# Video firm focuses on global growth with funding boost from Mercia Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2017-11-29 Category: INVESTING Category URL: https://financedigest.com/category/investing Meta Title: Voxpopme secures seven-figure investment from Mercia Fund Meta Description: Leading video analytics platform Voxpopme receives significant investment to enhance its innovative technology and meet growing demand across North America, URL: https://financedigest.com/video-firm-focuses-on-global-growth-with-funding-boost-from-merciahtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd291117-10-1736843199135-compressed.jpg) [Voxpopme](http://link.email.dynect.net/link.php?DynEngagement=true&H=WAA0HYy4enWklLGLVOCoftvRiKxkwcx7028A%2BNZlWSzSEaUD3cyAX2C3tJ9GL4t96zf9PJDehsnzn26GpnmJVxUpeBWeX%2BDg22PLSSNyzjElbSszh7bTfA%3D%3D&G=0&R=http%3A%2F%2Fwww.voxpopme.com%2F&I=20171128083350.0000016c074a%40mail6-33-usnbn1&X=MHwxMDQ2NzU4OjVhMWQxZDRjNzJlOTFmN2VjMWJiZTVhMTs%3D&S=g-5nNVXhAv21Os71EBNxaLaLUNCIX9FesyIPRXjn_BY), a leading platform that provides innovative video analytics for brands such as Microsoft, Tesco, Verizon and Clorox has secured a seven-figure Series A investment over the next 12 months from [Mercia Fund Managers](http://link.email.dynect.net/link.php?DynEngagement=true&H=WAA0HYy4enWklLGLVOCoftvRiKxkwcx7028A%2BNZlWSzSEaUD3cyAX2C3tJ9GL4t96zf9PJDehsnzn26GpnmJVxUpeBWeX%2BDg22PLSSNyzjElbSszh7bTfA%3D%3D&G=0&R=http%3A%2F%2Fwww.merciatech.co.uk&I=20171128083350.0000016c074a%40mail6-33-usnbn1&X=MHwxMDQ2NzU4OjVhMWQxZDRjNzJlOTFmN2VjMWJiZTVhMTs%3D&S=qhyUODWrymOIayhdlC3hDQAuHeVNMi8tq_gjwEGCwTE) to support its global expansion. ![Dave Carruthers, CEO & founder of Voxpopme.](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd291117-9-300x300-1736843199018-compressed.jpg) Dave Carruthers, CEO & founder of Voxpopme. This investment will support its ambitious growth plans and will be used to enhance the company’s end-to-end video insight technology, ensuring it remains at the leading edge of video research innovation. [Voxpopme](https://www.financedigest.com/voxpopme-set-to-scale-with-1-5m-investment-from-mercia.html) currently employs 30 people, and its turnover has more than doubled year-on-year, since 2015. With offices in Birmingham, Salt Lake City and Sydney, the business intends to recruit 15 additional staff across North America, Europe and Asia-Pacific to meet the [growing demand](https://www.financedigest.com/wi-fi-semiconductor-chipset-market-gain-impetus-due-to-the-growing-demand-over-2015-2025.html "Wi-Fi Semiconductor Chipset Market Gain Impetus due to the Growing Demand over 2015-2025") for agile video insight. Founded in 2013 by CEO Dave Carruthers, the business has developed a video analytics platform which [enables companies](https://www.financedigest.com/game-company-roblox-enabled-girls-sexual-exploitation-lawsuit-claims.html "Game company Roblox enabled girl’s sexual exploitation, lawsuit claims") to gain a much deeper understanding of consumers’ attitudes and opinions. By bringing together both qualitative and quantitative data, Voxpopme removes the pain points typically associated with video insight – making video fast, easy and instant for [market researchers and customer experience](https://www.financedigest.com/cellulite-treatment-market-size-is-set-to-experience-revolutionary-growth-by-2026-transparency-market-research.html "Cellulite Treatment Market Size is Set to Experience Revolutionary Growth by 2026 | Transparency Market Research") professionals. ![Video firm focuses on global growth with funding boost from Mercia](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd291117-10-1736843199135-compressed.jpg) Video firm focuses on global growth with funding boost from [Mercia](https://www.financedigest.com/mercia-opens-new-office-in-leeds.html) **Dave Carruthers, CEO and founder of Voxpopme, said:**“We’re excited to receive the [backing of Mercia Fund](https://www.financedigest.com/norway-sovereign-fund-backs-teck-resources-in-battle-with-glencore.html "Norway sovereign fund backs Teck Resources in battle with Glencore") Managers. Its record of building valuable [businesses speaks](https://www.financedigest.com/best-small-business-loans-speaks-to-fundbox.html "Best Small Business Loans Speaks to Fundbox") for itself and confirms that the demand for agile video insight is increasing exponentially. Mercia’s ambition to grow businesses with global potential matches our plans to advance video research software so that any researcher, marketer or business owner can quickly capture, analyse and [share consumer-recorded video insight](https://www.financedigest.com/acetate-salt-market-size-trends-share-insights-report-2026.html "Acetate Salt Market Size, Trends, Share, Insights Report 2026"), anytime, anyplace.” **Julian Dennard, Investment Director at Mercia Fund Managers, said:“We’re delighted to add Voxpopme to our portfolio and look forward to playing an [active role in its next phase of growth](https://www.financedigest.com/the-plant-activators-market-to-witness-steadfast-growth.html "The Plant Activators Market To Witness Steadfast Growth"). The company has built an innovative, market-leading product that has positioned it as the dominant provider of video [insight software to professional global](https://www.financedigest.com/truck-mounted-concrete-mixer-market-size-top-key-players-latest-trends-regional-insights-and-global-industry-dynamics-by-2022.html "Truck Mounted Concrete Mixer Market Size, Top Key Players, Latest Trends, Regional Insights and Global Industry Dynamics By 2022") brands and agencies. Witnessing the increasing demand for video [technology in a market that is estimated by MarketsandMarkets to grow](https://www.financedigest.com/sulphur-recovery-technology-market-value-to-grow-by-almost-1-2-billion-during-2021-2031.html "Sulphur Recovery Technology Market Value to Grow by Almost .2 Billion During 2021-2031") to $40.8billion by 2022, shows its massive potential as a disruptor to the software sector.”** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---