# White Bullet expands EMEA team with the appointment of anti-piracy and brand safety experts
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-01-25
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: White Bullet strengthens team tackling digital piracy
Meta Description: Join us in welcoming Eleonora, Koo, and Ed to our team as we expand our efforts to protect content and uphold brand safety in the face of rising digital
URL: https://financedigest.com/white-bullet-expands-emea-team-with-the-appointment-of-anti-piracy-and-brand-safety-expertshtml

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[_White Bullet_](https://www.white-bullet.com/) _brings in raft of new hires following increased demand for its services globally_

**London, UK, 25th January 2022:** IP protection and cybersecurity company, [White Bullet](https://www.white-bullet.com/), today announces the appointment of a number of new members of staff to its rapidly growing team tackling advertising funded digital piracy.

Eleonora Guerra-Gallegos joins as Anti-Piracy and Brand Safety Director to manage and build relationships with new and existing clients. Eleonora has a wealth of experience in anti-piracy and brand safety enforcement having worked previously at OpSec and Entura International, protecting film and TV content worldwide. Eleonora will head the team focusing on demonetisation of piracy, ‘follow the money’ enforcement, and supporting [brand safety](https://www.financedigest.com/gumgum-granted-first-mrc-accreditation-for-brand-safety-and-contextual-targeting-for-ctv.html "GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV") programmes with advertisers.

[White Bullet](https://www.financedigest.com/white-bullets-integration-with-silverbullets-next-generation-context-outcomes-engine-4d-is-now-live.html "White Bullet’s integration with Silverbullet’s next generation Context Outcomes Engine, 4D, is now live") also welcomes Koo Moore as Anti-Piracy and Brand Safety Manager. Koo has a Master of [Laws degree in Intellectual Property](https://www.financedigest.com/ab-property-marketing-appointed-to-represent-spanish-real-estate-law-specialists-fuster-associates.html "AB Property Marketing appointed to represent Spanish Real Estate Law specialists Fuster& Associates") and will support all enforcement and litigation and analytics programmes focused on demonetising piracy. Prior to joining White Bullet’s growing team, Koo worked at [legal services firm](https://www.financedigest.com/some-credit-suisse-at1-bondholders-seek-legal-advice-law-firms.html "Some Credit Suisse AT1 bondholders seek legal advice -law firms") CSC, leading enforcement and analytics services for multiple anti-piracy and brand safety clients.

Ed Birch joins as Senior Anti-Piracy Intelligence Analyst, undertaking proactive and reactive investigation into ad-funded piracy and the infrastructure supporting it, [assisting rights owners and advertising clients](https://www.financedigest.com/improve-the-client-experience-with-virtual-assistants.html "Improve the Client Experience with Virtual Assistants "). An experienced Intelligence Analyst, Ed previously worked as Lead Intelligence Analyst for Content Protection for IFPI, the trade [organisation representing and working to protect](https://www.financedigest.com/protect-your-organisation-from-fraud.html "Protect your organisation from fraud") the recording industry worldwide, as well as senior intelligence roles at Surrey Police, RAF Police and Intelligence.

Peter Szyszko, CEO and Founder of [White Bullet](https://www.white-bullet.com/), comments: _“I am delighted to welcome these dynamic and ambitious individuals to our growing team. Their backgrounds are complementary and each has a passion for intelligence, analysis, brand safety and anti-piracy._

_“Our [focus is of huge](https://www.financedigest.com/positive-group-sees-huge-increase-in-focus-from-employers-on-staff-psychological-health.html "Positive Group Sees Huge Increase In Focus From Employers On Staff Psychological Health") interest to rights owners, advertisers and policymakers. We have aggressive [plans to upskill in various divisions in the coming months to meet](https://www.financedigest.com/uks-sunak-plans-to-meet-biden-in-g20-summit.html "UK’s Sunak plans to meet Biden in G20 summit") demand. White Bullet has been hiring in the last quarter as well, taking on another senior technologist, a brand safety and gambling [compliance coordinator and three additional advertising data](https://www.financedigest.com/data-virtualisation-the-secret-weapon-in-the-challenge-for-compliance.html "Data virtualisation: the secret weapon in the challenge for compliance") analysts._

_“I have no doubt that our clients will be delighted with their combined efforts over the [coming months and years](https://www.financedigest.com/the-non-invasive-prenatal-testing-nipt-market-is-estimated-to-witness-stupendous-growth-in-the-years-to-come.html "The Non Invasive Prenatal Testing Nipt Market is estimated to witness stupendous growth in the years to come"). With this growing team and our market-leading platforms, tools and technologies, we will [continue to help brands](https://www.financedigest.com/brand-metrics-continues-on-steep-growth-trajectory-with-appointment-of-vp-business-development-in-the-us.html "Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US"), advertisers, regulators and rights owners in the ongoing fight against piracy_ _.”_

White Bullet’s platform detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking advertising and [financial impact](https://www.financedigest.com/how-mifid-ii-will-impact-financial-advisor-communications.html "HOW MIFID II WILL IMPACT FINANCIAL ADVISOR COMMUNICATIONS") – with AI and machine learning taking the strain. Its Intellectual Property Infringement Platform (IPIP) takes the [profit out of intellectual property](https://www.financedigest.com/4-tips-for-landlords-to-increase-rental-property-profits.html "4 Tips for Landlords to Increase Rental Property Profits") crime: It looks for IP-infringing content, examines each infringement’s context, and determines structural violation on a commercial scale – providing accurate piracy risk scores based on this analysis. It has already prevented [millions of pounds of ad spend from funding criminal activity by collaborating with brands](https://www.financedigest.com/10-million-to-be-whipped-into-ice-cream-brand-four-winters-following-acquisition.html " Million To Be Whipped Into Ice Cream Brand Four Winters Following Acquisition "), advertisers, regulators and rights owners; connecting rights owners and the advertising industry with real-time data about risk, so all parties can take action.

**For more information:**

Peter Szyszko

peter.szyszko@white-bullet.com

**![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/01/White-Bullet-LOGO-2.jpg)**

**About** [**White Bullet Solutions**](https://www.white-bullet.com/)

Founded in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and advertising industries, White Bullet offers companies piracy risk [data and protection](https://www.financedigest.com/4-steps-you-should-be-taking-to-protect-data.html "4 Steps You Should Be Taking To Protect Data"), brand safety solutions, and full transparency on their advertising placement and digital supply chains.

White Bullet [works collaboratively](https://www.financedigest.com/uk-based-bitfount-raises-5m-seed-to-streamline-collaboration-between-organisations-working-with-sensitive-datasets.html "UK-based Bitfount raises M seed to streamline collaboration between organisations working with sensitive datasets.") with brands, policymakers, and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps. White Bullet is a certified anti-piracy solutions provider under the advertising industry [regulator TAG and is a stakeholder to the EU Commission Memorandum of Understanding](https://www.financedigest.com/activision-aims-to-help-uk-regulator-better-understand-our-industry.html "Activision aims to help UK regulator ‘better understand our industry’") on Advertising and IPR.

White Bullet comprises IP experts and dedicated technical engineers who specialize in AI, [big data](https://www.financedigest.com/big-data-suggests-leicesters-football-success-could-usher-in-economic-boom.html "Big data suggests Leicester’s football success could usher in economic boom") models, and predictive machine learning. The [team includes highly skilled](https://www.financedigest.com/what-skills-and-areas-of-knowledge-should-finance-teams-develop-during-2023.html "What Skills and Areas of Knowledge Should Finance Teams Develop During 2023? ") investigators and data analysts experienced in tackling the funding and distribution of pirated content.  With offices in London, New York, and Los Angeles, [White Bullet advises policymakers and government bodies](https://www.financedigest.com/automotive-body-in-white-sales-at-3-4-cagr-over-the-forecast-period-from-2021-to-2031-reaching-us-59-7-billion-in-2021.html "Automotive Body in White sales at 3.4% CAGR over the forecast period from 2021 to 2031, reaching US$ 59.7 billion in 2021") on regulatory and compliance programmes globally.

**This is a Sponsored Feature.**


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