital fraud shouldn’t be any different. With cyber criminals becoming increasingly savvy, many people are now vulnerable. And rather than viewing [digital security](https://www.financedigest.com/what-banks-need-to-do-right-now-to-improve-their-digital-services-without-sacrificing-security.html "What Banks Need to Do Right Now to Improve Their Digital Services Without Sacrificing Security ") as a ‘nice to have’ it should be seen as a ‘must have’.

[**Industry must lead**](https://www.financedigest.com/2022-the-year-that-facial-recognition-will-lead-the-fintech-industry.html "2022 – The year that facial recognition will lead the fintech industry")

To improve how we reach consumers, I would like to [see more cross-sector collaboration in this industry](https://www.financedigest.com/industrial-agitators-market-to-see-incredible-growth-during-2019-2027.html "Industrial Agitators Market to See Incredible Growth During 2019-2027"). If we could work with other financial providers, we could combine our efforts to [keep consumers safe](https://www.financedigest.com/five-ways-to-keep-your-personal-data-safe-from-hackers.html "Five ways to keep your personal data safe from hackers"). For example, cybersecurity brands linking up with [banks or mobile networks will bring more accessibility to cybersafe technology](https://www.financedigest.com/banks-deploy-ai-3-major-technological-advances.html "Banks Deploy AI – 3 Major Technological Advances            ").

In addition, I would like to see experts in our field [roll out educational campaigns](https://www.financedigest.com/google-to-roll-out-anti-disinformation-campaign-in-some-eu-countries.html "Google to roll out anti-disinformation campaign in some EU countries"). Ultimately, if we don’t understand something then there is no product in this [world that can protect](https://www.financedigest.com/fund-nature-protection-now-or-face-huge-losses-says-world-bank.html "Fund nature protection now or face huge losses, says World Bank") us because we won’t ever know how to use it. Education is crucial.

Young and old – everyone should be familiar and comfortable with what cybersecurity is, how it works, how it helps and why it’s crucial in today’s [digital world](https://www.financedigest.com/be-the-digital-eyes-and-ears-of-your-business-from-anywhere-in-the-world.html "Be the digital eyes and ears of your business – from anywhere in the world!"). Awareness is vital, too: it [comes down to the famous AIDA marketing](https://www.financedigest.com/mild-sourness-products-is-expected-to-fuel-growth-of-sour-sugar-market-in-coming-years.html "Mild Sourness Products Is Expected To Fuel Growth Of Sour Sugar Market In Coming Years") model; if we have _Awareness_, we spark _Interest, Desire_ and then what this industry needs – _Action._

Government also has a role to play. With online crime now affecting individuals as much as businesses, we can expect to [see the government focus on how they can protect](https://www.financedigest.com/the-protective-cultures-market-to-see-through-explicit-advancements.html "The Protective Cultures Market To See Through Explicit Advancements") their citizens from being exploited. However, creating new regulations will be complex, given both the scale and fast-moving nature of online crime. But as an industry, we [must keep](https://www.financedigest.com/five-steps-the-uk-must-take-to-keep-its-fintech-crown.html "Five steps the UK must take to keep its Fintech crown") pushing for it. We [need help on a national](https://www.financedigest.com/if-the-nation-backs-fintech-we-need-to-address-a-few-things.html "If the nation backs FinTech, we need to address a few things") level, particularly at a time of austerity. Because when households are watching their spending, they are more likely to switch providers or use new companies, thus exposing themselves to criminals, if they don’t take the necessary measures to protect their [digital identities](https://www.financedigest.com/why-an-orchestrated-digital-identity-strategy-is-vital-for-financial-organisations-in-fighting-fraud.html "Why an orchestrated digital identity strategy is vital for financial organisations in fighting fraud").

Every [cybersecurity provider wants to keep its customers secure](https://www.financedigest.com/infosecurity-europe-agenda-spotlights-innovation-as-security-leaders-address-cybersecurity-spend-in-the-face-of-economic-headwinds.html "Infosecurity Europe agenda spotlights innovation as security leaders address cybersecurity spend in the face of economic headwinds"). But to provide a smooth, simple experience for the [end user](https://www.financedigest.com/paper-recycling-market-competitive-growth-strategies-based-on-type-applications-end-user-and-region.html "Paper Recycling Market Competitive Growth Strategies Based on Type, Applications, End User and Region"), we need to cut out the noise, debunk the myths, demystify the confusion, and remove the jargon. So, let’s do it.


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