# White Bullet’s piracy demonetising programmes drastically reduce ad revenues to piracy websites across Europe, analysis finds
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-05-19
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: Analysis: 5bn ad impressions blocked from piracy sites in
Meta Description: Discover how White Bullet's demonetisation programmes stopped 5bn ad impressions from illegal sites, diverting US$20m to legitimate publishers.
URL: https://financedigest.com/white-bullets-piracy-demonetising-programmes-drastically-reduce-ad-revenues-to-piracy-websites-across-europe-analysis-findshtml

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_![Whitebullet](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/white-bullet-logo-1736815710148-compressed.jpg)_

_Analysis of White Bullet’s demonetisation programmes reveals that 5bn ad impressions were blocked from piracy websites in 2021_

**London, UK 19th May 2022:** IP protection and cybersafety company [White Bullet](https://www.white-bullet.com/) logged enormous reductions in programmatic advertising to illegal, ad-funded piracy websites across Europe during 2021, according to a new analysis of its demonetisation programmes.

White Bullet works with a range of rights owners, media companies and ad partners to stop ads flowing to piracy websites and apps, and with partners undertakes outreach to brands and ad agencies to raise awareness of their ad supply chain problems.

An enormous 83% of brands significantly reduced ad impressions from landing on websites hosting pirate content after outreach from White Bullet and its client partners. This translates to 5bn blocked ad [impressions and nearly](https://www.financedigest.com/demand-for-monolithic-ceramics-is-envisaged-to-record-an-impressive-cagr-of-nearly-7-through-2027.html "Demand for Monolithic Ceramics Is Envisaged to Record an Impressive CAGR of Nearly 7% through 2027") US$20m diverted away from piracy websites and moved instead to legitimate publishers.

Peter Szyszko, CEO and Founder of [White](https://www.financedigest.com/most-of-bps-whiting-refinery-units-shut-following-fire-sources.html "Most of BP’s Whiting refinery units shut following fire -sources") Bullet, comments: _“Following integration with White Bullet, clients are in a position to reassure advertisers that their advertising campaigns will not appear on piracy websites, which otherwise_

_wastes valuable [marketing budget and funds](https://www.financedigest.com/market-turmoil-a-boon-for-trend-following-hedge-funds.html "Market turmoil a boon for trend-following hedge funds") criminals. Additionally, our partners use our [data to reach out to brands which fund](https://www.financedigest.com/hedge-funds-suffer-big-outflows-in-q2-data.html "Hedge funds suffer big outflows in Q2 – data") piracy websites. The data shows this awareness is paying off, with so much [advertising diverted instead to legitimate businesses](https://www.financedigest.com/six-great-reasons-why-businesses-should-advertise-online.html "Six Great Reasons Why Businesses Should Advertise Online") instead of criminals._

_“It’s clear that more outreach means more awareness, so we look forward to working with more stakeholders_ _,”_ Szyszko adds. _“Greater awareness [leads](https://www.financedigest.com/move-over-pcl-greater-londons-suburbs-take-the-lead-this-summer.html "Move over PCL, Greater London’s suburbs take the lead this summer") to increased uptake of blocking tools and, ultimately, more pirate ad-blocking means more money for legitimate media distributors. With our [growing team and our market-leading technologies](https://www.financedigest.com/membrane-technology-market-is-expected-to-grow-at-a-cagr-of-9-1-by-the-end-of-decade.html "Membrane Technology Market Is Expected To Grow At A CAGR Of 9.1% By The End Of Decade"), we are committed to continuing to help brands, advertisers, regulators and rights owners in the ongoing fight against online piracy in 2022 and beyond._ _Our mission is a cleaner, safer, higher-performing media ecosystem and we will continue to play a key [role in the ongoing global fight](https://www.financedigest.com/inflation-fighting-central-bankers-air-climate-role-doubts.html "Inflation fighting central bankers air climate role doubts") against piracy.”_

Leading brands, agencies and advertisers are [increasingly aware](https://www.financedigest.com/increasing-consumer-awareness-to-fuel-adoption-of-trailer-suspension-system-market.html "Increasing Consumer Awareness to Fuel Adoption of Trailer Suspension System Market") of the need for collaboration and innovative, technology-driven solutions to tackle the scourge of piracy, says Szyszko. Consequently, White Bullet [expanded its team earlier this year with the appointment](https://www.financedigest.com/the-digital-voice-appointed-by-raft-of-new-clients-as-its-team-expands-by-270.html "The Digital Voice™ appointed by raft of new clients as its team expands by 270%") of a number of additional anti-piracy and brand safety experts. This [investment follows increased](https://www.financedigest.com/investment-in-mental-health-amongst-cybersecurity-professionals-set-to-increase-according-to-infosecurity-europe-poll.html "Investment in mental health amongst cybersecurity professionals set to increase according to Infosecurity Europe poll") demand for its services globally as it continues to tackle advertising-funded digital piracy.

White Bullet’s platform detects piracy across multiple digital ecosystems, tracking the all-important financial impact of misdirected advertising with the help of AI and [machine learning](https://www.financedigest.com/machine-learning-engineer-jobs.html "Machine learning engineer jobs"). Its Intellectual Property Infringement Platform (IPIP) helps to take the profit out of intellectual property crime: it looks for IP-infringing content, examines each infringement’s context, and determines structural violation on a commercial scale – providing accurate piracy [risk scores based on this analysis](https://www.financedigest.com/trendrating-1-3-delivers-faster-data-analysis-and-enhanced-risk-control-tools.html "Trendrating 1.3 delivers faster data analysis and enhanced risk control tools").

IPIP connects rights owners and the advertising industry with real-time risk data, and has prevented [millions of pounds](https://www.financedigest.com/incentive-qas-expands-retail-portfolio-with-million-pound-shopping-centre-contract.html "Incentive QAS Expands Retail Portfolio With Million Pound Shopping Centre Contract") of ad spend from funding criminal activity through collaboration with brands, advertisers, regulators and rights owners.

**For more information:**

Peter Szyszko

peter.szyszko@white-bullet.com

**About [White Bullet](https://www.financedigest.com/white-bullets-integration-with-silverbullets-next-generation-context-outcomes-engine-4d-is-now-live.html "White Bullet’s integration with Silverbullet’s next generation Context Outcomes Engine, 4D, is now live") Solutions**

Founded in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and [advertising industries, White Bullet offers companies piracy risk data and protection, brand safety solutions, and full transparency on their advertising placement and digital](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising") supply chains.

White Bullet [works collaboratively](https://www.financedigest.com/uk-based-bitfount-raises-5m-seed-to-streamline-collaboration-between-organisations-working-with-sensitive-datasets.html "UK-based Bitfount raises M seed to streamline collaboration between organisations working with sensitive datasets.") with brands, policymakers, and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps. White Bullet is a certified anti-piracy solutions provider under the advertising industry [regulator TAG and is a stakeholder to the EU Commission Memorandum of Understanding](https://www.financedigest.com/activision-aims-to-help-uk-regulator-better-understand-our-industry.html "Activision aims to help UK regulator ‘better understand our industry’") on Advertising and IPR.

White Bullet comprises IP experts and dedicated technical engineers who specialize in AI, [big data](https://www.financedigest.com/big-data-suggests-leicesters-football-success-could-usher-in-economic-boom.html "Big data suggests Leicester’s football success could usher in economic boom") models, and predictive machine learning. The team includes highly skilled investigators and [data analysts experienced in tackling](https://www.financedigest.com/tackling-the-complexity-of-data-within-financial-organisations.html "Tackling the complexity of data within financial organisations") the funding and distribution of pirated content.  With [offices in London](https://www.financedigest.com/token-inc-launches-london-office-to-answer-demand-from-european-banks.html "Token, Inc. Launches London Office to Answer Demand from European Banks"), New York, and Los Angeles, White Bullet advises policymakers and government bodies on regulatory and compliance programmes globally.

**This is a Sponsored Feature**


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