# Using cloud-based communications to gain a competitive edge
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-07-26
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: Unlocking the Secrets to Successful Technology Partnerships
Meta Description: Discover how cloud-based technologies can future-proof your business and drive growth with insights from Babble CEO, Matt Parker.
URL: https://financedigest.com/using-cloud-based-communications-to-gain-a-competitive-edgehtml

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_By: **Matt Parker**, CEO of Babble unlocks the secrets to successful technology partnerships_

The fastest growing, most efficient and resilient businesses usually have one thing in common – they have all implemented cloud-based technologies. From start-ups to large-scale corporations, the benefits of cloud-based communications are undeniable and offer organisations a competitive edge against others. Here, Matt Parker, CEO of Babble, explains how businesses can utilise [cloud solutions for both futureproofing their ways](https://www.financedigest.com/green-cloud-one-way-your-company-can-commit-to-sustainability.html "Green Cloud: one way your company can commit to sustainability") of working and to grow more quickly.

**A new normal – adopting a hybrid model**

The past 12 months have made it abundantly clear that we’re on the cusp of a whole new way of working. The future of office life for many organisations will be a hybrid model, balancing [working from home](https://www.financedigest.com/savile-row-designer-on-working-from-home-winter-attire.html "Savile Row Designer on Working From Home Winter Attire") with office-based activities that can be completed more effectively through face-to-face interaction, for example for meetings and brainstorming. For those adopting a hybrid model, effective use of cloud technologies will be an [essential tool in the armoury – facilitating agile working](https://www.financedigest.com/working-with-banks-essential-tips-for-fintechstartups.html "Working with banks – essential tips for fintechstartups") and collaboration amongst employees, as well as opening up endless opportunities for a company’s workforce. The ability to get online to access files and emails at any time or place has never been more important, and those that don’t adapt will [pay the price](https://www.financedigest.com/shell-energy-to-pay-for-overcharging-price-cap-customers-ofgem.html "Shell Energy to pay for overcharging price cap customers -Ofgem") when it comes to productivity and business growth.

**Cloud** [reduces costs](https://www.financedigest.com/home-start-lincolnshire-implements-flexible-unified-communications-service-to-reduce-costs.html "HOME-START LINCOLNSHIRE IMPLEMENTS FLEXIBLE UNIFIED COMMUNICATIONS SERVICE TO REDUCE COSTS")

[Cloud-based solutions reduce operating costs](https://www.financedigest.com/how-much-does-cloud-based-financial-software-cost.html "How Much Does Cloud-based Financial Software Cost?") for businesses. Replacing the [need to purchase expensive hardware with simple and transparent pay-as-you-go subscription services](https://www.financedigest.com/the-financial-services-industry-needs-to-get-serious-about-cyber-security-in-the-covid-19-era.html "The financial services industry needs to get serious about cyber security in the Covid-19 era") means that companies can reinvest their profits more strategically. The return on investment alone should make business leaders seriously consider switching to a [cloud-based solution](https://www.financedigest.com/vias-cloud-based-solutions-ensure-painless-office-move-for-insurance-body.html "VIA’S CLOUD-BASED SOLUTIONS ENSURE PAINLESS OFFICE MOVE FOR INSURANCE BODY"). If a business is hoping to rapidly grow and evolve over the coming years, then they’ll need to keep abreast of [technological trends](https://www.financedigest.com/from-the-experts-5-payment-technology-trends-to-look-out-for-in-2016.html "FROM THE EXPERTS: 5 PAYMENT TECHNOLOGY TRENDS TO LOOK OUT FOR IN 2016") and advancements in order to thrive.

**[Prioritising customer service](https://www.financedigest.com/how-financial-services-leaders-can-prioritise-cybersecurity-investment.html "How financial services leaders can prioritise cybersecurity investment")**

Keeping customers happy in 2021 has never been more important, and those that [maintain high standards of customer](https://www.financedigest.com/how-to-maintain-customer-loyalty-and-trust-in-the-face-of-a-pandemic-and-digital-competition.html "How to maintain customer loyalty and trust in the face of a pandemic and digital competition") service will be ahead of the game. Transforming from a legacy contact centre to having all inbound and outbound customer [communications handled in one central cloud-based solution allows businesses to talk](https://www.financedigest.com/talk-to-me-the-changing-face-of-customer-communications.html "TALK TO ME :THE CHANGING FACE OF CUSTOMER COMMUNICATIONS") to more customers and have better, more meaningful, and ultimately profitable conversations. This is something we’ve seen first-hand with Yopa, a full-service estate agent, that we helped transform. The automated contact centre solution that we implemented syncs all call data, ensuring agents are connected with specific leads that are most likely to generate sales, before [moving on to dial the next lead](https://www.financedigest.com/move-over-pcl-greater-londons-suburbs-take-the-lead-this-summer.html "Move over PCL, Greater London’s suburbs take the lead this summer") with the best conversion potential. As a direct result, the company has seen a 75% increase in monthly [talk time, improving from 400 to 700 hours of productive talk time over the course of the year](https://www.financedigest.com/extraordinary-rollercoaster-good-friday-talks-remembered-25-years-on.html "‘Extraordinary rollercoaster’, Good Friday talks remembered 25 years on").

**Secure, flexible [solutions that help your business](https://www.financedigest.com/exact-launches-practice-management-solution-to-help-transform-accountants-into-trusted-business-advisors.html "Exact launches Practice Management solution to help transform accountants into trusted business advisors") thrive**

This year, [businesses must minimise operational challenges](https://www.financedigest.com/how-to-overcome-the-challenges-faced-by-women-in-business-4.html "How to overcome the challenges faced by women in business") through implementing solutions that offer complete flexibility. It doesn’t matter whether [you’re a start-up](https://www.financedigest.com/5-steps-hiring-top-talent-youre-just-start.html "5 steps to hiring top talent when you’re just a start-up ") or large enterprise, cloud solutions can be scaled up or down depending on the ever-changing demands of a business. Not only does this give business leaders a competitive edge, but it also minimises the risks related to operational maintenance issues while [saving on the costs of changing and purchasing](https://www.financedigest.com/6-tips-to-save-money-on-your-next-used-car-purchase.html "6 Tips to Save Money on Your Next Used Car Purchase") physical infrastructure.

**Playing it safe**

Arguably, what’s really [put the spotlight](https://www.financedigest.com/analysis-nickel-meltdown-puts-spotlight-on-lmes-search-powers.html "Analysis-Nickel meltdown puts spotlight on LME’s search powers") on cloud-based solutions this year is its disaster recovery capabilities. Storing [data in the cloud](https://www.financedigest.com/three-ways-the-data-cloud-can-keep-financial-services-competitive.html "Three Ways the Data Cloud Can Keep Financial Services Competitive") means that it is always available, regardless of what happens to your team’s equipment. No matter what the emergency, the fast and efficient data recovery [provided by cloud-solutions will ensure it’s business as usual for both staff and customers](https://www.financedigest.com/banks-can-provide-a-protective-shield-to-defend-customers-from-cyber-attack.html "Banks can provide a protective shield to defend customers from cyber attack") and there’s no downtime experienced.

If 2020 taught us anything, it’s that [businesses need to be ready](https://www.financedigest.com/making-tax-digital-businesses-still-not-ready-for-phase-2.html "Making Tax Digital: Businesses still not ready for Phase 2") for the unexpected, and cloud-based solutions have shown that they’re the most effective way of achieving this. It [doesn’t matter how big your company](https://www.financedigest.com/what-happens-if-a-company-doesnt-have-any-records-of-its-rd-activities.html "What happens if a company doesn’t have any records of its R&D activities?") is – security breaches can effect anyone. Authentication access control or data encryption are just some examples of how data can be protected in the cloud, but any businesses leader looking to cement a competitive [edge mustn’t let cybercrime set](https://www.financedigest.com/londons-ftse-100-edges-higher-set-for-fourth-weekly-gain.html "London’s FTSE 100 edges higher, set for fourth weekly gain") them back on their path to success.

The need for [businesses to be more resilient](https://www.financedigest.com/a-guide-to-building-business-resilience-in-the-financial-services-sector.html "A guide to building business resilience in the financial services sector") is more apparent now than ever before. Whilst the future’s unknown, [leaders need to ensure that they don’t](https://www.financedigest.com/what-most-leaders-do-but-great-leaders-dont.html "What Most Leaders Do, But Great Leaders Don’t") have their heads in the sand when it comes to reviewing their business operations and technology. In order to achieve long-term strategic goals, offer [protection and increase efficiency,  businesses must](https://www.financedigest.com/brexit-why-investors-must-now-think-global-to-maximise-and-protect-wealth.html "BREXIT: WHY INVESTORS MUST NOW ‘THINK GLOBAL’ TO MAXIMISE AND PROTECT WEALTH") make the switch to cloud-based solutions before they’re left behind.

**About Babble**

[https://babble.cloud/](https://babble.cloud/)

Babble is a leading [technology business](https://www.financedigest.com/how-an-advanced-manufacturing-technology-can-make-your-business-more-3-dimensional.html "How an advanced manufacturing technology can make your business more 3-dimensional") that is reimagining how we do work. Founded in 2001, the company works with over 3,000 organisations in a wide range of [sectors – including financial](https://www.financedigest.com/how-can-the-financial-sector-safely-use-the-iot.html "How can the financial sector safely use the IoT?"), health and education, travel and accommodation, and public services – by sourcing and deploying the very best cloud solutions to deliver increased efficiency, customer engagement and profitability, whilst protecting customer’s businesses.


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