# White Bullet data shows huge uptick in compliance in countries it monitors as it helps clients avoid costly fines
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-06-14
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: White Bullet Drives Compliance and Safety for Advertisers
Meta Description: White Bullet drives compliance, preventing ads on pirate sites, stopping rogue affiliate marketing & saving clients from penalties. Find out more now!
URL: https://financedigest.com/white-bullet-data-shows-huge-uptick-in-compliance-in-countries-it-monitors-as-it-helps-clients-avoid-costly-fineshtml

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_The cyber safety company has driven an enormous uptick in compliance, preventing ads from appearing on pirate sites whilst helping to put an end rogue affiliate marketing initiatives_

**London, 14th June, 2022:** IP protection and cyber safety company [White Bullet](https://www.white-bullet.com/) has found that ad spend on pirate websites is almost four times lower in countries in which it operates versus unmonitored territories.

What’s more, across its top three gambling operator clients alone, its affiliate marketing compliance programmes – set up in response to overwhelming demand – have identified 163k instances of non-compliant affiliate marketing in the last 12 months alone. Any one of these instances could result in loss of [operating license](https://www.financedigest.com/europes-wizz-air-considering-a-saudi-operating-license.html "Europe’s Wizz Air considering a Saudi operating license") or penalties; with fines for misleading or non-compliant marketing as high as £300k.

Meanwhile, in countries in which [White Bullet](https://www.financedigest.com/white-bullets-integration-with-silverbullets-next-generation-context-outcomes-engine-4d-is-now-live.html "White Bullet’s integration with Silverbullet’s next generation Context Outcomes Engine, 4D, is now live") is monitoring clients’ activity, the vast majority – a whopping 98% – of all gambling ad spend on pirate websites is from non-client gambling operators.

Filip Petru, White Bullet’s Director of Marketing compliance, explains: _“Regulated [industries](https://www.financedigest.com/how-solvency-ii-transformed-itself-the-fund-industry-and-regulation.html "How Solvency II transformed itself, the fund industry and regulation") with rigorous compliance requirements – such as gambling, finance and pharmaceuticals – encounter particularly significant risks when it comes to misplaced ads and rogue affiliates. Operators need full transparency to meet regulations and we are determined to provide all the necessary [data to protect their businesses](https://www.financedigest.com/finalised-pan-european-data-protection-laws-set-the-new-standard-for-a-privacy-friendly-business-environment.html "Finalised Pan-European data protection laws set the new standard for a ‘privacy-friendly’ business environment")._

_“Within our growing pool of gambling operator clients, for instance, we looked at the countries we monitor and those we don’t. We found that, of all ad spend on pirate websites, 22% is in monitored countries versus 78% in unmonitored countries – meaning almost four times less misdirected advertising in the countries we [currently](https://www.financedigest.com/global-transcutaneous-monitors-market-current-and-future-demand-growth-opportunities-2029.html "Global Transcutaneous Monitors Market Current and Future Demand, Growth Opportunities 2029") monitor.”_

This means that, at a time when many advertisers still [waste billions of dollars on IP-infringing sites](https://www.financedigest.com/france-seeks-strategy-as-nuclear-waste-site-risks-saturation-point.html "France seeks strategy as nuclear waste site risks saturation point") hosting illegal and harmful content, White Bullet’s technology is helping clients to maximise safety and return on ad spend not only by identifying ads which appear on pirate sites, it is also highlighting rogue players within affiliate programmes; thereby avoiding costly fines and the removal of licenses.

And, alongside a growing need for dynamic, real [time compliance monitoring tools and technologies](https://www.financedigest.com/why-its-time-to-centralise-public-sector-technology.html "Why it’s time to centralise public sector technology"), Petru’s role has evolved in response to demand. He adds: _“We are determined to provide transparency around the intermediary [infrastructure that’s so critical](https://www.financedigest.com/hiding-in-plain-sight-finance-as-critical-national-infrastructure.html "Hiding in plain sight – Finance as Critical National Infrastructure") for growing numbers of brands. Not only do we stop ads going to pirate sites, but [clients are now coming for an additional level of protection](https://www.financedigest.com/pwc-grows-data-protection-practice-to-support-increasing-client-demand-for-gdpr-expertise.html "PwC grows data protection practice to support increasing client demand for GDPR expertise") in the affiliate marketplace. This is about making sure that the [marketing and advertising is compliant in the first place](https://www.financedigest.com/concrete-placing-booms-market-notable-developments-geographical-outlook.html "Concrete Placing Booms Market: Notable Developments & Geographical Outlook") – regardless of where it ends up.”_
Peter Szyszko, CEO, White Bullet comments: _“There is growing awareness among leading brands and [advertisers of the need for innovative and technology-driven solutions to tackle illegal online](https://www.financedigest.com/personification-the-new-frontier-of-online-advertising-2.html "Personification, the new frontier of online advertising") activities. Our mission is a cleaner, safer, higher-performing media ecosystem and, with our growing team and market-leading platforms, tools and technologies, we continue to add more [services to keep](https://www.financedigest.com/red-box-and-bloomberg-partner-to-provide-comprehensive-record-keeping-and-trade-reconstruction-services-for-financial-compliance.html "Red Box and Bloomberg Partner to Provide Comprehensive Record Keeping and Trade Reconstruction Services for Financial Compliance") up with demand. We are delighted with the results these programmes are [delivering for clients](https://www.financedigest.com/new-global-relationship-between-reckon-software-and-myfirmsapp-delivers-closer-interaction-between-accountants-and-their-clients.html "NEW GLOBAL RELATIONSHIP BETWEEN RECKON SOFTWARE AND MYFIRMSAPP DELIVERS CLOSER INTERACTION BETWEEN ACCOUNTANTS AND THEIR CLIENTS") across the globe.”_

White Bullet [expanded its team earlier this year with the appointment](https://www.financedigest.com/the-digital-voice-appointed-by-raft-of-new-clients-as-its-team-expands-by-270.html "The Digital Voice™ appointed by raft of new clients as its team expands by 270%") of a number of anti-piracy and brand safety experts, following increased demand for its services globally. With more [clients looking to partner](https://www.financedigest.com/impact-com-ends-2022-with-strong-momentum-driven-by-client-and-agency-partner-growth.html "impact.com Ends 2022 with Strong Momentum Driven by Client and Agency Partner Growth") with the cyber safety company across an ever increasing array of territories, White Bullet offers the transparency needed to stop ads being misplaced and to meet ad regulatory requirements in real time – monitoring all digital and connected ecosystems including web, mobile, OTT / CTV, search and social to detect and score instances of risk including piracy, sexually explicit and age inappropriate content. Meanwhile, it can also check the compliance of affiliate programmes, including outdated or incorrect promotions, unregulated or unlicensed products, click-through fraud and inactive links.

**For more information:**

Peter Szyszko

peter.szyszko@white-bullet.com

**About** [**White Bullet Solutions**](https://www.white-bullet.com/)

Founded in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and advertising industries, White Bullet offers companies piracy risk [data and protection](https://www.financedigest.com/4-steps-you-should-be-taking-to-protect-data.html "4 Steps You Should Be Taking To Protect Data"), brand safety solutions, and full transparency on their advertising placement and digital supply chains.

White Bullet works collaboratively with brands, policymakers, and the advertising [industry to safeguard advertising spend and prevent](https://www.financedigest.com/insuring-the-industry-with-predict-and-prevent.html "Insuring the industry with predict and prevent") ad placements from appearing on IP Infringing domains and apps. White Bullet is a certified anti-piracy solutions provider under the advertising industry [regulator TAG and is a stakeholder to the EU Commission Memorandum of Understanding](https://www.financedigest.com/activision-aims-to-help-uk-regulator-better-understand-our-industry.html "Activision aims to help UK regulator ‘better understand our industry’") on Advertising and IPR.

White Bullet comprises IP experts and dedicated technical engineers who specialise in AI, big data models, and predictive [machine learning](https://www.financedigest.com/machine-learning-engineer-jobs.html "Machine learning engineer jobs"). The [team includes highly skilled investigators and data](https://www.financedigest.com/why-finance-teams-need-to-go-beyond-numbers-to-an-active-relationship-with-data.html "Why finance teams need to go beyond numbers to an active relationship with data ") analysts experienced in tackling the funding and distribution of pirated content.  With [offices in London](https://www.financedigest.com/token-inc-launches-london-office-to-answer-demand-from-european-banks.html "Token, Inc. Launches London Office to Answer Demand from European Banks"), New York, and Los Angeles, White Bullet advises policymakers and government bodies on regulatory and compliance programmes globally.

**This is a Sponsored Feature.**


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