# Why businesses today should be embracing video marketing
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-06-20
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Unlocking the Power of Video Marketing for Conversions
Meta Description: Discover how videos can drive conversions and engage your audience on platforms like Youtube and social media. Reach your target demographic effectively.
URL: https://financedigest.com/why-businesses-today-should-be-embracing-video-marketinghtml

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In the age of the internet, where increasingly more business and sales is conducted online, it is crucial that we are able to make content engaging and ultimately be able to drive more conversions from our websites. With this in mind, more and more businesses have introduced videos into their marketing activity.

Whereas in the past, the medium of videos for marketing and advertising constituted primarily for distribution on television, today we are able to reach our audience through videos via computers, tablets and smartphones. Critically, with the boom in use of portable devices such as smartphones, this has revolutionised how we can distribute videos, as now they can be watched on the go.

The increase in popularity in using videos has coincided with how it has become easier to create them. A professional video production or [animation production company](http://www.lambdafilms.co.uk/animation/) can help you storyboard and create a video and advise you on the direction to take to get the highest impact out of your video. And in general, never has it been easier to create, upload and distribute videos with people now having good quality [cameras on phones](https://www.financedigest.com/snap-happy-79-of-brits-ditch-digital-cameras-in-favour-of-phone-photos.html "Snap Happy: 79% of Brits ditch digital cameras in favour of phone photos") and with video content sites such as Youtube.

Youtube is an example of a remarkable platform that has allowed us to reach a [global audience at the click](https://www.financedigest.com/global-economy-collapse-just-one-click-away.html "Global economy collapse just one click away") of a button. Youtube has over a billion users a [day which is nearly a third](https://www.financedigest.com/basic-material-luxury-stocks-drive-european-shares-to-a-third-day-of-losses.html "Basic material, luxury stocks drive European shares to a third day of losses") of all users on the internet. With this massive audience available to us, more significant is that it allows for us to use it for very granular segmentation of the audience you wish for the video to be seen by, whether that be gender, age, location, and even interests. This provides greater reassurances for a return on investment on [marketing activity](https://www.financedigest.com/the-plant-activators-market-to-witness-steadfast-growth.html "The Plant Activators Market To Witness Steadfast Growth") because you will be reaching out only to your target demographic and thus increase the likelihood of getting conversions. With this targeted approach, [additional benefits is the increase in awareness the video will provide for you for this market](https://www.financedigest.com/the-animal-feed-additives-market-to-simulate-on-a-stupendous-note.html "The Animal Feed Additives Market To Simulate On A Stupendous Note") for your brand, product or service.

As [well as having the ability to target your market](https://www.financedigest.com/health-wellness-market-growth-is-expected-to-occur-at-a-healthy-cagr-of-0-0-from-2021-to-2031.html "Health & Wellness Market Growth is Expected to Occur at a Healthy CAGR of 0.0% from 2021 to 2031"), one crucial element of video marketing from using sites such as YouTube will be the data that it will provide you. To be able to see how your video is performing, in terms of the measurables such as how many views it has received and how click throughs it has achieved will allow you to see what is and what is not working and truly hone in on details to continually improve for an [effective marketing](https://www.financedigest.com/the-npwt-suction-pads-market-to-grow-on-an-effective-and-accessible-note-backed-by-innovation.html "The Npwt Suction Pads Market to grow on an effective and accessible note backed by innovation") campaign using video.

As well as Youtube, another significant development the internet has provided for how videos can be seen is the phenomenon of [social media](https://www.financedigest.com/meet-the-founder-of-the-web-3-decentralized-social-media-metaverse-and-on-achieving-guarantees-of-green-for-a-proof-of-impact-future.html "Meet The Founder Of The Web-3, Decentralized, Social Media Metaverse; And on Achieving ‘Guarantees of Green’ For A Proof-of –Impact- Future"). Due to them being a community based platform, social media websites such as Facebook and Twitter, have added another dimension to video [marketing](https://www.financedigest.com/countertop-spray-market-share-by-2028-upcoming-trends-and-analysis.html "Countertop Spray Market Share by 2028: Upcoming Trends and Analysis") with the capability for videos to gain a substantial amount of views quickly because of users sharing a video to their friends which then sees the shares cascade to other friends, which creates the potential for a video to go “viral”. Like Youtube, the potential reach for your video is astonishing, with [Facebook in March 2017 having 1.94 billion](https://www.financedigest.com/facebook-faces-3-2-billion-uk-class-action-over-market-dominance.html "Facebook faces .2 billion UK class action over market dominance") users in a month and it also provides the functionality to reach out to a very targeted demographic for your advertising.

In this current era of instant connectivity and portable devices, it also provides new challenges for the strategy and direction in the creation on video. For example with an infinite amount of content now available to users online, attention spans have decreased and therefore videos [need to be developed that instantly](https://www.financedigest.com/instant-payments-and-the-need-for-standardization.html "Instant payments and the need for standardization") grab attention and are memorable for users. And in this short but potentially lucrative window of time, does the video conclusively achieve the aim of getting an action from the user such as a click through to your website? Video can have an advantage over written content however in regards to it being able to invoke more emotions and provide information quicker to connect with the viewer.

Also with statistics such as the following, according to MarTech’s 10 benefits of video marketing, videos have shown to increase click through rates by 96% and 30 second mobile video ads have an 88.3% completion rate, it is clear evidence for why more businesses are initiating video [marketing into their strategy](https://www.financedigest.com/camphor-market-in-depth-analysis-growth-strategies-and-comprehensive-forecast-to-2030.html "Camphor Market In-Depth Analysis, Growth Strategies and Comprehensive Forecast to 2030Camphor Market In-Depth Analysis, Growth Strategies and Comprehensive Forecast to 2030").


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