# Why Make Fintech Products Accessible For All?
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-11-11
Category: FINANCE
Category URL: https://financedigest.com/category/finance
Meta Title: Why accessible fintech products are essential for success
Meta Description: Learn how fintech companies can make their digital products accessible to everyone, creating a more inclusive online banking experience for all users.
URL: https://financedigest.com/why-make-fintech-products-accessible-for-allhtml

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_By_ **_Jordan Richards_** _, Founder and CEO of_ [_RCCO_](https://www.rcco.uk/)

Fintechs and financial bodies have a moral duty to ensure their digital products are accessible for all – a strategy that makes strong business sense too, as the more people who can access the products, the more success the products will enjoy.

There is huge demand for online [banking platforms and the fintech](https://www.financedigest.com/fintech-v-the-banks-uneasy-bedfellows-or-a-match-made-in-heaven.html "FinTech v the Banks: Uneasy Bedfellows or a Match Made in Heaven?") market is thriving. The technologies are growing daily, and [people are finding the services](https://www.financedigest.com/31972social-engineering-in-the-financial-services-people-are-the-weakest-link-in-the-security-chain.html "Social engineering in the Financial Services : People Are The  Weakest Link in the Security Chain") useful and beneficial to their daily lives. It is estimated that 93% of the UK population use [online banking](https://www.financedigest.com/dutch-online-bank-bunq-applies-for-u-s-banking-licence.html "Dutch online bank Bunq applies for U.S. banking licence") in 2022 so there is no denying the need for digital fintech products.

More and more of us want to simplify how we [manage our finances](https://www.financedigest.com/how-parents-can-help-students-manage-their-finances.html "How Parents Can Help Students Manage their Finances") by going online and using fintech apps that enable us to pay and be paid using our phones or laptop while at home or out and about – when and how it suits us.

Crucially, the [online world](https://www.financedigest.com/jetlearn-the-worlds-first-web-3-0-online-academy-for-k-12-raises-e1-2m-in-seed-round-to-launch-its-platform-in-the-uk.html "JetLearn, the world’s first Web 3.0 online academy for K-12, raises €1.2m in seed round to launch its platform in the UK") can and should be a world without barriers. After all, we can create it in such a way that removes any access issues and ensure everyone, regardless of any health-related challenge, can use and enjoy the [digital platform](https://www.financedigest.com/de-surinaamsche-bank-expands-relationship-with-fiserv-to-upgrade-core-banking-platform-and-add-new-digital-banking-capabilities.html "De Surinaamsche Bank Expands Relationship with Fiserv to Upgrade Core Banking Platform and Add New Digital Banking Capabilities").

However, many developers are [failing to focus on accessibility](https://www.financedigest.com/are-the-over-55s-accessing-their-pensions-early-failing-to-plan-for-later-life.html "Are the over-55s accessing their pensions early failing to plan for later life?") and don’t always make access a key priority in the design of new technology. One fifth of the population [needs assistive technology so by not making accessibility](https://www.financedigest.com/55-of-uk-smes-unable-to-access-all-funding-needed-to-grow.html "55% of UK SMEs unable to access all funding needed to grow") a top consideration, developers are more than missing a trick.

Accessibility Issues To Consider

When [designing new fintech products](https://www.financedigest.com/how-a-strategic-office-design-can-affect-the-wellbeing-and-productivity-of-employees.html "How a strategic office design can affect the wellbeing and productivity of employees"), the challenge is to achieve accessibility and to do so without compromising on the results of the app. The range of solutions and the user experience (UX) should be excellent – there is no [need to compromise the UX by making the technology accessible](https://www.financedigest.com/what-needs-to-happen-to-improve-the-landscape-for-smes-trying-to-access-finance-options-in-the-uk.html "What needs to happen to improve the landscape for SMEs trying to access finance options in the UK") but rather by focusing fully on the user, the result should be an enhanced experience for all using the platform.

The eyesight and hearing ability of users must be factored into every new [technology design or developers run the risk of blocking a big chunk of the world’s](https://www.financedigest.com/is-wearable-technology-ushering-in-a-brave-new-healthy-world.html "Is wearable technology ushering in a brave new healthy world?") population from using the online platform.

Today, there are 2.2 billion people in the world with a near or distance eyesight problem and almost 20% of the [world’s population currently live](https://www.financedigest.com/cheapest-countries-to-live-in-the-world.html "Cheapest countries to live in the world") with hearing loss. Unless the [developers design the technologies](https://www.financedigest.com/financial-services-technology-development-in-2023.html "Financial Services technology development in 2023") with vision impairment and hearing loss challenges in mind, many of the platforms may not be suitable for so many people.

Issues like a lack of contrast on a website restrict accessibility. While these designs may look nice, they are harder to read so individuals with impairments struggle to use the technology. Similarly, a lack of subtitles on audio [content makes it virtually impossible for those with hearing problems to use the technology](https://www.financedigest.com/revolutionising-financial-content-delivery-means-getting-core-technology-right-first.html "Revolutionising financial content delivery means getting core technology right first").

How To Make Fintech Products Accessible

Accessibility [needs to be at the core of fintech](https://www.financedigest.com/if-the-nation-backs-fintech-we-need-to-address-a-few-things.html "If the nation backs FinTech, we need to address a few things") products if everyone is going to be able to access the technology.

As a guide, [developers should ensure they do the following in order to achieve accessibility](https://www.financedigest.com/patsnap-partners-with-wipo-to-provide-developing-countries-with-access-to-rd-analytics.html "PatSnap partners with WIPO to provide developing countries with access to R&D analytics") in their new products:

Create a diverse team

A diverse team equals a diverse product. Include people in the team who may [face access issues themselves or have experienced challenges](https://www.financedigest.com/under-saved-and-underprepared-women-face-challenges-saving-for-retirement.html "UNDER-SAVED AND UNDERPREPARED: WOMEN FACE CHALLENGES SAVING FOR RETIREMENT") when accessing products previously, as the insight they provide will be key to making sure every user is considered and that the product is more effectively tested before launch date.

Design well

[Design the new product](https://www.financedigest.com/host-analytics-up-ends-the-enterprise-performance-management-market-with-the-first-product-designed-specifically-for-business-users.html "Host Analytics Up-Ends the Enterprise Performance Management Market with the First Product Designed Specifically for Business Users") with accessibility in mind rather than beauty. Consider the smallest of details like font, colour and sizing, and focus on what is easiest for everyone to read and engage with rather than what looks best. Remember, UX is key.

[Simplify content](https://www.financedigest.com/sdl-and-divvyhq-collaborate-to-simplify-content-planning-translation-and-delivery-for-global-brands.html "SDL and DivvyHQ Collaborate to Simplify Content Planning, Translation and Delivery for Global Brands")

By [ensuring the digital](https://www.financedigest.com/ensuring-remote-teams-efficiency-with-digital-collaboration.html "Ensuring remote teams’ efficiency with digital collaboration") content is relatable and appealing, something many people will be able to read, you will ensure more individuals can access the product.

Accessibility Breeds Loyalty

Ultimately, it makes [business sense to ensure new digital fintech](https://www.financedigest.com/fintechs-support-of-ukraines-digital-businesses-can-be-used-as-blueprint-across-the-world.html "Fintech’s support of Ukraine’s digital businesses can be used as blueprint across the world") products are accessible – by unblocking the path to a much bigger audience, you are far more likely to enjoy greater business success.

Some 90% of websites in 2021 were rated as inaccessible to those reliant on assistive technology – an unacceptable statistic given how much of our [lives are now spent online](https://www.financedigest.com/the-high-street-is-dead-long-live-online-shopping.html "The high street is dead – long live online shopping! "). We owe it to everyone currently feeling left-out of the digital [revolution and unable to enjoy the digital fintech](https://www.financedigest.com/the-fintech-revolution-trends-to-watch-in-2016.html "The Fintech Revolution: Trends to Watch in 2016") platforms, to ensure developers improve accessibility.

The more accessible a product is, the more it will be used and the more loyalty a person will feel for the [business brand](https://www.financedigest.com/learning-from-the-disrupters-how-finance-brands-can-build-transformative-business-models.html "Learning from the disrupters – how finance brands can build transformative business models"). When you consider the enormous impact accessibility can have on the success of your fintech product, it is [worth investing time](https://www.financedigest.com/tough-times-and-risky-business-which-emerging-market-assets-are-a-bet-worth-taking.html "Tough times and risky business – which emerging market assets are a bet worth taking") and energy in.

The users win as a result of this investment – as does your [fintech business](https://www.financedigest.com/business-finance-the-fintech-evolution.html "Business finance: the fintech evolution").

**_About Author:_**

_Jordan was one of the youngest Google apprentices, starting at just 18 and staying on for three [years to become a creative lead](https://www.financedigest.com/2022-the-year-that-facial-recognition-will-lead-the-fintech-industry.html "2022 – The year that facial recognition will lead the fintech industry"). He has since become the founder of digital design agency RCCO, a 20-person team working with tech giants and exciting [start-ups with investment](https://www.financedigest.com/large-investment-success-for-basingstoke-cybersecurity-start-up.html "Large investment success for Basingstoke cybersecurity start-up"). He is also co-founder of WILD, a video [production studio working](https://www.financedigest.com/the-psychology-of-long-term-remote-working-productivity-vs-inclusivity.html "The psychology of long-term remote working: Productivity vs. Inclusivity") with PureGym and Revolut, and owner of FounderSphere, a community for young entrepreneurs._


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