# White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2021-11-30 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: White Bullet Appoints Stuart Dickinson as Director of Meta Description: White Bullet appoints Stuart Dickinson to lead adtech partnerships, with expertise in programmatic and digital advertising integration. URL: https://financedigest.com/white-bullet-appoints-stuart-dickinson-as-director-of-advertising-operations-and-client-successhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/golden-and-yellow-circle-background-sbi-3008501421-1736836792962-compressed.jpg) ![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/white-bullet-logo-1736836792827-compressed.jpg) _![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/stuartdickinson-image-for-white-bullet-release-1736836793079-compressed.jpg)_ _Following a raft of integrations with major programmatic advertising platforms,_ [_White Bullet_](https://www.white-bullet.com/) _brings in veteran Dickinson to oversee adtech partnerships_ **London, UK 30th Nov 2021:** IP protection and cybersecurity company, [White Bullet](https://www.white-bullet.com/), today announces the appointment of Stuart Dickinson as Director of Advertising Operations and Client Success. Stuart will focus on programmatic, adtech integrations and advertising clients and brings with him a wealth of experience in digital advertising, operations and integrations. Having started his career in companies such as Carlton Interactive and Lastminute.com, Stuart’s track record as an inspiring team leader with deep knowledge of digital media and advertising technology ecosystems includes many years spent setting up, managing and gathering insight from ad tech products and campaigns on both the buy side and sell side. Most recently Operations Director at ad platform Pubstar, Stuart led the technical management of multiple publisher side ad stack projects, facilitating the delivery of programmatic and direct campaigns. Prior to this, he was Head of Ad Operations EMEA at Blis, at the helm of a programmatic trading team of 15 across EMEA. Other high profile roles have included Head of Advertising [Operations at agenda21 Digital Ltd, where Stuart worked with clients such as The AA, Macmillan Cancer Care and Epson and Operations Director](https://www.financedigest.com/lumen-research-hires-senior-director-of-marketing-and-appoints-new-chief-operating-officer-and-chief-strategy-officer.html "Lumen Research hires Senior Director of Marketing and appoints new Chief Operating Officer and Chief Strategy Officer") at Project Sunblock, where he was part of the leadership team for a first-to-market ad verification platform. In this role, Stuart presented [brand safety](https://www.financedigest.com/gumgum-granted-first-mrc-accreditation-for-brand-safety-and-contextual-targeting-for-ctv.html "GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV"), viewability and ad fraud products and methodologies in order to educate clients and partners internally and externally, whilst leading data analytics projects to make sense of large data volumes and set ad fraud and viewability benchmarks. Peter Szyszko, CEO and Founder of [White Bullet](https://www.white-bullet.com/), comments: _“Stuart has over 20 years’ experience in the media industry and an enviable track record of success, not to mention significant expertise in data and analytics. A valuable and highly energetic team player, I have no doubt that he will advance our programmatic efforts significantly – whilst helping to [develop and drive our business](https://www.financedigest.com/reasons-to-hire-a-web-developer-for-your-business-website.html "Reasons to Hire a Web Developer for Your Business Website") within the wider ad tech ecosystem.”_ Stuart adds: “I am thrilled to be working with White Bullet’s market-leading and highly innovative development and data [teams to improve](https://www.financedigest.com/improving-your-it-team-in-four-simple-steps.html "Improving your IT team in four simple steps") its products, lead platform integrations and facilitate impactful use of data. I have long admired the company’s approach and I’m excited to [see what we can achieve together with our key](https://www.financedigest.com/key-fed-official-sees-rates-liftoff-in-2023-as-policy-debate-heats-up.html "Key Fed official sees rates liftoff in 2023 as policy debate heats up") programmatic integrations.” White Bullet’s platform detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking advertising and [financial impact](https://www.financedigest.com/how-mifid-ii-will-impact-financial-advisor-communications.html "HOW MIFID II WILL IMPACT FINANCIAL ADVISOR COMMUNICATIONS") – with AI and machine learning taking the strain. Its Intellectual Property Infringement Platform (IPIP) takes the [profit out of intellectual property](https://www.financedigest.com/4-tips-for-landlords-to-increase-rental-property-profits.html "4 Tips for Landlords to Increase Rental Property Profits") crime: It looks for IP-infringing content, examines each infringement’s context, and determines structural violation on a commercial scale – providing accurate piracy risk scores based on this analysis. It has already prevented [millions of pounds of ad spend from funding criminal activity by collaborating with brands](https://www.financedigest.com/10-million-to-be-whipped-into-ice-cream-brand-four-winters-following-acquisition.html " Million To Be Whipped Into Ice Cream Brand Four Winters Following Acquisition "), advertisers, regulators and rights owners; connecting rights owners and the advertising industry with real-time data about risk, so all parties can take action. **For more information:** Peter Szyszko peter.szyszko@white-bullet.com **About [White Bullet](https://www.financedigest.com/white-bullets-integration-with-silverbullets-next-generation-context-outcomes-engine-4d-is-now-live.html "White Bullet’s integration with Silverbullet’s next generation Context Outcomes Engine, 4D, is now live") Solutions** Founded in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and advertising industries, White Bullet offers companies piracy risk data and protection, brand safety solutions, and full transparency on their advertising placement and digital [supply chains](https://www.financedigest.com/5-steps-to-successful-supply-chain-finance.html "5 Steps to successful supply chain finance"). White Bullet [works collaboratively](https://www.financedigest.com/uk-based-bitfount-raises-5m-seed-to-streamline-collaboration-between-organisations-working-with-sensitive-datasets.html "UK-based Bitfount raises M seed to streamline collaboration between organisations working with sensitive datasets.") with brands, policymakers, and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps. White Bullet is a certified anti-piracy solutions provider under the advertising industry [regulator TAG and is a stakeholder to the EU Commission Memorandum of Understanding](https://www.financedigest.com/activision-aims-to-help-uk-regulator-better-understand-our-industry.html "Activision aims to help UK regulator ‘better understand our industry’") on Advertising and IPR. White Bullet comprises IP experts and dedicated technical engineers who specialize in AI, [big data](https://www.financedigest.com/big-data-suggests-leicesters-football-success-could-usher-in-economic-boom.html "Big data suggests Leicester’s football success could usher in economic boom") models, and predictive machine learning. The team includes highly skilled investigators and [data analysts experienced in tackling the funding](https://www.financedigest.com/hedge-funds-suffer-big-outflows-in-q2-data.html "Hedge funds suffer big outflows in Q2 – data") and distribution of pirated content.  With offices in London, New York, and Los Angeles, [White Bullet advises policymakers and government bodies](https://www.financedigest.com/automotive-body-in-white-sales-at-3-4-cagr-over-the-forecast-period-from-2021-to-2031-reaching-us-59-7-billion-in-2021.html "Automotive Body in White sales at 3.4% CAGR over the forecast period from 2021 to 2031, reaching US$ 59.7 billion in 2021") on regulatory and compliance programmes globally. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---