# White Bullet’s collaboration with Poland’s Sygnał Association makes a significant dent in ad-funded piracy in this key European market
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-02-24
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: White Bullet & Sygnał Collaboration Reduces Ad-Funded
Meta Description: Latest report by White Bullet for Sygnał reveals marked decreases in ad-funded piracy in Poland. Collaboration making a real impact in IP protection.
URL: https://financedigest.com/white-bullets-collaboration-with-polands-sygnal-association-makes-a-significant-dent-in-ad-funded-piracy-in-this-key-european-markethtml

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[_White Bullet_ _’_](https://www.white-bullet.com/) _s latest report for Sygnał shows clear and significant reductions in ad-funded piracy thanks to collaborative efforts_

**London, UK 24th February 2022:** IP protection company [White Bullet](https://www.white-bullet.com/)’s collaboration with the Sygnał Association in Poland, designed to prevent ad-funded piracy, is having a significant impact; with its latest Ad Funded Piracy Report showing marked reductions in ad-funded piracy in Poland.

The Sygnał Association protects the intellectual property rights of broadcasters, distributors, licensors, and recipients of TV programmes and other multimedia content. Established in 2001, it currently comprises 18 major media and telecommunications companies in Poland, and White Bullet is working alongside these Sygnał members to track advertising in Poland to monitor the effectiveness of the piracy website list maintained and provided by Sygnał to the Polish ad industry.

[White Bullet’s](https://www.financedigest.com/white-bullets-integration-with-silverbullets-next-generation-context-outcomes-engine-4d-is-now-live.html "White Bullet’s integration with Silverbullet’s next generation Context Outcomes Engine, 4D, is now live") Q4 Ad Funded Piracy Report created for Sygnał outlines quarterly trends in ad impressions and revenue, on Polish IP-infringing websites listed by Sygnał. It also provides a Quarterly Advertising Snapshot on Sygnał’s list of high-risk websites and a [trend analysis](https://www.financedigest.com/polypropylene-woven-bags-and-sacks-market-quantitative-market-analysis-current-and-future-trends.html "Polypropylene Woven Bags and Sacks Market: Quantitative Market Analysis, Current and Future Trends").

Tom Chytil, Business Intelligence Director at White Bullet, points out that the estimated ad revenue on Sygnał listed websites decreased by 21% in Poland in Q4 2021 – but [increased in the US and elsewhere in Europe](https://www.financedigest.com/title-europe-direct-to-consumer-laboratory-testing-market-to-exhibit-26-cagr-by-2031-increasing-geriatric-population-and-growing-prevalence-of-infectious-diseases.html "Europe Direct-to-Consumer Laboratory Testing Market to Exhibit 26% CAGR by 2031; Increasing Geriatric Population and Growing Prevalence of Infectious Diseases") by 25% – a percentage point difference of almost 50%. Furthermore, the number of Sygnał listed [websites carrying advertising decreased by almost a third](https://www.financedigest.com/tribe-celebrate-third-birthday-with-launch-of-new-website.html "Tribe celebrate third birthday with launch of new website") (31%) between Q3 and Q4 2021 alone.

_“The [data also shows that there are clear advantages for brands](https://www.financedigest.com/how-finance-brands-can-leverage-traveler-data.html "How finance brands can leverage traveler data") using this list,”_ adds Chytil. “ _Clearly_ _systems like these need to be expanded and used [globally and ideally lists](https://www.financedigest.com/veraviews-included-on-iab-global-vendor-list.html "VeraViews Included on IAB Global Vendor List") need to be dynamic to ensure they stay up to date_. White Bullet also tracks redirections from pirate websites and helps advertisers go further. We can only [beat online piracy by working](https://www.financedigest.com/keeping-your-team-connected-and-beating-work-from-home-fatigue-in-lockdown.html "Keeping your team connected and beating work from home fatigue in lockdown") together – and static lists are just one tool in a far wider armoury.”

_“We are delighted to [support Sygnał as it continues](https://www.financedigest.com/adnami-appoints-burnett-and-bukholt-to-support-continued-expansion.html "Adnami appoints Burnett and Bukholt to support continued expansion") to help defund online piracy,”_ adds Peter Szyszko, Founder and CEO, White Bullet. _“The Association [plays an extremely important role](https://www.financedigest.com/the-valuable-role-ecommerce-social-media-marketing-will-play-in-keeping-businesses-afloat-during-lockdown.html "The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown") in Poland by providing a policy forum; helping legitimate players to use and protect their IP for economic, social and cultural development.”_

The Sygnał Association’s Teresa Wierzbowska – President of the Management Board – adds: “ _Sygnał_ _provides its members with an opportunity to co-operate and share experiences and we are always keen to [collaborate with other professional organisations](https://www.financedigest.com/how-collaboration-technologies-are-helping-organisations-to-embrace-a-hybrid-working-model.html "How collaboration technologies are helping organisations to embrace a hybrid working model") who are pursuing the same goals_. It is clear from this latest report that White Bullet’s [platform and expertise is helping us to be successful](https://www.financedigest.com/banking-on-snow-automation-platform-for-success.html "Banking on Snow Automation Platform for Success") in our mission.”

White Bullet has already stopped [millions of pounds of ad spend from funding](https://www.financedigest.com/collegiate-ac-and-shuman-capital-launch-e300-million-european-student-living-fund.html "Collegiate AC and Shuman Capital launch €300 million European Student Living Fund") piracy by collaborating with brands, advertisers, regulators and rights owners. Its Intellectual Property Infringement Platform (IPIP) – designed to make the job of detecting fraudulent content easier – helps to take the [profit out of Intellectual property](https://www.financedigest.com/4-tips-for-landlords-to-increase-rental-property-profits.html "4 Tips for Landlords to Increase Rental Property Profits") crime. By [connecting rights owners and the advertising industry with real-time data](https://www.financedigest.com/real-time-connect-nyc-where-adtech-leaders-come-together-to-redefine-data-strategies.html "Real-Time Connect (NYC): Where AdTech leaders come together to redefine data strategies") about piracy risk, so all parties can take action, White Bullet’s solutions allow clients to understand the universe of piracy and to stop it from generating revenue.

**For more information:**

Peter Szyszko

[peter.szyszko@white-bullet.com](mailto:peter.szyszko@white-bullet.com)

**PR Contact:**

Julia Linehan, [The Digital Voice PR Agency](https://www.thedigitalvoice.co.uk/)

[Julia@thedigitalvoice.co.uk](mailto:Julia@thedigitalvoice.co.uk)

**About White Bullet Solutions**

Founded in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and advertising industries, White Bullet offers companies piracy risk [data and protection](https://www.financedigest.com/finalised-pan-european-data-protection-laws-set-the-new-standard-for-a-privacy-friendly-business-environment.html "Finalised Pan-European data protection laws set the new standard for a ‘privacy-friendly’ business environment"), brand safety solutions, and full transparency on their advertising placement and digital supply chains.

White Bullet [works collaboratively](https://www.financedigest.com/uk-based-bitfount-raises-5m-seed-to-streamline-collaboration-between-organisations-working-with-sensitive-datasets.html "UK-based Bitfount raises M seed to streamline collaboration between organisations working with sensitive datasets.") with brands, policymakers, and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps. White Bullet is a certified anti-piracy solutions provider under the advertising industry [regulator TAG and is a stakeholder to the EU Commission Memorandum of Understanding](https://www.financedigest.com/activision-aims-to-help-uk-regulator-better-understand-our-industry.html "Activision aims to help UK regulator ‘better understand our industry’") on Advertising and IPR.

White Bullet comprises IP experts and dedicated technical engineers who specialise in AI, [big data](https://www.financedigest.com/big-data-suggests-leicesters-football-success-could-usher-in-economic-boom.html "Big data suggests Leicester’s football success could usher in economic boom") models, and predictive machine learning. The team includes highly skilled investigators and [data analysts experienced in tackling the funding](https://www.financedigest.com/hedge-funds-suffer-big-outflows-in-q2-data.html "Hedge funds suffer big outflows in Q2 – data") and distribution of pirated content.  With [offices in London](https://www.financedigest.com/token-inc-launches-london-office-to-answer-demand-from-european-banks.html "Token, Inc. Launches London Office to Answer Demand from European Banks"), New York, and Los Angeles, White Bullet advises policymakers and government bodies on regulatory and compliance programmes globally.

**This is a Sponsored Feature.**


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