# Verasity Joins the Brightcove Marketplace to Provide Customers With Proprietary Ad-Tech Technology Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2021-12-27 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Brightcove Partners with Verasity for Revolutionary Ad-Tech Meta Description: Discover how Verasity's ad tech powers Brightcove with blockchain technology, esports feeds, and revolutionary ad stack solutions. Learn more now. URL: https://financedigest.com/verasity-joins-the-brightcove-marketplace-to-provide-customers-with-proprietary-ad-tech-technologyhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/verasity-1736836536391-compressed.jpg) Blockchain ad-tech leader Verasity is pleased to announce its partnership with video for business platform, [Brightcove](http://www.brightcove.com) (Nasdaq: BCOV). With over 3,000 customers in over 70 countries worldwide, Brightcove delivers the world’s most reliable, scalable, and secure video technology solutions to media and enterprise organizations. Verasity’s proprietary ad tech technology — including Ad Stack (VeraViews), the Verasity Rewards System, and Verasity’s Proof of View (PoV) technology is now included in the Brightcove Marketplace, enabling Brightcove customers to leverage Verasity’s technology through an integration with the Brightcove Platform. Through the integration, Brightcove media and client brands can seamlessly take esports feeds from VeraEsports and broadcast them on their domains to their audience. In turn, Brightcove’s media [customers can take advantage of the Verasity Rewards System to obtain higher engagement](https://www.financedigest.com/chatbots-the-secret-weapon-to-customer-engagement.html "Chatbots: The secret weapon to customer engagement?") from their existing audiences and attract new viewers through blockchain-enabled viewership monetization. Finally, thanks to Verasity’s patented Proof of View technology, Brightcove can now offer an alternative ad stack to its broadcasters and media customers, VeraViews, which eliminates the [US$100 bn+ per annum in ad fraud](https://www.statista.com/statistics/677466/digital-ad-fraud-cost/). RJ Mark, Founder at Verasity, says: _“By entering the Brightcove Marketplace, we’re enabling the market-leading ad-tech tools that the Verasity [team have developed to be leveraged by Brightcove’s vast range](https://www.financedigest.com/patsnap-launches-playbooks-a-cloud-based-range-of-analysis-tools-to-provide-ip-insight-for-rd-teams.html "PatSnap launches Playbooks: A cloud-based range of analysis tools to provide IP insight for R&D teams") of customers worldwide. Not only is this a step-change in [blockchain ad-tech adoption utilizing Verasity’s Proof of View technology](https://www.financedigest.com/venom-foundation-and-hub71-partner-to-accelerate-growth-and-adoption-of-blockchain-technologies-from-abu-dhabi.html "Venom Foundation and Hub71 Partner to Accelerate Growth and Adoption of Blockchain Technologies from Abu Dhabi"), but it’s also a revolutionary moment for how everyday viewers are rewarded for their attention with Verasity’s Rewards System.”_ _Justin Barrett, SVP, Sales, EMEA at Brightcove, says, “We are [seeing tremendous growth in the eSports market around Europe](https://www.financedigest.com/heineken-sees-europe-resilience-offseting-asia-slowdown-risk.html "Heineken sees Europe resilience offseting Asia slowdown risk") and abroad. With the addition of Verasity to the Brightcove Marketplace, our [customers can utilize Verasity’s ad-tech stack directly through the Brightcove Platform](https://www.financedigest.com/5-ways-a-ccm-platform-can-help-improve-customer-engagement-in-insurance.html "5 Ways a CCM platform can help improve customer engagement in insurance"). Now, media organizations, fan brands, and more can seamlessly work with Verasity to deliver engaging, successful, and revenue-driving esports events.”_ Planned milestones for 2022 include the integration of additional Verasity modules into the Brightcove [Platform empowering](https://www.financedigest.com/aon-empowers-cat-modellers-to-run-any-model-on-its-enhanced-elements-10-platform.html "AON EMPOWERS CAT MODELLERS TO RUN ANY MODEL ON ITS ENHANCED ELEMENTS 10 PLATFORM") Brightcove’s existing and future customers to monetize their video content. **_About Brightcove_** _: Brightcove creates the world’s most reliable, scalable, and secure video [technology solutions to build a greater connection between companies](https://www.financedigest.com/5-top-tips-on-how-to-grow-a-technology-company.html "5 Top Tips on how to grow a technology company") and their audiences, no matter where they are or on which devices they consume content. In more than 70 countries, Brightcove’s intelligent video platform enables [businesses to sell](https://www.financedigest.com/reasons-why-you-should-hire-a-business-broker-to-sell-your-business.html "Reasons Why You Should Hire a Business Broker to Sell Your Business") to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two [Technology and Engineering Emmy® Awards for innovation](https://www.financedigest.com/latam-airlines-reduces-cost-per-user-by-83-thanks-to-innovative-ad-technology.html "LATAM Airlines reduces Cost Per User by 83% thanks to innovative ad technology"), uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Brightcove on_ [_Twitter_](https://twitter.com/Brightcove) _,_ _LinkedIn_ _, and_ [_Facebook_](https://www.facebook.com/Brightcove/) _. Visit_ [_www.brightcove.com._](http://www.brightcove.com.) _About Verasity:_ _Verasity.io_ _is a protocol and product layer blockchain [platform for esports and digital](https://www.financedigest.com/de-surinaamsche-bank-expands-relationship-with-fiserv-to-upgrade-core-banking-platform-and-add-new-digital-banking-capabilities.html "De Surinaamsche Bank Expands Relationship with Fiserv to Upgrade Core Banking Platform and Add New Digital Banking Capabilities") content_. Verasity is committed to [delivering a better user experience](https://www.financedigest.com/how-partnerships-fuel-fintech-innovation-and-help-banks-deliver-a-better-customer-experience.html "How Partnerships Fuel Fintech Innovation and Help Banks Deliver a Better Customer Experience") for all stakeholders within the digital content space. By offering transparency, security and trust with our patented Proof of View technology, we are working to eliminate [online ad fraud and NFT fraud—ultimately changing how digital advertising](https://www.financedigest.com/personification-the-new-frontier-of-online-advertising-2.html "Personification, the new frontier of online advertising") is done today. Within esports, Verasity promises to dominate the industry with VeraEsports, using superior blockchain [technology and the best gamified viewership experience](https://www.financedigest.com/how-is-modern-technology-shaping-our-in-store-experience.html "How Is Modern Technology Shaping Our In Store Experience?"). Follow Verasity on [_Twitter_](https://twitter.com/verasitytech) _,_ _LinkedIn_ _,_ [_Discord_](https://discord.gg/verasity) _, and_ [_Reddit_](https://www.reddit.com/r/verasity) _. Visit_ [_https://verasity.io_](https://verasity.io) _._ **This is a Sponsored Feature.** --- This blog is powered by Superblog. 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