# White Bullet’s integration with Silverbullet’s next generation Context Outcomes Engine, 4D, is now live
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-02-03
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: White Bullet and Silverbullet’s Integration Prevents Ad
Meta Description: Stop ad dollars from being wasted on illegal content by utilizing White Bullet's cutting-edge technology integrated with Silverbullet's engine.
URL: https://financedigest.com/white-bullets-integration-with-silverbullets-next-generation-context-outcomes-engine-4d-is-now-livehtml

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/silverbulletwhitebullet-1736816271238-compressed.jpg)

_The cybersecurity and intellectual property protection company’s integration with Silverbullet’s engine prevents programmatic ad dollars being wasted on pirate sites_

**London, UK 3rd February 2022:** The integration of cybersecurity and IP protection expert [White Bullet](https://www.white-bullet.com/) with 4D Context Outcomes Engine – a division of Silverbullet – is now live. The cutting-edge solution is now ready to prevent ads being served on pirate websites and apps.

Currently, advertisers waste billions of dollars on illegal content and IP-infringing sites, but White Bullet’s partnership with 4D can stop this in its tracks, putting a stop to ads appearing on pirate sites and eliminating the piracy risk from programmatic trading altogether.

Stuart Dickinson, White Bullet’s recently [appointed Director](https://www.financedigest.com/adnami-appoints-sophie-spencer-as-uk-agency-sales-director.html "Adnami appoints Sophie Spencer as UK Agency Sales Director") of Advertising Operations and Client Success, comments: _“While programmatic continues to explode, the use of White Bullet’s data to block delivery of ads to copyright-infringing websites – before the bid request has even been received – is game-changing. There are no other players in the programmatic space that can stop [ad-funded piracy](https://www.financedigest.com/white-bullets-collaboration-with-polands-sygnal-association-significantly-reduces-ad-funded-piracy-in-key-european-market.html "White Bullet’s collaboration with Poland’s Sygnał Association significantly reduces ad-funded piracy in key European market") in this way – before it even happens.”_

Programmatic technologies have revolutionised digital advertising, but also [opened the door](https://www.financedigest.com/lack-of-electric-vans-opens-door-for-chinese-other-ev-makers.html "Lack of electric vans opens door for Chinese, other EV makers") to massive brand safety issues. But when combined with White Bullet’s data and AI, Silverbullet’s engine can cut the [risk off at source](https://www.financedigest.com/ecb-governors-see-rising-risk-of-rate-hitting-2-to-curb-inflation-sources.html "ECB governors see rising risk of rate hitting 2% to curb inflation – sources").

_“Our development efforts have been focused on this specific but altogether gigantic problem. Most people are aware of online piracy. Now it’s [time for the industry to act](https://www.financedigest.com/time-to-act-as-cybercriminals-hot-on-the-heels-of-finance-sector.html "Time to act as cybercriminals hot on the heels of finance sector") to put a stop to large-scale, ad-funded copyright theft, which is fuelling and funding criminal organisations,”_ adds Dickinson.

For campaigns already running, the engine can layer in White Bullet’s data to analyse activity in [real time](https://www.financedigest.com/its-time-for-real-time-accountancy.html "It’s time for real time accountancy "), pinpointing which impressions could potentially be deployed on high-risk sites. Deploying this [technology](https://www.financedigest.com/adverty-launches-industry-first-streaming-video-technology-for-in-play-ads-in-partnership-with-seenthis.html "Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis") on current campaigns in this way gives advertisers the ability to analyse traffic and block piracy as it happens.

Peter Szyszko, CEO, White Bullet adds: _“This is a hugely positive [step for the industry](https://www.financedigest.com/struggling-british-pig-industry-calls-for-tesco-to-step-up.html "Struggling British pig industry calls for Tesco to step-up"). Our combined solution is accurate, in real time and has the potential to prevent programmatic advertising ever ending up on pirate sites. The [industry must](https://www.financedigest.com/why-the-industry-must-simplify-cybersecurity.html "WHY THE INDUSTRY MUST SIMPLIFY CYBERSECURITY") sit up and take notice; there is no need to rely on passive block lists anymore. It’s [time to take action](https://www.financedigest.com/c-suite-nows-the-time-to-take-decisive-action-on-climate-change-heres-how.html "C-suite, now’s the time to take decisive action on climate change; here’s how."). The result will be a cleaner, safer, higher performing ecosystem for everyone.”_

Silverbullet’s CSO and 4D co-founder, Umberto Torrielli, adds: _“Our platform is aimed at both the pre- and post-bid sides of the programmatic equation and represents a significant evolution in [contextual targeting](https://www.financedigest.com/gumgum-granted-first-mrc-accreditation-for-brand-safety-and-contextual-targeting-for-ctv.html "GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV"), with 4D having been built to address the privacy-first, cookie-free future that’s ahead of us. [Following our integration with this best-in-class partner in White](https://www.financedigest.com/most-of-bps-whiting-refinery-units-shut-following-fire-sources.html "Most of BP’s Whiting refinery units shut following fire -sources") Bullet, it’s now possible for advertisers to prevent their campaigns from ever appearing on any pirate website. Together, we are bringing [marketing](https://www.financedigest.com/dollar-rebounds-as-brainard-assures-markets-fed-will-stay-the-course.html "Dollar rebounds as Brainard assures markets Fed will stay the course") into the modern age while preventing the funding of IP crime with ad dollars.”_

White Bullet’s platform detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking that all-important advertising and [financial impact](https://www.financedigest.com/how-mifid-ii-will-impact-financial-advisor-communications.html "HOW MIFID II WILL IMPACT FINANCIAL ADVISOR COMMUNICATIONS"), with AI and machine learning taking the strain. Its Intellectual Property Infringement Platform (IPIP) helps to take the [profit out of intellectual property](https://www.financedigest.com/british-property-portal-rightmove-hikes-dividend-after-annual-profit-jump.html "British property portal Rightmove hikes dividend after annual profit jump") crime: It looks for IP-infringing content, examines each infringement’s context, and determines structural violation on a commercial scale – providing accurate piracy risk scores based on this analysis. It has already prevented [millions of pounds of ad spend from funding criminal activity by collaborating with brands](https://www.financedigest.com/10-million-to-be-whipped-into-ice-cream-brand-four-winters-following-acquisition.html " Million To Be Whipped Into Ice Cream Brand Four Winters Following Acquisition "), advertisers, regulators and rights owners. It [connects rights owners and the advertising industry with real-time data](https://www.financedigest.com/real-time-connect-nyc-where-adtech-leaders-come-together-to-redefine-data-strategies.html "Real-Time Connect (NYC): Where AdTech leaders come together to redefine data strategies") about risk, so all parties can take action.

![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/white-bullet-loggo-450x110-1736816271201-compressed.jpg)

**For more information:**

Julia Linehan, [The Digital Voice](https://www.thedigitalvoice.co.uk/)

[Julia@thedigitalvoice.co.uk](mailto:Julia@thedigitalvoice.co.uk)

Peter Szyszko

[peter.szyszko@white-bullet.com](mailto:peter.szyszko@white-bullet.com)

**About** [**White Bullet Solutions**](https://www.white-bullet.com/)

Founded in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and advertising industries, White Bullet [offers companies piracy risk data](https://www.financedigest.com/aon-data-empowers-unica-to-offer-flood-insurance-for-5-2bn-canadian-peril.html "Aon data empowers Unica to offer flood insurance for .2bn Canadian peril") and protection, brand safety solutions, and full transparency on their advertising placement and digital supply chains.

White Bullet [works collaboratively](https://www.financedigest.com/uk-based-bitfount-raises-5m-seed-to-streamline-collaboration-between-organisations-working-with-sensitive-datasets.html "UK-based Bitfount raises M seed to streamline collaboration between organisations working with sensitive datasets.") with brands, policymakers, and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps. White Bullet is a certified anti-piracy solutions provider under the advertising industry [regulator TAG and is a stakeholder to the EU Commission Memorandum of Understanding](https://www.financedigest.com/activision-aims-to-help-uk-regulator-better-understand-our-industry.html "Activision aims to help UK regulator ‘better understand our industry’") on Advertising and IPR.

White Bullet comprises IP experts and dedicated technical engineers who specialize in AI, [big data](https://www.financedigest.com/big-data-suggests-leicesters-football-success-could-usher-in-economic-boom.html "Big data suggests Leicester’s football success could usher in economic boom") models, and predictive machine learning. The team includes highly skilled investigators and [data analysts experienced in tackling the funding](https://www.financedigest.com/hedge-funds-suffer-big-outflows-in-q2-data.html "Hedge funds suffer big outflows in Q2 – data") and distribution of pirated content.  With offices in London, New York, and Los Angeles, White Bullet advises policymakers and government bodies on regulatory and compliance programmes globally.

**About Silverbullet**

Silverbullet is the leading marketing transformation company that helps the [world’s biggest brands to improve business](https://www.financedigest.com/exclusive-qatarenergy-boss-says-world-cup-tension-will-not-impact-german-business.html "Exclusive-QatarEnergy boss says World Cup tension will not impact German business") outcomes. We reduce the friction [across digital](https://www.financedigest.com/alphabets-miss-fans-inflation-fears-across-digital-advertising.html "Alphabet’s miss fans inflation fears across digital advertising") marketing, empowering better, faster and smarter marketing decisions. Founded in 2016, the company is headquartered in London, with a [team of consultants](https://www.financedigest.com/hcss-education-bolsters-consultant-team-with-education-expertise.html "HCSS Education bolsters consultant team with education expertise"), product experts, data scientists, and marketing engineers in Milan, Munich, Melbourne and New York.

[_https://wearesilverbullet.com/_](https://wearesilverbullet.com/)

**About 4D:**

4D is the leading contextual outcomes engine that enables clients to step into the post-cookie, first-party [data future](https://www.financedigest.com/investing-in-the-future-with-alternative-web-data.html "Investing in the future with alternative web data") with confidence. We [bring together](https://www.financedigest.com/impact-com-announces-partnerships-experience-event-ipx-bringing-together-all-players-in-the-partnership-economy-and-featuring-special-guest-trevor-noah.html "impact.com Announces Partnerships Experience Event, iPX, Bringing Together All Players in the Partnership Economy and Featuring Special Guest Trevor Noah") the most advanced machine learning and AI technologies to help you reach your customers at the right place, right time, and in the right moment. 4D is a division of Silverbullet.

For more information on how to get started, reach out to

[discover@weare4d.com](mailto:discover@weare4d.com)

**This is a Sponsored Feature**


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---