# Vietnamese are tired of boring ads, YouGov survey says
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-01-25
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Revolutionise Your Digital Ads with High-Impact Advertising
Meta Description: Discover how Adnami's high impact advertising formats can help brands stand out and drive results in the booming digital advertising market in Vietnam.
URL: https://financedigest.com/vietnamese-are-tired-of-boring-ads-yougov-survey-sayshtml

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**London, UK, 25th Jan, 2022:** YouGov, a leading data & analytics company from the UK, revealed a troubling fact about digital advertising in Vietnam in a recent survey: Consumers think online ads are a snoozefest!

YouGov Vietnam conducted a survey on consumers’ media behaviour in December 2021. The survey integrated the opinions of 2429 Vietnamese consumers from a nationally representative pool. The results are clear: Vietnamese [consumers are tired of online](https://www.financedigest.com/research-reveals-upsurge-of-interest-among-consumers-online-for-alternative-banking-providers.html "Research Reveals Upsurge Of Interest Among Consumers Online For Alternative Banking Providers") ads.

With a 21.5% year-over-year growth rate from 2020-2025 ( [digitalreport.vn](https://www.digitalreport.vn/)), digital advertising in Vietnam is a booming business. Advertisers are expected to spend up to $934 million on digital advertising in 2022 ( [Statista](https://www.statista.com/outlook/dmo/digital-advertising/vietnam)), which leads to the near ubiquity of advertising on online media. In fact, the YouGov [survey indicated that 96% of Vietnamese consumers](https://www.financedigest.com/83-percent-uk-consumers-unsure-fintech-according-wide-ranging-survey.html "83 percent of UK consumers unsure of fintech, according to wide-ranging survey") recalled having seen online ads in the past week.

That said, according to the survey, Vietnamese consumers aren’t a big [fan of digital](https://www.financedigest.com/alphabets-miss-fans-inflation-fears-across-digital-advertising.html "Alphabet’s miss fans inflation fears across digital advertising") ads. 43% of Vietnamese consumers find [online ads “annoying.” On the contrary, few consumers agreed that online advertising](https://www.financedigest.com/personification-the-new-frontier-of-online-advertising-2.html "Personification, the new frontier of online advertising") is interesting (25%) or creative (30%). What do these [figures mean for consumer](https://www.financedigest.com/new-figures-show-31-increase-in-loan-applications-as-economists-look-for-growth-in-consumer-confidence.html "New figures show 31% increase in loan applications, as economists look for growth in consumer confidence") actions? Close to half (47%) of [consumers said that they always skip or want to skip online](https://www.financedigest.com/nets-rolls-out-preventative-fraud-service-to-protect-online-consumers-across-the-nordics.html "Nets Rolls Out Preventative Fraud Service to Protect Online Consumers Across the Nordics") ads.

The popularity of [online advertising](https://www.financedigest.com/six-great-reasons-why-businesses-should-advertise-online.html "Six Great Reasons Why Businesses Should Advertise Online") can be a double edged sword. [Businesses may utilise paid ads to reach more consumers; yet, too much online advertising can drown out quality content](https://www.financedigest.com/citigroup-says-will-close-russian-consumer-commercial-business.html "Citigroup says will close Russian consumer, commercial business"). As such, online ads need to be exceptionally [creative to stand out from the crowd and capture the attention](https://www.financedigest.com/playground-xyz-shines-a-light-on-the-nuanced-interplay-between-context-creativity-and-attention-for-advertisers-in-new-study.html "Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study") of consumers.

The antidote to boring ads is high [impact advertising](https://www.financedigest.com/adnami-outlines-new-metrics-for-the-measurement-of-attention-in-high-impact-advertising.html "Adnami outlines new metrics for the measurement of attention in high impact advertising"), which refers to a diverse family of attention-grabbing online ads formats. High [impact ads may exist in different formats](https://www.financedigest.com/sap-boosts-brand-awareness-using-gumgums-high-impact-ad-formats-and-veritytm-gumgums-advanced-contextual-targeting-solution.html "SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution"), such as skins, top- and midscrolls, scrollable cubes, and more. These ad [formats are usually larger and more engaging than standard display](https://www.financedigest.com/eye-tracking-study-confirms-that-high-impact-formats-outperform-standard-display.html "Eye-tracking study confirms that high impact formats outperform standard display") ads and responsive on both PC and mobile. According to Lumen Research, high [impact ads typically deliver](https://www.financedigest.com/adnami-signs-agreements-with-schibsted-and-amedia-to-deliver-high-impact-ads-with-unparalleled-reach-across-the-nordics.html "Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics") 9x more user attention and 10x more CTR (click-through rate) compared to standard display ads under the same viewability.

![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/01/Picture1-1-590x332.jpg)

_An example of high impact video skin (desktop) by_ [_Adnami_](https://preview.adnami.io/skin?guid=741f9f17-6eae-4577-b98f-0ddcbb96359a)

“ _Advertisers_ _are often too focused on delivering ads as efficiently as possible, while forgetting about the creative aspect of digital advertising,_” Carl Söderblom, Vice President of Operations & [Business Development](https://www.financedigest.com/reasons-to-hire-a-web-developer-for-your-business-website.html "Reasons to Hire a Web Developer for Your Business Website") at Adnami, says, “\[…\] _this, in turns, results in low impact, ineffective ads, which defeat the purpose of efficiency in the first place. With high impact ads, advertisers can make the most out of efficiently run ads, by ensuring that these ads are [effective at driving](https://www.financedigest.com/the-effects-autonomous-driving-will-have-on-the-transportation-and-logistics-industry.html "The Effects Autonomous Driving Will Have on the Transportation and Logistics Industry") results as well._”

For the first time in Vietnam, brands and [agencies can now utilise high impact advertising solutions from Adnami](https://www.financedigest.com/adnami-appoints-sophie-spencer-as-uk-agency-sales-director.html "Adnami appoints Sophie Spencer as UK Agency Sales Director"), a digital advertising technology vendor recently launched in the country. Using Adnami’s high impact advertising formats, advertisers in Vietnam can provide engaging and impactful ad [experiences to their consumers](https://www.financedigest.com/experiences-new-currency-capturing-hearts-wallets-consumers.html "Experiences are the new currency for capturing the hearts (and wallets) of consumers") and stand out among competitors. Adnami’s advertising solutions can be accessed through popular demand-side platforms (such as, Display & Video 360) with certified inventory from Adtima and Admicro, Vietnam’s [leading ad networks](https://www.financedigest.com/fc-barcelona-legends-iniesta-puyol-and-de-la-pena-together-with-leading-technologists-announce-blockchain-powered-social-network-to-empower-sports-fans.html "FC Barcelona Legends Iniesta, Puyol, and de la Peña Together with Leading Technologists Announce Blockchain-Powered Social Network to Empower Sports Fans").

**For more information: dtb@adnami.io**

**Website: www.adnami.io**

**![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/01/Adnami-Logo-1-2-590x334.png)**

 **About** [**Adnami**](https://www.adnami.io/) **:**

[Adnami](https://www.adnami.io/)‘s high impact advertising platform delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high impact advertising, provides a scalable and [automated solution](https://www.financedigest.com/automated-intralogistics-material-handling-solutions-market-estimates-the-market-to-expand-at-14-cagr-through-2031.html "Automated Intralogistics Material Handling Solutions Market Estimates The Market to Expand at 14% CAGR through 2031") to run attention-grabbing and impactful advertising campaigns. The company launched in 2017, and works today with a diverse range of clients [across Europe](https://www.financedigest.com/air-pollution-surges-as-heatwave-sweeps-across-europe.html "Air pollution surges as heatwave sweeps across Europe"), such as Heineken, BMW, American Express, Disney, Samsung and Amazon.

**This is a Sponsored Feature.**


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