# White Bullet’s collaboration with Poland’s Sygnał Association significantly reduces ad-funded piracy in key European market
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-08-16
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: White Bullet Q2 2022 Ad Funded Piracy Report: Sygnał
Meta Description: White Bullet’s Q2 2022 Ad Funded Piracy Report for Sygnał showcases marked reductions in ad-funded piracy in Poland through collaborative efforts with the
URL: https://financedigest.com/white-bullets-collaboration-with-polands-sygnal-association-significantly-reduces-ad-funded-piracy-in-key-european-markethtml

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###### **Sponsored Feature Presented by White Bullet**

_White Bullet’s Q2 2022 Ad Funded Piracy Report for Sygnał shows further reductions in ad-funded piracy thanks to collaborative efforts_

**London, UK – 16th August**: IP protection and cyber safety company, [White Bullet](https://www.white-bullet.com/), today announces that its ongoing collaboration with the Sygnał Association in Poland continues to have a significant impact in the market; with its latest Ad Funded Piracy Report showing further, marked reductions in ad-funded piracy in the country.

The Sygnał Association, established in 2001, protects the intellectual property rights of broadcasters, distributors, licensors, and recipients of TV programmes and other multimedia content. White Bullet has now been working alongside its members for over a year to track advertising in Poland in order to monitor the effectiveness of the piracy website list maintained and provided by Sygnał to the Polish ad industry; with the cyber security company providing quarterly updates around trends in ad impressions and revenue.

White Bullet’s Q2 2022 Ad [Funded Piracy Report](https://www.financedigest.com/bank-funding-for-renewables-stagnates-vs-oil-and-gas-report.html "Bank funding for renewables stagnates vs oil and gas – report") provides ad monitoring analysis of Sygnał-listed websites and outlines trends in ad impressions and revenue on Polish IP-infringing Sygnał websites during the latest quarter. It also provides an updated snapshot of the advertising landscape in Poland on Sygnał websites, in addition to further [trend analysis](https://www.financedigest.com/polypropylene-woven-bags-and-sacks-market-quantitative-market-analysis-current-and-future-trends.html "Polypropylene Woven Bags and Sacks Market: Quantitative Market Analysis, Current and Future Trends").

For instance, estimated ad [revenue generated by Polish traffic decreased by 39% on the websites monitored during this period](https://www.financedigest.com/automotive-condenser-market-to-witness-rise-in-revenues-during-the-period-2020-2030.html "Automotive Condenser Market to Witness Rise in Revenues During the Period 2020 – 2030"). Furthermore, just ten websites account for over two thirds of [estimated ad revenue](https://www.financedigest.com/sales-of-medical-beds-across-the-globe-are-estimated-to-exceed-us-3000-mn-in-revenues-by-2022-end.html "Sales of Medical Beds Across the Globe are Estimated to Exceed US$ 3,000 Mn in Revenues by 2022-end") identified.

Other highlights include the fact that estimated ad revenue generated by Polish traffic decreased to 4% on the websites monitored, with remaining traffic coming from the rest of the world. Meanwhile, major brand ads decreased from 5% in the April 2022 report to 4% in the July 2022 report – evidence of clear [progress being made in this market](https://www.financedigest.com/automotive-telematics-market-progresses-for-huge-profits-during-2019-2027.html "Automotive telematics market Progresses for Huge Profits During 2019-2027 ").

Drilling down further into the data, 74 unique brands were [identified advertising](https://www.financedigest.com/paid-search-advertising-how-to-identify-wasted-spending.html "Paid search advertising: how to identify wasted spending") on the monitored sites, 22% of which are major (household name) brands, while 140 ad intermediaries were identified as serving or facilitating ads on the websites monitored.

_“Our data shows that there [continue to be clear advantages for brands using this list and we are delighted to continue to support](https://www.financedigest.com/adnami-appoints-burnett-and-bukholt-to-support-continued-expansion.html "Adnami appoints Burnett and Bukholt to support continued expansion") Sygnał as it works to defund online piracy,”_ adds Peter Szyszko, Founder and CEO, White Bullet. _“The Association [plays an extremely important role](https://www.financedigest.com/the-valuable-role-ecommerce-social-media-marketing-will-play-in-keeping-businesses-afloat-during-lockdown.html "The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown") by providing a policy forum; helping legitimate players to use and protect their IP for economic, social and cultural development. Systems like these [need to be used globally](https://www.financedigest.com/why-a-stepchange-is-needed-in-the-global-equity-market.html "Why a stepchange is needed in the global equity market"), with lists which are dynamic and up to date. By [working together](https://www.financedigest.com/alone-together-how-to-maintain-a-positive-company-culture-while-working-remotely.html "Alone together: How to maintain a positive company culture while working remotely"), ideally on a global scale, we can beat online piracy.”_

The Sygnał Association’s Teresa Wierzbowska, President of the Management Board, adds: _“It’s been eye-opening to compare the [latest updates](https://www.financedigest.com/how-the-latest-microsoft-365-updates-are-helping-to-empower-frontline-staff.html "How the latest Microsoft 365 updates are helping to empower frontline staff") with the previous editions – showing what’s working and what we still need to improve in our follow-the-money action._ _For instance, Arts and Entertainment sector ads decreased from 88% in the April 2022 report to 44% in the July report but were overtaken by [Technology](https://www.financedigest.com/how-video-technology-continues-to-boom-in-the-education-sector.html "How video technology continues to boom in the education sector") and Computing sector ads, at 51% according to the latest data._

_“Sygnał continues to provide its [members with a valuable opportunity](https://www.financedigest.com/millions-of-uk-linkedin-members-eligible-for-the-opportunity-of-a-lifetime.html "Millions of UK LinkedIn members eligible for the opportunity of a lifetime") to co-operate and share experiences. We remain keen to [collaborate with other organisations](https://www.financedigest.com/how-collaboration-technologies-are-helping-organisations-to-embrace-a-hybrid-working-model.html "How collaboration technologies are helping organisations to embrace a hybrid working model") pursuing shared goals. [White Bullet’s](https://www.financedigest.com/white-bullets-integration-with-silverbullets-next-generation-context-outcomes-engine-4d-is-now-live.html "White Bullet’s integration with Silverbullet’s next generation Context Outcomes Engine, 4D, is now live") platform and expertise is helping us significantly in our mission.”_

White Bullet has stopped [millions of pounds of ad spend from funding](https://www.financedigest.com/british-ev-startup-arrival-gets-300-million-funding-aims-to-slow-cash-burn.html "British EV startup Arrival gets 0 million funding, aims to slow cash-burn") piracy by collaborating with brands, advertisers, regulators and rights owners. The data and insights for this report were taken from IPIP, its [Intellectual Property](https://www.financedigest.com/intellectual-property-in-the-age-of-industry-4-0.html "Intellectual property in the age of industry 4.0") Infringement Platform, which is designed to make the job of detecting fraudulent content easier. By [connecting rights owners and the advertising industry with real-time data](https://www.financedigest.com/real-time-connect-nyc-where-adtech-leaders-come-together-to-redefine-data-strategies.html "Real-Time Connect (NYC): Where AdTech leaders come together to redefine data strategies") about piracy risk, so all parties can take action, White Bullet’s solutions allow clients to understand the universe of piracy and to stop it from generating revenue.

**For more information:**

Peter Szyszko, CEO, [White Bullet](https://www.white-bullet.com/contact)

[peter.szyszko@white-bullet.com](mailto:peter.szyszko@white-bullet.com)

**PR Contact:**

Maryum Sheikh, [The Digital Voice PR Agency](https://www.thedigitalvoice.co.uk/)

[press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk)

**About** [**White Bullet Solutions**](https://www.white-bullet.com/)

Founded in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and [advertising industries, White Bullet offers companies piracy risk data and protection, brand safety solutions, and full transparency on their advertising placement and digital](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising") supply chains.

White Bullet [works collaboratively](https://www.financedigest.com/uk-based-bitfount-raises-5m-seed-to-streamline-collaboration-between-organisations-working-with-sensitive-datasets.html "UK-based Bitfount raises M seed to streamline collaboration between organisations working with sensitive datasets.") with brands, policymakers, and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps. White Bullet is a certified anti-piracy solutions provider under the advertising industry [regulator TAG and is a stakeholder to the EU Commission Memorandum of Understanding](https://www.financedigest.com/activision-aims-to-help-uk-regulator-better-understand-our-industry.html "Activision aims to help UK regulator ‘better understand our industry’") on Advertising and IPR.

[White Bullet comprises IP experts and dedicated technical engineers who specialise in AI, big data models, and predictive machine learning](https://www.white-bullet.com/). The team includes highly skilled investigators and [data analysts experienced in tackling the funding](https://www.financedigest.com/hedge-funds-suffer-big-outflows-in-q2-data.html "Hedge funds suffer big outflows in Q2 – data") and distribution of pirated content. With [offices in London](https://www.financedigest.com/token-inc-launches-london-office-to-answer-demand-from-european-banks.html "Token, Inc. Launches London Office to Answer Demand from European Banks"), New York, and Los Angeles, White Bullet advises policymakers and government bodies on regulatory and compliance programmes globally.


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