# Vietnamese publishers able to compete with global giants thanks to new advertising tools from Adnami
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-01-11
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Adnami Launches High Impact Advertising Solutions in Vietnam
Meta Description: Adnami, a leading Danish ad-tech company, expands into Vietnam, offering innovative ad formats for brands, agencies, and publishers with high impact and rich
URL: https://financedigest.com/vietnamese-publishers-able-to-compete-with-global-giants-thanks-to-new-advertising-tools-from-adnamihtml

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/vietnam-1736836452396-compressed.jpg)

**_![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/adnami-logo-1-1736836452404-compressed.png)_**

**_London, UK, Jan 11, 2022:_** Danish ad-tech company [Adnami](https://www.adnami.io/) has this week announced that it is entering the Vietnamese market. One of the world’s leading providers of high impact advertising, Adnami helps brands and publishers to reach consumers easily through scalable high impact campaigns, traded seamlessly through the leading programmatic media platforms.

The global digital advertising technology market is dominated by media behemoths, such as Facebook and Google, which accounted for 80%-90% of global ad spend in 2021 (per [GroupM’s estimate](https://www.forbes.com/sites/bradadgate/2021/12/08/agencies-agree-2021-was-a-record-year-for-ad-spending-with-more-growth-expected-in-2022/?sh=351c3a347bc6)). However, the media landscape of tomorrow may look very different. With the imminent “cookie-less” web environment and growing audience’s focus on data privacy, media giants have less ability to track and target users. This [creates new opportunities for brands](https://www.financedigest.com/how-cfos-of-consumer-brands-can-create-new-value-relevance-at-scale.html "How CFOs of Consumer Brands can Create New Value & Relevance at Scale") and local publishers.

The future of [digital advertising will focus on capturing audience attention through creativity](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising"). And now, for the first time in Vietnam, Adnami will give brands, local publishers, and agencies the tools to compete through offering impactful and [innovative ad formats with rich media capabilities across the ecosystem](https://www.financedigest.com/avaloq-enlarges-innovation-ecosystem-through-launch-of-developer-portal.html "Avaloq enlarges innovation ecosystem through launch of developer portal") of local publishers. According to recent [studies from Lumen](https://www.financedigest.com/national-cinemedia-releases-first-cinema-attention-measurement-study-conducted-by-lumen-in-collaboration-with-dentsu.html "National CineMedia releases first cinema attention measurement study, conducted by Lumen in collaboration with dentsu") Research, Adnami’s high impact solutions deliver more than 10x average user attention compared to user attention on standard display formats, while at the same time giving publishers greater yield from their most valuable inventory.

Adnami’s technology enables high [impact advertising campaigns to be standardized](https://www.financedigest.com/eye-tracking-study-confirms-that-high-impact-formats-outperform-standard-display.html "Eye-tracking study confirms that high impact formats outperform standard display"), scaled, and rolled out on major programmatic platforms. Already from the get-go, inventory from some of the biggest networks, such as Admicro and Adtima, has been certified and is ready to be used with Adnami’s technology. These networks provide access to some of the most-read websites in Vietnam such as Zingnews. [Adnami will give brands and agencies access to streamline and automate high impact ads across](https://www.financedigest.com/adnami-signs-agreements-with-schibsted-and-amedia-to-deliver-high-impact-ads-with-unparalleled-reach-across-the-nordics.html "Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics") publishers in Vietnam. By using Adnami’s technology, brands and agencies will get a better canvas to make a better impression and wider reach for their core messages, better access to their target customers, and a stronger [return on investment](https://www.financedigest.com/ils-investment-returns-continue-to-outperform-according-to-aon-insurance-linked-securities-report.html "ILS investment returns continue to outperform, according to Aon insurance-linked securities report").

[Adnami can already now be purchased via some of Vietnam’s leading](https://www.financedigest.com/adnami-welcomes-svenja-damzog-as-publisher-director-dach-to-lead-continued-expansion-in-the-region.html "Adnami welcomes Svenja Damzog as Publisher Director DACH to lead continued expansion in the region") media groups. In entering Vietnam, [Adnami has chosen to join with two leading Danish entrepreneurs with strong track records in the Vietnamese market; Aske Østergård and Thue Quist Thomasen, Co-founders of market](https://www.financedigest.com/adnami-appoints-senior-executives-in-french-and-german-speaking-markets-as-hiring-spree-continues.html "Adnami appoints senior executives in French and German speaking markets as hiring spree continues") research consulting firm Decision Lab and data and analytics group YouGov Vietnam. They bring the necessary network and deep insights into the key trends in digital advertising in the market from collectively more than 25 [years of experience](https://www.financedigest.com/2021-the-year-of-buyer-experience.html "2021: The year of buyer experience") in Vietnam.

Commenting on the new partnership, Aske Østergård says; _“Advertising in Vietnam is at a crossroads. Local publishers and networks are growing in size and scale, but multinational platforms continue to dominate the [online advertising](https://www.financedigest.com/personification-the-new-frontier-of-online-advertising-2.html "Personification, the new frontier of online advertising") space. Adnami gives domestic publishers and networks the tools and [technologies to punch above their weight and compete with these global](https://www.financedigest.com/navigating-the-global-technology-skills-gap-with-ai-moderated-upskilling.html "Navigating the Global Technology Skills Gap with AI-Moderated Upskilling") platforms. Using Adnami’s standardised, high [impact display ads on programmatic platforms will enable brands](https://www.financedigest.com/first-listener-wide-study-reveals-brand-impact-of-radio-livestream-and-podcasts.html "First listener-wide study reveals brand impact of Radio, Livestream, and Podcasts") to create campaigns that are more efficient, effective, and attractive to consumers.”_

Carl Söderblom, [Vice President](https://www.financedigest.com/soldo-welcomes-darren-upson-as-vice-president-of-small-business-europe.html "Soldo Welcomes Darren Upson As Vice President Of Small Business Europe") of Operations at Adnami and project leader for this collaboration also comments; _“The partnership with Thue and Aske came at just the right time. During the past year, we’ve seen [rapid growth](https://www.financedigest.com/synapse-appoints-new-finance-and-operations-manager-to-support-the-rapid-growth-of-the-business.html "Synapse appoints new Finance and Operations Manager to support the rapid growth of the business") and we’ve dipped our toes into several new markets. The results have been above expectations, and the [demand we see](https://www.financedigest.com/inpost-sees-stronger-2022-but-warns-of-slowing-demand.html "InPost sees stronger 2022 but warns of slowing demand") from Vietnam looks very promising, especially from larger agencies who look for programmatic solutions. Thue and Aske have  exactly the market knowledge and experience we look for in partners, and their agile [way of working](https://www.financedigest.com/five-ways-to-keep-your-head-above-water-while-working-from-home.html "Five ways to keep your head above water while working from home") fits us well. We’re very proud and excited to finally get started.”_

**For more information:**

_Carl, Adnami_

[_carl@adnami.io_](mailto:carl@adnami.io)

_Julia Linehan,_ [_The Digital Voice_](https://www.thedigitalvoice.co.uk/)

[_Julia@thedigitalvoice.co.uk_](mailto:Julia@thedigitalvoice.co.uk)

**About** [**Adnami**](https://www.adnami.io/) **:**

[Adnami](https://www.adnami.io/)‘s high impact advertising platform delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high impact advertising, provides a scalable and [automated solution](https://www.financedigest.com/automated-intralogistics-material-handling-solutions-market-estimates-the-market-to-expand-at-14-cagr-through-2031.html "Automated Intralogistics Material Handling Solutions Market Estimates The Market to Expand at 14% CAGR through 2031") to run attention-grabbing and impactful advertising campaigns. The company launched in 2017, and works today with a diverse range of clients across Europe, such as Heineken, BMW, American Express, Disney, Samsung and [Red Bull](https://www.financedigest.com/motor-racing-porsches-formula-one-plans-stall-as-red-bull-talks-collapse.html "Motor racing-Porsche’s Formula One plans stall as Red Bull talks collapse").

_Website:_ [_www.adnami.io_](https://www.adnami.io?utm_source=Digital_Voice&utm_medium=Press_Release&utm_campaign=Innofunder)

**About Thue Quist Thomasen and Aske Østergård:**

In 2009, Aske Østergård and Thue Quist Thomasen founded Decision Lab in partnership with Nordic consultancy Capacent, which later [changed its name](https://www.financedigest.com/quidditch-becomes-quadball-as-sports-bodies-change-name.html "Quidditch becomes quadball as sport’s bodies change name") to Epinion. Today, Decision Lab operates the largest online [research community in Southeast Asia from where they advise clients](https://www.financedigest.com/teads-partners-with-lumen-research-to-offer-attention-measurement-to-clients-globally.html "Teads partners with Lumen Research to offer attention measurement to clients globally") on a multitude of marketing decisions. In 2019, they started the [data and analytics](https://www.financedigest.com/doing-more-with-trade-data-the-value-of-deeper-analytical-insights.html "Doing More with Trade Data: The Value of Deeper Analytical Insights") group YouGov in Vietnam.

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