# VeraViews Included on IAB Global Vendor List
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-07-21
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Verasity's VeraViews Ad Stack Joins IAB Global Vendor
Meta Description: Discover how Verasity's VeraViews ad stack, powered by patented Proof of View technology, offers transparent and tamperproof campaign data for publishers and brands in the online advertising industry.
URL: https://financedigest.com/veraviews-included-on-iab-global-vendor-listhtml

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**London, 21st July 2022 –** [Verasity, an adtech company](https://verasity.io/) that prevents invalid traffic across digital video advertising, announces today the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL).

[VeraViews](http://www.veraviews.com) is an ad stack and advertising ecosystem powered by distributed ledger technology (DLT) and built around Verasity’s patented ‘Proof of View’ (PoV) fraud identification module, that enables publishers to transparently monetize their video content. In an industry first, Verasity leverages the transparent and immutable nature of DLT to give all advertising stakeholders access to tamperproof campaign data.

The [IAB](https://www.iabuk.com/about-us) is a global advertising business organisation that develops industry standards, conducts research, and provides legal support for the online advertising industry. With over 1,200 members in the UK alone, the IAB champions a sustainable future for digital advertising.

The IAB GVL consists of [technology vendors that have signed their adtech solutions](https://www.financedigest.com/peppermint-technology-revamps-communications-with-via-voice-solution.html "PEPPERMINT TECHNOLOGY REVAMPS COMMUNICATIONS WITH VIA VOICE SOLUTION") onto the ‘Transparency and Consent Framework’ and been approved by the IAB. The GVL is maintained by the IAB’s experts and updated weekly.

R J Mark, Founder at Verasity, says:

_“Our inclusion on the IAB’s trusted [Global Vendor List is an enormous step](https://www.financedigest.com/international-investment-soars-as-albania-steps-into-global-spotlight.html "INTERNATIONAL INVESTMENT SOARS AS ALBANIA STEPS INTO GLOBAL SPOTLIGHT") forward for how we connect with enterprise clients and prove that we’re committed to increasing transparency and professional standards within the advertising industry. Together with our integration at the ad stack level with Brightcove, and our work with upcoming partners, putting Verasity on the IAB [Global](https://www.financedigest.com/anti-microbial-nanocoatings-market-global-industry-analysis-size-share-growth-trends-and-forecast-2025.html "Anti-Microbial Nanocoatings Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast 2025") Vendor List signals that we are ready and able to take our VeraViews ad stack to market.”_

The GVL is a carefully curated list of just 800 [technology providers](https://www.financedigest.com/is-your-technology-provider-holding-you-back.html "Is your technology provider holding you back?"), publishers, and brands; and also includes Amazon Ads, eBay, Experian, Google Advertising Products, Group M, Rakuten, Salesforce, Teads, and many more.

Now integrated with Brightcove, the VeraViews ad stack can be easily deployed to transparently identify and discard invalid traffic, reducing payment terms for publishers and maximising ROI on ad [campaigns for brands](https://www.financedigest.com/ringier-advertising-partners-with-brand-metrics-to-deliver-brand-uplift-measurement-on-leading-brand-campaigns.html "Ringier Advertising Partners With Brand Metrics To Deliver Brand Uplift Measurement On Leading Brand Campaigns"). Future advertising platforms and [video](https://www.financedigest.com/adverty-launches-industry-first-streaming-video-technology-for-in-play-ads-in-partnership-with-seenthis.html "Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis") player support for VeraViews are underway.

Brands and publishers interested in learning more about VeraView’s revolutionary approach to preventing and tracking invalid traffic in a transparent and sustainable way can request a product demo on [www.veraviews.com](http://www.veraviews.com).

**_About VeraViews –_ _VeraViews_ _is an ad stack and advertising ecosystem powered by [distributed ledger technology](https://www.financedigest.com/how-distributed-ledger-technologies-are-transforming-esg-reporting-for-financial-intermediaries.html "How Distributed Ledger Technologies are transforming ESG reporting for Financial Intermediaries") (DLT) and built around Verasity’s patented ‘Proof of View’ (PoV) fraud identification module, that enables publishers to transparently monetize their videos_. In an industry first, VeraViews [leverages the transparent and immutable nature of DLT to give all advertising stakeholders access to tamperproof campaign data](https://www.financedigest.com/how-payment-institutions-can-leverage-data-to-support-merchant-customers.html "How payment institutions can leverage data to support merchant customers"). Learn more at [_www.veraviews.com_](http://www.veraviews.com) _._**


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