# VeraViews Welcomes Hoopla Digital as a Demand Partner
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-01-26
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: VeraViews Partners with Hoopla Digital for Enhanced
Meta Description: VeraViews utilizes patented technology to eliminate invalid traffic, partnering with Hoopla Digital to deliver immersive brand experiences while ensuring
URL: https://financedigest.com/veraviews-welcomes-hoopla-digital-as-a-demand-partnerhtml

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_VeraViews responds to increasing demand as it continues to increase trust and value across the media ecosystem_

[VeraViews](https://veraviews.com/), the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, announced today that it had welcomed [Hoopla Digital](https://hoopladigital.co.uk/) as a demand partner, as it continues to expand its demand sources amid the addition of growing numbers of clients to its ad stack.

VeraViews’ new demand partner Hoopla Digital works with leading brands to engage audiences through innovative advertising and inspiring digital creative. The [established digital advertising platform specialises in branded](https://www.financedigest.com/2016-the-fight-back-of-the-established-brand.html "2016 – THE FIGHT BACK OF THE ESTABLISHED BRAND") solutions across online video, display and mobile; combining premium environments, exclusive content and innovative formats to deliver immersive brand experiences across devices.

David Murray, [Demand Director at VeraViews](https://www.financedigest.com/david-murray-joins-veraviews-as-demand-director.html "David Murray joins VeraViews as Demand Director") explains:

_“We are thrilled to announce the addition of Hoopla [Digital as demand partners — one of the leading Digital Advertising Platforms](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising") in the industry — as we continue to expand our demand sources with the addition of clients to the VeraViews ad stack. VeraViews helps [advertisers to ensure maximum campaign](https://www.financedigest.com/what-is-advertising-the-answer-to-that-question-will-change-your-advertising-campaigns.html "What is Advertising? The Answer to That Question Will Change Your Advertising Campaigns!") effectiveness, reduce waste, and deliver efficiency whilst eliminating fraud. Demand partners showing interest in VeraViews highlights the number and calibre of [publishers we are now welcoming](https://www.financedigest.com/adnami-welcomes-svenja-damzog-as-publisher-director-dach-to-lead-continued-expansion-in-the-region.html "Adnami welcomes Svenja Damzog as Publisher Director DACH to lead continued expansion in the region") to our advertising stack”_

VeraViews uses its patented Proof of View [technology to record ad campaign data and stores](https://www.financedigest.com/how-is-modern-technology-shaping-our-in-store-experience.html "How Is Modern Technology Shaping Our In Store Experience?") this data immutably and transparently on its own purpose-built open ledger. This means that advertisers pay only for valid engagement, with bots and fraudulent traffic discounted from the campaign, and publishers can reduce [payment times with instant](https://www.financedigest.com/5-ways-to-maximise-the-value-of-instant-payments.html "5 ways to maximise the value of instant payments") access to campaign data.

The news comes VeraViews [continues its commercial expansion](https://www.financedigest.com/adnami-appoints-burnett-and-bukholt-to-support-continued-expansion.html "Adnami appoints Burnett and Bukholt to support continued expansion") – having recently become a verified Amazon Ads Partner, been included on the IAB Global Vendor List, and hired a number of senior team members. Learn more about VeraViews at [www.veraviews.com](http://www.veraviews.com).

**About Hoopla Digital:**

[Digital advertising platform Hoopla Digital specialises in interactive branded](https://www.financedigest.com/3-top-digital-asset-threats-facing-your-brand-in-2017.html "3 top digital asset threats facing your brand in 2017") solutions across online video, display, WebAR and playables combining premium environments, exclusive content, and innovative formats to deliver immersive brand experiences across all devices.

Offering publishers best in class partnerships, Hoopla Digital also creates high-yield [advertising](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising") solutions aligned and complimentary to digital publications and its user experience. [www.hoopladigital.co.uk](http://www.hoopladigital.co.uk)

**About VeraViews** – VeraViews is an [open ledger advertising ecosystem](https://www.financedigest.com/what-does-2022-hold-for-open-banking-some-predictions-from-the-ecosystem.html "What does 2022 hold for open banking? Some predictions from the ecosystem") built around Verasity’s patented ‘Proof of View’ (PoV) fraud identification technology.  With transparent invalid traffic (IVT) tracking for publishers, and auditable campaign statistics for brands, VeraViews is the most powerful and auditable solution for [preventing ad fraud](https://www.financedigest.com/payroll-fraud-and-how-to-prevent-it.html "Payroll fraud and how to prevent it"). With VeraViews, ads are seen by real people, resulting in a higher campaign ROI% for advertisers and [faster payment](https://www.financedigest.com/how-to-bring-immediacy-back-to-the-supply-chain-with-faster-payments.html "How to Bring Immediacy Back to the Supply Chain With Faster Payments") times for publishers. Never lose money to ad fraud again. Now integrated with Brightcove. Learn more at [www.veraviews.com](http://www.veraviews.com).


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