# Vision required for Mobility in Europe
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-01-25
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Unlocking the Potential of Mobility: Overcoming Barriers in
Meta Description: Discover why European businesses are failing to prioritise mobile and IoT devices in their technology strategies, impacting productivity and competitiveness.
URL: https://financedigest.com/vision-required-for-mobility-in-europehtml

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_By **Nassar Hussain**, Managing Director, Europe, Middle East & Africa at_ [_SOTI_](https://www.soti.net/)

Employees are demanding a different experience and require new ways of working. At the centre of this shift is the mobile and IoT device; but European businesses are failing to place this at the heart of their technology strategies.

The compelling evidence speaks for itself: [Gartner](http://www.forbes.com/sites/louiscolumbus/2016/10/19/gartners-top-10-predictions-for-it-organizations-in-2017-and-beyond/#1354f0f16a1f) predicts a $2.5m spend per minute on IoT and one million new IoT devices sold every hour by 2021.

So what is the main barrier holding businesses back from getting a competitive edge from mobility?

**A failure of vision**

Mobility is an essential enabler of [digital transformation](https://www.financedigest.com/the-root-of-all-good-sustainabilitys-role-in-digital-transformation.html "The Root of All Good: Sustainability’s role in Digital Transformation"). Yet, when it comes to Enterprise Mobility Management (EMM) and Unified Endpoint Management (UEM), there is a lack of strategic planning among European businesses. In terms of implementing and utilising EMM solutions much of the enterprise focus has centred around how to [manage and secure mobile devices](https://www.financedigest.com/the-clot-management-devices-market-to-be-digitally-absorbent.html "The Clot Management Devices Market to be digitally absorbent") at a basic level.

Recent research discovered 61 per cent of European businesses are making little to no progress towards mobility objectives, with a further 26 per cent yet to realise any value from mobility. This lack of recognition and appropriate response to changing [user demands](https://www.financedigest.com/sodium-tetraborate-market-key-players-end-user-demand-and-consumption-by-2030.html "Sodium Tetraborate Market Key Players, End User, Demand and Consumption by 2030") will impact an organisation’s productivity, dynamism, experience and competitiveness.

**A lack of fundamentals**

A failure of vision has also shown that a major part of the problem is businesses aren’t getting the fundamentals right. Around half of business [managers haven’t grasped what devices they can use for work](https://www.financedigest.com/new-research-suggests-over-13-million-brits-were-inadequately-managed-while-working-remotely-2.html "NEW RESEARCH SUGGESTS OVER 13 MILLION BRITS WERE INADEQUATELY MANAGED WHILE WORKING REMOTELY*") or how they can use them.

Furthermore, half of European businesses are failing to impose basic mobile [device management](https://www.financedigest.com/virtual-assistance-to-pave-the-way-for-pain-management-devices-market.html "Virtual assistance to pave the way for Pain Management Devices Market") to administer their smartphones, tablets and laptops. This raises concerns about the ability to combine people, processes and technology in an EMM solution.

To address this, businesses must ensure they not only have a vision, but the strategy and fundamentals in place to meet their employees’ expectations. This is a [major cause for concern if enterprises are to create competitive advantages from mobility](https://www.financedigest.com/deutsche-telekom-lifts-profit-view-aims-for-t-mobile-majority-soon.html "Deutsche Telekom lifts profit view, aims for T-Mobile majority soon") as it gives employees freedom, while also encouraging mobile working.

**No [top level](https://www.financedigest.com/zara-owner-inditex-sales-rebound-to-top-pre-pandemic-levels.html "Zara owner Inditex sales rebound to top pre-pandemic levels") understanding**

A lack of vision is very much with Europe business leaders, who are failing to understand the strategic benefits of managing their mobile [strategies and investment](https://www.financedigest.com/the-10-year-model-and-beyond-why-you-should-take-a-long-term-outlook-to-investment-strategy.html "The 10-year model and beyond – why you should take a long-term outlook to investment strategy"). The leaders in question have cited budgetary, security and privacy concerns as the main obstacle to their organisation realising value from EMM and UEM.

However, with better understanding of mobility at a top level, a [business can implement the correct mobility strategy](https://www.financedigest.com/fx-hedging-strategies-to-protect-your-business.html "FX hedging strategies to protect your business") to combat these concerns and ensure its data and information is safe no matter what type of device and its location.

**IT’s simple**

Traditionally IT [departments worked](https://www.financedigest.com/it-departments-getting-a-bad-rap-over-remote-working.html "IT DEPARTMENTS GETTING A BAD RAP OVER REMOTE WORKING") in silos. However with the rise in BYOD, they are now working with a varied range of devices not owned by the organisation. Therefore to [see a mobility](https://www.financedigest.com/the-subsequent-decade-to-see-the-automotive-window-films-market-ride-on-shared-mobility-at-a-cagr-of-5.html "The subsequent decade to see the Automotive Window Films Market ride on shared mobility at a CAGR of 5%") strategy put in place across an organisation, business leaders must have the vision to allow IT departments to take the lead.

IT departments must be involved at a closer level, supporting employees’ broad use of technology. In parallel, they [must extricate themselves from old corporate](https://www.financedigest.com/why-corporates-must-beware-of-using-cryptocurrency.html "Why corporates must beware of using cryptocurrency") silos and help to design systems with mobility at their core. In the fast pace of [today’s digital revolution](https://www.financedigest.com/evolution-not-revolution-digital-transformation-today.html "EVOLUTION, NOT REVOLUTION: Digital transformation today"), business leaders should engage IT managers and mobility specialists to take charge, making sense of the chaos.

**The way forward**

[Mobility is having a profound impact on how global organisations are operating](https://www.financedigest.com/augmented-reality-ar-virtual-reality-vr-to-dictate-the-growth-of-mobile-operating-tables-market.html "Augmented Reality (AR)/Virtual Reality (VR) to dictate the growth of Mobile Operating Tables Market"). It changes how people and businesses connect, [transforms customer service](https://www.financedigest.com/maintaining-security-and-compliance-amid-digital-transformation-in-financial-services.html "Maintaining Security and Compliance amid Digital Transformation in Financial Services"), and is remodelling how businesses manage their mission critical processes.

Starting with a clear vision will not inform the strategy, but allow organisations to benefit from business critical mobility, enhancing their customer experience and place mobility at the heart of their [digital transformation](https://www.financedigest.com/the-future-of-fintech-forging-ahead-with-digital-transformation.html "The future of fintech: Forging ahead with digital transformation") plans.


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