# White Bullet releases Ad Funded Piracy Report for World Intellectual Property Organisation (WIPO) Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-08-25 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Defund Online Piracy: White Bullet's UN Partnership Meta Description: Discover how White Bullet, in partnership with WIPO, is tackling online piracy by blocking ads to pirate services and revealing key cybersecurity trends. URL: https://financedigest.com/white-bullet-releases-ad-funded-piracy-report-for-world-intellectual-property-organisation-wipohtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/white-bullet-x-wipo-stat-graphic-v3-1-1736815380440-compressed.jpg) ###### **Sponsored Feature Presented by White Bullet** _The cybersecurity company’s long-standing partnership with the UN agency is designed to help defund online piracy_ **London, UK 25th August 2022:** Cybersecurity and IP protection company, [White Bullet](https://www.white-bullet.com/), has worked alongside the World Intellectual Property Organisation (WIPO) to help prevent ad-funded piracy for over a year, and recently released a six month update revealing key trends in cybersecurity in the monitored markets throughout 2022. WIPO is the global forum for intellectual property (IP) services, policy, information and cooperation – a self-funding agency of the United Nations. Its mission is to lead the [development of a balanced and effective international IP system that enables innovation and creativity for the benefit](https://www.financedigest.com/the-benefits-of-developing-online-stores-through-shopify.html "The Benefits of Developing Online Stores Through Shopify") of all. Meanwhile, WIPO ALERT is a secure, [online platform](https://www.financedigest.com/jetlearn-the-worlds-first-web-3-0-online-academy-for-k-12-raises-e1-2m-in-seed-round-to-launch-its-platform-in-the-uk.html "JetLearn, the world’s first Web 3.0 online academy for K-12, raises €1.2m in seed round to launch its platform in the UK") to which authorised bodies in WIPO member states can upload details of websites or apps which have been determined to infringe copyright according to national rules.Combined with the [millions of infringing web and app](https://www.financedigest.com/ride-hailing-app-cabify-raises-110-million-for-expansion-in-latam-spain.html "Ride-hailing app Cabify raises 0 million for expansion in LatAm, Spain") pages tracked by White Bullet, partners can be assured of security when blocking ads to pirate services. The report [covers data](https://www.financedigest.com/how-insurance-providers-are-starting-to-use-adas-data-to-price-cover.html "How insurance providers are starting to use ADAS data to price cover") related to domains from selected WIPO ALERT territories, Italy, Lithuania and Spain; some 461 websites which were active with IP-infringing content and displayed ads. It includes an overview of trends in ad impressions and revenue on selected WIPO ALERT websites in Q1 and Q2 2022; an advertising snapshot; and a [trend analysis](https://www.financedigest.com/polypropylene-woven-bags-and-sacks-market-quantitative-market-analysis-current-and-future-trends.html "Polypropylene Woven Bags and Sacks Market: Quantitative Market Analysis, Current and Future Trends"). Key [highlights](https://www.financedigest.com/board-report-highlights-complex-decision-making-process-across-banking-and-finance-sector.html "Board Report Highlights Complex Decision-Making Process Across Banking and Finance sector") include the fact that branded ads decreased from 57% in the January 2022 Report to 51% in the July 2022 Report; a drop of six percentage points, or 11%. Arts and Entertainment [sector](https://www.financedigest.com/finance-is-the-next-big-sector-to-be-ubered.html "Finance is the next big sector to be Uber’ed") ads decreased from 49% in the January 2022 Report to 20% in the July 2022 Report – making this now the second highest sector for major brands ads after personal finance sector ads – which increased from 15% in the January 2022 Report to 50% in the July 2022 report. _“As a WIPO ALERT member, we are delighted to [continue to support](https://www.financedigest.com/adnami-appoints-burnett-and-bukholt-to-support-continued-expansion.html "Adnami appoints Burnett and Bukholt to support continued expansion") this valuable initiative to help defund online piracy,”_ says Peter Szyszko, Founder and CEO, White Bullet. _“WIPO plays an important role by providing a policy forum to shape international IP [rules for a changing](https://www.financedigest.com/uk-watchdog-warns-crypto-firms-to-prepare-for-advertising-rule-change.html "UK watchdog warns crypto firms to prepare for advertising rule change") world, as well as technical infrastructure to connect IP systems and share knowledge, to enable all countries to use IP for economic, social and cultural development.”_ White Bullet has already stopped [millions of pounds](https://www.financedigest.com/uk-gives-bbc-world-service-20-million-pounds-to-support-english-language-broadcasting.html "UK gives BBC World Service 20 million pounds to support English language broadcasting") of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. Its Intellectual Property Infringement Platform (IPIP) is designed to make the job of detecting fraudulent content easier and helps to take the [profit out of Intellectual property](https://www.financedigest.com/4-tips-for-landlords-to-increase-rental-property-profits.html "4 Tips for Landlords to Increase Rental Property Profits") crime. By [connecting rights owners and the advertising industry with real-time data](https://www.financedigest.com/real-time-connect-nyc-where-adtech-leaders-come-together-to-redefine-data-strategies.html "Real-Time Connect (NYC): Where AdTech leaders come together to redefine data strategies") about piracy risk, so all parties can take action, White Bullet’s solutions allow clients to understand the universe of piracy and to stop it from generating revenue. **For more information:** Peter Szyszko [peter.szyszko@white-bullet.com](mailto:peter.szyszko@white-bullet.com) **PR Contact:** Maryum Sheikh, The [Digital Voice PR Agency](https://www.financedigest.com/b2b-specialist-pr-agency-the-digital-voice-announces-three-key-account-wins.html "B2B Specialist PR Agency The Digital Voice Announces Three Key Account Wins") [press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk) **About [White Bullet](https://www.financedigest.com/white-bullets-integration-with-silverbullets-next-generation-context-outcomes-engine-4d-is-now-live.html "White Bullet’s integration with Silverbullet’s next generation Context Outcomes Engine, 4D, is now live") Solutions** Founded in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and advertising industries, White Bullet offers companies piracy risk data and protection, [brand safety](https://www.financedigest.com/gumgum-granted-first-mrc-accreditation-for-brand-safety-and-contextual-targeting-for-ctv.html "GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV") solutions, and full transparency on their advertising placement and digital supply chains. White Bullet [works collaboratively](https://www.financedigest.com/how-collaboration-technologies-are-helping-organisations-to-embrace-a-hybrid-working-model.html "How collaboration technologies are helping organisations to embrace a hybrid working model") with brands, policymakers, and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps. White Bullet is a certified anti-piracy solutions provider under the advertising industry [regulator TAG and is a stakeholder to the EU Commission Memorandum of Understanding](https://www.financedigest.com/activision-aims-to-help-uk-regulator-better-understand-our-industry.html "Activision aims to help UK regulator ‘better understand our industry’") on Advertising and IPR. White Bullet comprises IP experts and dedicated technical engineers who specialise in AI, [big data](https://www.financedigest.com/bridge-the-gaps-in-big-data-and-cross-into-a-world-of-growth.html "Bridge the gaps in Big Data – and cross into a world of growth") models, and predictive machine learning. The team includes highly skilled investigators and [data analysts experienced in tackling the funding](https://www.financedigest.com/hedge-funds-suffer-big-outflows-in-q2-data.html "Hedge funds suffer big outflows in Q2 – data") and distribution of pirated content.  With [offices in London](https://www.financedigest.com/token-inc-launches-london-office-to-answer-demand-from-european-banks.html "Token, Inc. Launches London Office to Answer Demand from European Banks"), New York, and Los Angeles, White Bullet advises policymakers and government bodies on regulatory and compliance programmes globally. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---