# Unprecedented volatility adds new urgency and complexity to old risks
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-04-25
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Global Business Risks Evolving: Aon 2017 Survey Reveals Trends
Meta Description: Economics, demographics, and geopolitics, along with rapid technological advancements, are reshaping traditional risks for global companies. Cyber crime,
Tags: featured
Tag URLs: featured (https://financedigest.com/tag/featured)
URL: https://financedigest.com/unprecedented-volatility-adds-new-urgency-and-complexity-to-old-riskshtml

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Bi-annual survey finds economics, demographics and geopolitics as well as technology advancements creating new reality for companies around the world

-  Damage to reputation/brand is top concern for businesses, exacerbated by social media
-  Political risk/uncertainties re-entered top 10 risk list largely driven by persistent and escalating tumult around the world
-  Cyber crime is ranked number one risk to businesses in [North America](https://www.financedigest.com/north-america-to-emerge-as-largest-market-for-softball-equipment-through-2026.html "North America to Emerge as Largest Market for Softball Equipment Through 2026")
-  Disruptive technologies/innovation is predicted to be in [top 10 risk list](https://www.financedigest.com/sport-ronaldo-tops-forbes-highest-paid-athletes-list-in-2023-after-saudi-move.html "Sport-Ronaldo tops Forbes’ highest-paid athletes list in 2023 after Saudi move") by 2020
-  Risk preparedness is at its [lowest level since](https://www.financedigest.com/britains-cost-of-living-crisis-sends-sterling-to-lowest-since-mid-july.html "Britain’s cost of living crisis sends sterling to lowest since mid-July") the survey’s inception in 2007

Trends in economics, demographics and geopolitics along with rapid technology advancements are transforming traditional risks for global businesses, adding new urgency and complexity to old challenges, according to [Aon’s](http://www.aon.com/default.jsp) (NYSE:AON) 2017 Global Risk Management Survey.

Damage to reputation/brand remained the top ranked risk by businesses. While defective products, fraudulent business practices and corruption continue to be key threats to reputation, social [media has greatly amplified their impact](https://www.financedigest.com/inskin-media-makes-a-number-of-strategic-hires-as-it-furthers-its-mission-to-maximise-attention-and-impact-in-digital-campaigns.html "Inskin Media makes a number of strategic hires as it furthers its mission to maximise attention and impact in digital campaigns"), making companies more vulnerable. Additionally, risks that are traditionally uninsurable are becoming more volatile and difficult to prepare for and mitigate.

Dramatically [rising](https://www.financedigest.com/ryanair-passenger-numbers-rise-in-august-to-11-1-million.html "Ryanair passenger numbers rise in August to 11.1 million") in the ranks from number nine to number five this year, cyber crime has now joined a long roster of traditional causes that can trigger costly business interruptions. It is now the top concern among businesses in North America, as the frequency of cyber breaches are increasing and incident response plans have [become more complex due to regulation and mandatory](https://www.financedigest.com/how-web-3-0-literacy-will-become-mandatory-in-2022.html "How Web 3.0 literacy will become mandatory in 2022") disclosure obligations. This trend of disclosure obligations is also being observed internationally, for example with the EU General Data Protection Regulations going into effect in 2018. As a result, cyber concerns will continue to be significant for businesses.

Political risk/uncertainties, previously ranked at number 15, has now re-entered the top 10 risk list at number nine. At the same time, risk readiness declined from 39 percent in 2015 to the current 27 percent. Interestingly, developed nations that were traditionally associated with political stability are becoming new sources of volatility and uncertainty. This is a concern for businesses, especially those operating in [emerging markets](https://www.financedigest.com/surgical-masks-market-emerging-trends-and-will-generate-new-growth-opportunities-status-2030.html "Surgical Masks Market: Emerging Trends and Will Generate New Growth Opportunities Status 2030"). Additionally, according to Aon’s latest [2017 Risk Maps](http://www.aon.com/riskmaps), which covers Political Risk, Terrorism and Political Violence, trade protectionism is on the rise while terrorism and political violence ratings are the highest they have been since 2013.

We are living in a challenging new reality for companies of all [sizes around](https://www.financedigest.com/supercapacitor-market-size-to-worth-around-usd-5979-67-million-by-2026-tmr.html "Supercapacitor Market Size to Worth around USD 5,979.67 Million by 2026 – TMR") the world. There are many emerging influences that are [creating opportunity](https://www.financedigest.com/tire-materials-market-to-create-an-incremental-opportunity-of-us-99-99-bn-by-the-end-of-2028-fmi.html "Tire Materials Market to create an incremental opportunity of US$ 99.99 Bn by the end of 2028 – FMI"), but at the same time, creating risks that need to be managed,” said Rory Moloney, chief executive officer for Aon Global Risk Consulting. As the risk landscape for commerce evolves, businesses can no longer rely solely on traditional risk [mitigation](https://www.financedigest.com/mitigating-operational-risk-through-centralising-reconciliation.html "MITIGATING OPERATIONAL RISK THROUGH CENTRALISING RECONCILIATION") or risk transfer tactics. They must take a cross-functional approach to [risk management](https://www.financedigest.com/crypto-investors-step-up-risk-management-after-last-years-meltdowns.html "Crypto investors step up risk management after last year’s meltdowns") and explore different ways to cope with these new complexities.

Disruptive technologies/innovation is an emerging risk that participants ranked at number 20 this [year](https://www.financedigest.com/u-s-dollar-climbs-to-two-year-peak-as-risk-appetite-tumbles-yuan-drops.html "U.S. dollar climbs to two-year peak as risk appetite tumbles; yuan drops") but anticipate it to be in the top 10 list of risks by 2020. With the [recent introduction and adoption of new technologies](https://www.financedigest.com/recent-technological-advancements-to-propel-growth-of-the-2k-protective-coatings-market-in-foreseeable-future.html "Recent Technological Advancements to Propel Growth of the 2K Protective Coatings Market in Foreseeable Future"), such as drones, driverless cars and advanced robotics, businesses have an increased awareness of the impact of innovation. Respondents from several industries – not just the [technology sector](https://www.financedigest.com/why-trust-and-technology-are-the-perfect-partnership-to-rebuild-the-financial-sector.html "Why trust and technology are the perfect partnership to rebuild the financial sector") – realise the significance of potential disruptors from within their own industry as well as outside their industry.

**Noteworthy Findings**:

- Moderate global [economic growth](https://www.financedigest.com/oil-prices-hold-firm-amid-hopes-for-economic-growth.html "Oil prices hold firm amid hopes for economic growth") offered organizations reason for cautious optimism, which resulted in economic slowdown/slow recovery dropping to the number two slot in the top 10 risks list.
- Increasing competition moved up to number three this year. In many cases, [competition has become so fierce that it is increasingly challenging for executives to clearly identify in what industry](https://www.financedigest.com/industrial-catalytic-converters-market-competitive-growth-strategies-based-on-type-applications-end-user-and-region.html "Industrial Catalytic Converters Market Competitive Growth Strategies Based on Type, Applications, End User and Region") and with which companies they are competing.
- Property damage, which was ranked number 10 in 2015, has slipped to number 13. This could reflect changing priorities, as political risk/uncertainties has taken on a new urgency.
- Distribution or [supply chain](https://www.financedigest.com/encouraging-female-talent-and-entrepreneurship-in-the-supply-chain-industry.html "Encouraging female talent and entrepreneurship in the supply chain industry") failure has dropped to its lowest ranking since 2009, falling from number 14 to number 19.
- Business interruption is not considered a [top 10 risk by companies](https://www.financedigest.com/immunology-drug-market-growth-by-top-companies-trends-by-types-and-application-forecast-analysis-to-2030.html "Immunology Drug Market Growth by Top Companies, Trends by Types and Application, Forecast Analysis to 2030") in the Middle East/Africa, which have historically seen higher exposure to incidents that interrupt business operations.
- Failure to attract or retain talent could become more pronounced if immigration policies shift in North America and Europe where the tech industries have long been staffed with talented immigrants they attract from around the world.

Conducted in the fourth quarter of 2016, Aon’s 2017 Global Risk [Management Survey gathered input from 1,843 respondents at public and private companies around the world](https://www.financedigest.com/how-to-get-started-in-the-world-of-property-management.html "How to Get Started in the World of Property Management"), making it the largest response since the survey’s inception as well as one of the most comprehensive surveys of its kind. The full report can be accessed at [www.aon.com/2017GlobalRisk](http://aon.io/2oZI3GU).


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