# Why Social Media Should be Your Business’ Top Priority in 2018.
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2018-01-13
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Boost your business in 2018 with a top social media strategy
Meta Description: Discover the latest statistics on social media usage among small businesses and why enhancing your social media presence is crucial for success in the digital
Tags: featured
Tag URLs: featured (https://financedigest.com/tag/featured)
URL: https://financedigest.com/why-social-media-should-be-your-business-top-priority-in-2018html

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- Only 57.6% of small businesses use social media

- A mere 42% of British businesses had a blog last year

- 3 in 10 users find supporting their favourite brands on social media important.

- Only 49.5% of small businesses link to their [social media](https://www.financedigest.com/elon-musk-goes-viral-on-chinese-social-media-with-ancient-poem-post.html "Elon Musk goes viral on Chinese social media with ancient poem post") pages on their website

With an estimated new **social media user every 15 seconds**, there has never been a better time to turn your [business’ social media](https://www.financedigest.com/how-to-use-social-media-platforms-to-successfully-scale-your-business.html "How to use social media platforms to successfully scale your business") strategy up a notch in 2018.

Company formation experts, [Turnerlittle.com](http://www.turnerlittle.com/), have examined Office of National Statistics (ONS) data on social media usage amongst British enterprises, as well as considering the main reasons why getting social with your businesses should be your New Year’s Resolution.

According to ONS statistics, only **60% of [businesses are using social](https://www.financedigest.com/social-business-intelligence-market-to-reach-a-valuation-of-us29-bn.html "Social Business Intelligence Market to reach a valuation of US Bn") media**. However, those who use a professional blog provide an even bleaker number at a mere **42%** [running a blog for their business](https://www.financedigest.com/how-to-use-a-pos-system-to-run-your-business.html "How To Use A POS System To Run Your Business?"). Indeed, there has been a very small increase in businesses entering the blogosphere since 2016, a mere **12.9%,** despite the myriad of benefits this can bring, including aiding your SEO efforts, driving traffic to your site and even establishing yourself as an authoritative figure in your [business’ industry](https://www.financedigest.com/metal-cans-and-glass-jars-market-demand-from-food-industry-to-grant-sustainable-business-prospects.html "Metal Cans and Glass Jars Market – Demand from Food Industry to Grant Sustainable Business Prospects ").

Although **[small businesses would benefit](https://www.financedigest.com/top-benefits-of-invoice-discounting-for-small-businesses.html "Top Benefits of Invoice Discounting for Small Businesses") the most from blogging**, Turnerlittle.com revealed that only **38.9% were doing so**, compared to **80.4% of companies with over a thousand employees**. Unsurprisingly, the **Information and Communications**(IT) sector blogged the most, with **67.6%** of [companies stating](https://www.financedigest.com/australian-state-balks-at-energy-companys-request-for-help-with-lng-import-terminal.html "Australian state balks at energy company’s request for help with LNG import terminal") that they have a blog. **Transport and Storage** sectors blogged the **least** according to the study at only **21.7%.** The [Retail sector](https://www.financedigest.com/demand-from-retail-food-and-beverages-sector-to-account-for-over-70-of-refrigerated-display-cases-sales-study.html "Demand from Retail Food and Beverages Sector to Account for over 70% of Refrigerated Display Cases Sales: Study"), although better at blogging overall, has seen the smallest increase in this activity since 2013 at a tiny + **1.6%**.

In Britain, on average, only **60% of businesses have a social media presence**. However, for **[small businesses](https://www.financedigest.com/best-small-business-loans-speaks-to-fundbox.html "Best Small Business Loans Speaks to Fundbox")** this statistic is even lower, standing at **57.6%.** Compare this to enterprises with more than one thousand employees, where **90.3%** use social media. Even fewer small businesses link or reference their social media pages on their website, as only 49.5% do so.

Research has revealed that **1 in 5 small businesses will not be investing in social media in 2018**. Yet, [according to the ONS report](https://www.financedigest.com/according-to-the-recently-published-report-by-persistence-market-research-the-global-market-for-gene-expression-analysis-will-reflect-a-steady-growth-during-the-forecast-period-2017-2022-by-the-end.html "According to the recently-published report by Persistence Market Research, the global market for gene expression analysis will reflect a steady growth during the forecast period, 2017-2022. By the end of 2022"), most businesses, across various sectors, cited that they mainly use social media to **‘develop the business’ image or market products**’ ( **23.2%** stated this). The second most [common reason](https://www.financedigest.com/common-reasons-for-mot-test-failure.html "Common Reasons for MOT Test Failure") was **to ‘obtain or respond to customers’ opinions, reviews, and questions’**.

These are two vital reasons to be present on social networks, especially when you consider that 77% of Twitter users stated that they feel more positive about a brand when their tweet has been replied to.

A social [presence is equally important](https://www.financedigest.com/quality-control-measures-for-drug-development-are-of-utmost-importance-as-inadvertent-presence-of-unknown-pharmaceutical-ingredients-can-further-complicate-health-conditions-of-the-patients.html "Quality control measures for drug development are of utmost importance as inadvertent presence of unknown pharmaceutical ingredients can further complicate health conditions of the patients.") when seeking new prospective customers. A whopping **39% of social media users believe that finding out about [products and services is an important](https://www.financedigest.com/insurance-products-growing-in-importance-in-2021-and-beyond.html "Insurance products growing in importance in 2021 and beyond") reason for using a social network.** Indeed, when questioned, 13% of social media users said they had clicked an advertisement within the last 30 days.

for more info [click here](https://www.turnerlittle.com/news/6-reasons-social-media-business-top-priority-new-year/)


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