# Voxpopme set to scale with £1.5m investment from Mercia Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-10-16 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Voxpopme Founders Secure £1.5M Investment for Business Meta Description: Mercia Technologies PLC invests in Voxpopme to double revenues, expand teams, and accelerate growth in market research and customer experience markets. URL: https://financedigest.com/voxpopme-set-to-scale-with-1-5m-investment-from-merciahtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/voxpopme-1736840234868-compressed.jpg) **Voxpopme Founders L-r Tom Williams Dave Carruthers Andy Barraclough** National investment group Mercia Technologies PLC is pleased to announce a £1.5million follow-on investment into its direct investment, Voxpopme, to support the further scaling of the business as it is set to double its revenues this year. This investment will support the expansion of Voxpopme’s technical and commercial teams with new hires in its offices across the UK, US and Australia, enabling the company to execute on its ambitious growth plans. Birmingham-based Voxpopme provides innovative video insight and analytics technology to the market research and customer experience markets. Founded in 2013 by Dave Carruthers, Andrew Barraclough and Tom Williams, it has continued to grow its impressive client base with blue-chip customers including Microsoft, Accenture and Verizon. The business has also secured partnership agreements and carried out technical [integrations with six leading market research](https://www.financedigest.com/power-management-integrated-circuit-pmic-market-research-report-2022-global-forecast-till-2028.html "Power Management Integrated Circuit (PMIC) Market Research Report 2022 – Global Forecast till 2028") platforms to offer video capture and analytics capabilities to an even greater number of customers. Mercia first invested in Voxpopme through its EIS funds in October 2017 and made its first direct investment in March 2018. Since then, the company has demonstrated strong [business growth](https://www.financedigest.com/extracts-and-distillates-market-overview-high-demand-recent-trends-future-growth-business-scenario-technology-2022-2029.html "Extracts and Distillates Market Overview, High Demand, Recent Trends, Future Growth, Business Scenario & Technology 2022-2029") and has launched its VideoCX product – extending its reach from the market research space into the burgeoning customer experience market – valued at $6.0billion in 2017 and projected to grow to $17.0billion by 2022, a CAGR of 23%, according to Markets and Markets. The [business predicts continued strong revenue growth in the market](https://www.financedigest.com/covid-19-is-impacting-the-high-speed-steel-market-size-business-revenue-forecast-leading-competitors-and-growth-trends-2031.html "COVID-19 Is Impacting The High Speed Steel Market | Size, Business Revenue Forecast, Leading Competitors And Growth Trends 2031") research sector and expects its VideoCX product to see broad adoption. It has recently appointed US-based Jon Carbone as vice president of VideoCX and has secured the first customers for the [product within three months of launch](https://www.financedigest.com/new-product-launches-to-put-the-cod-liver-oil-market-in-a-good-stead.html "New Product Launches To Put The Cod Liver Oil Market In A Good Stead"). **CEO of Voxpopme, Dave Carruthers, said:** “We’re delighted to [receive further investment from Mercia Technologies](https://www.financedigest.com/adnami-to-receive-six-figure-sum-of-investment-from-danish-government-in-recognition-of-its-pioneering-technology-and-strategy.html "Adnami to receive six-figure sum of investment from Danish government in recognition of its pioneering technology and strategy"). Their continued support is enabling us to scale our team, push the boundaries of [video technology](https://www.financedigest.com/adverty-launches-industry-first-streaming-video-technology-for-in-play-ads-in-partnership-with-seenthis.html "Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis") even further and, most importantly, delight our clients with enterprise level solutions. The ever-increasing appetite for video feedback within the world’s leading brands and [consumers’ growing](https://www.financedigest.com/sales-revenue-of-tpms-battery-market-to-soar-in-the-near-future-owing-to-growing-consumer-adoption.html "Sales Revenue of Tpms Battery Market to Soar in the Near Future Owing to Growing Consumer Adoption") affinity for sharing their thoughts via video sets the perfect stage for our next phase of growth. With Mercia’s backing, we anticipate the adoption of agile video feedback to pick up even more pace over the [next](https://www.financedigest.com/prince-harry-and-meghan-to-visit-britain-next-month.html "Prince Harry and Meghan to visit Britain next month") 12 months.” **Alistair Forbes, Head of Software & the Internet at Mercia, said:** “We are pleased to extend our commitment to Voxpopme as it continues to demonstrate [impressive growth](https://www.financedigest.com/e-commerce-fulfillment-services-market-to-reflect-impressive-growth-rate-to-during-forecast-period-observes-tmr.html "E-commerce Fulfillment Services Market to Reflect Impressive Growth Rate to During Forecast Period, Observes TMR") by recruiting more talent within the team and building its first-class roster of international clients. Dave and the team have shown exceptional dedication and we believe that Voxpopme is well positioned to become the industry standard for video analytics, and to deliver outstanding results for its customers in both [market research and customer experience](https://www.financedigest.com/cellulite-treatment-market-size-is-set-to-experience-revolutionary-growth-by-2026-transparency-market-research.html "Cellulite Treatment Market Size is Set to Experience Revolutionary Growth by 2026 | Transparency Market Research") applications.” --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---