# Unlocking fresh business investment opportunities beyond COVID
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-12-09
Category: INVESTING
Category URL: https://financedigest.com/category/investing
Meta Title: Investment Trends in a Post-Pandemic World
Meta Description: Discover why Michael Kodari predicts a surge in investment appetite post-COVID, driven by market volatility, easy trading platforms, and FOMO amongst younger
URL: https://financedigest.com/unlocking-fresh-business-investment-opportunities-beyond-covidhtml

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_Since the pandemic hit the world, the way we invest is rapidly changing.  Michael Kodari, Founder and CEO of Kodari Securities (KOSEC) takes a look at why we’re about to see a renewed and fresh appetite for increased investment._

There is no denying that COVID has had a profound impact on investment and financial markets globally. Periods of tumultuous change brought by this pandemic often generate [opportunities for astute investors](https://www.financedigest.com/the-vc-opportunity-breaking-down-barriers-for-private-investors.html "The VC opportunity: breaking down barriers for private investors ") who are able to ‘read the play‘.

A number of factors have contributed to a surge in investment appetite, including volatility in share markets around the world, and the proliferation of easy to use, innovative trading platforms. On top of this, there’s the fear of missing out (FOMO), which is spurring on a wave of fresh investor behaviour.

Interestingly, [investment appetite is rising amongst the younger generations as the pandemic is forcing them to rethink their long-term wealth strategy](https://www.financedigest.com/2018-it-security-predictions-methods-for-attacks-investment-areas-cybersecurity-strategies.html "2018 IT Security Predictions-Methods For Attacks, Investment Areas & Cybersecurity Strategies"). In fact, [recent data from Commonwealth Bank’s share trading platform](https://www.savings.com.au/savings-accounts/first-time-investors-surge-in-covid) CommSec revealed (83%) of first timers were made up of millennials, Gen Z and Gen X.

**A surge in innovation since the pandemic**

Moving into 2022, while COVID is still front of mind for many investors, there are some more interesting and immediate [investment implications as a result of the pandemic](https://www.financedigest.com/3-investing-lessons-you-can-learn-from-still-evolving-pandemic.html "3 Investing lessons you can learn from still-evolving pandemic").

The healthcare [industry has been forced to transform](https://www.financedigest.com/how-solvency-ii-transformed-itself-the-fund-industry-and-regulation.html "How Solvency II transformed itself, the fund industry and regulation") rapidly, and health innovation has gone from strength to strength since the [pandemic.](https://www.financedigest.com/card-spending-in-uk-falls-below-pre-covid-average-ons.html) Similarly, structural changes such as decarbonisation, ageing of the population and technology advancements like the internet and e-commerce, [continue to throw up investment](https://www.financedigest.com/ils-investment-returns-continue-to-outperform-according-to-aon-insurance-linked-securities-report.html "ILS investment returns continue to outperform, according to Aon insurance-linked securities report") opportunities. This makes healthcare, technology, aged care and the environment as the four major [investment opportunities that are currently out in the market](https://www.financedigest.com/compelling-tips-to-make-profitable-investments-in-the-stock-market.html "Compelling Tips to Make Profitable Investments in the Stock Market"), and appetite for investment is hotter than ever.

It’s important to note these sorts of structural changes occur less frequently than ‘cycles’. Cycles are often easier to anticipate. The market is plentiful with examples of discerning [investors who have reaped superior investment returns](https://www.financedigest.com/investor-appetite-for-italy-returns.html "Investor appetite for Italy returns") over lengthy periods, by being able to ‘read the cycle’ in various asset classes. Cycles include the housing cycle, the interest rate cycle, the [business cycle](https://www.financedigest.com/julius-baer-2022-profits-fall-as-it-hits-business-cycle-targets.html "Julius Baer 2022 profits fall as it hits business cycle targets") or the trade cycle.

**Healthcare revolution**

Organisations such as [Ramsay Health Care](https://www.ramsayhealth.com.au/), [Sonic Healthcare](https://www.sonichealthcare.com/) and [Nanasonics](https://www.nanosonics.com.au/) have fared differently under the [COVID](https://www.financedigest.com/two-million-britons-suffer-long-covid-symptoms-survey-shows.html) pandemic, although all are clear beneficiaries from the demographic trend of the ageing population.

Sonic grew its FY21 revenue by 28% on the back of 36 million COVID-19 tests in FY21, while Ramsay recorded a 28% reduction in EBIT for the September 2021 quarter, as isolation orders cut the demand for elective surgery and non-surgical services. Infection prevention company, Nanasonics, owns and develops cleaning and sterilisation technologies that are likely to be in demand in a post-COVID environment, especially within the health sector.

**Aged care**

Ageing of the population is another trend that can [create fresh business](https://www.financedigest.com/6-ways-how-to-create-great-tiktok-videos-for-your-business.html "6 Ways How to Create Great TikTok Videos For Your Business") opportunities and diminish others. Ramsay Health Care, Sonic Healthcare and Ingenia are beneficiaries of an older population as the [demand for health care and retirement living services increase](https://www.financedigest.com/investments-in-the-caribbean-increasing-due-to-cbi-demand.html "Investments in the Caribbean Increasing Due To CBI Demand").

**AI and the age of super-tech**

Technological advancements like [artificial intelligence](https://www.financedigest.com/artificial-intelligence-in-banking-robo-advisors-and-beyond.html "Artificial Intelligence in Banking – Robo Advisors and beyond") (AI) and digitisation are trends that can significantly enhance business process efficiency and productivity, resulting in higher profit outcomes. Super Retail Group and Telstra are able to hyper-personalise service and product offerings while automotive parts retailer Bapcor is able to use digital solutions and data analytics to [drive efficiencies](https://www.financedigest.com/iforces-route-genie-to-drive-efficient-carrier-management-for-freestylextreme.html "IFORCE’S ROUTE GENIE TO DRIVE EFFICIENT CARRIER MANAGEMENT FOR FREESTYLEXTREME") in procurement and supplier relationships.

The irreversible and growing trend toward [e-commerce and online shopping has fuelled the demand for logistics and associated warehousing to service the fulfilment needs](https://www.financedigest.com/5-reasons-why-e-commerce-sites-need-a-token-gateway.html "5 reasons why e-commerce sites need a token gateway") of consumers and merchants. Geoff Goodman, the Goodman Group CEO has stated that his Group cannot build logistics and warehousing infrastructure [quick enough to meet the demand](https://www.financedigest.com/eu-demands-quick-fix-from-u-s-of-green-subsidy-law.html "EU demands quick fix from U.S. of green subsidy law") for the Group’s specialist buildings and infrastructure.

WiseTech Global, the owner of an integrated [global software platform for international](https://www.financedigest.com/international-investment-soars-as-albania-steps-into-global-spotlight.html "INTERNATIONAL INVESTMENT SOARS AS ALBANIA STEPS INTO GLOBAL SPOTLIGHT") logistics service providers is experiencing record [demand](https://www.financedigest.com/platinum-set-for-biggest-deficit-in-a-decade-in-2024-says-johnson-matthey.html) from the Group’s 18,000 logistics customers.

**Environmental issues**

Structural [changes brought about by decarbonisation is a current focal point for clever investors](https://www.financedigest.com/bayer-hits-8-month-high-as-investors-welcome-ceo-change.html "Bayer hits 8-month high as investors welcome CEO change"). Boral and BlueScope Steel have each embarked on a decarbonisation strategy built around the recycling of demolition materials and steel. Steel, once produced, exists forever and so is infinitely recyclable.

Western Areas, a nickel-focused base metal explorer, is likely to benefit from the tightening [global demand for higher nickel content batteries](https://www.financedigest.com/volkswagen-to-invest-in-mines-in-bid-to-become-global-battery-supplier.html "Volkswagen to invest in mines in bid to become global battery supplier") for the Electrical Vehicle market.

**Investment tactics beyond ‘conventional wisdom’**

As major events and trends unfold, it’s the reaction from investors that determines the investment outcome. For example, pandemic conditions may require an investor to make an [investment decision that is considered](https://www.financedigest.com/norway-wealth-fund-to-consider-investing-in-unlisted-equities.html "Norway wealth fund to consider investing in unlisted equities") contrary to the ‘conventional wisdom’ prevailing at the time.

Experienced investors know ‘following the crowd’ doesn’t always make money. Smart, well-informed investors who understand the concept of ‘risk-adjusted returns‘, consistently achieve superior investment outcomes, compared to the ‘crowd’.

Looking at 2022, the investment horizon has numerous [businesses that have earnings and growth outlooks backed by emerging and sustained](https://www.financedigest.com/which-kpis-should-a-budding-business-focus-on-for-sustained-growth.html "Which KPIs should a budding business focus on for sustained growth?") trends, likely to support earnings and asset growth well into the future. If investors understand these sectors and [invest their money](https://www.financedigest.com/ethical-property-investment-can-your-money-do-more.html "Ethical property investment: Can your money do more? ") wisely, their 2022 could be a bonza of a year.

**About the Author:**

**Michael Kodari, CEO of KOSEC – Kodari Securities**

Michael Kodari is the Founder and CEO of Kodari Securities (KOSEC), a [leading provider of investment](https://www.financedigest.com/invest-in-infrastructure-to-escape-the-starvation-cycle-warns-leading-nonprofit-sector-strategist.html "Invest In Infrastructure To Escape The ‘Starvation Cycle’, Warns Leading Nonprofit Sector Strategist") services to a substantial and diversified client base, including corporations and ultra high net worth individuals. With over a decade of experience in [funds management](https://www.financedigest.com/plastic-antibody-developer-strengthens-board-following-further-investment-from-mercia-fund-management.html "“Plastic antibody” developer strengthens board following further investment from Mercia Fund Management") and stockbroking, Michael has worked with some of the world’s leading value investors and financial institutions. A philanthropist and a prominent expert in the stock market, CNBC Asia has referred to him as “the brightest [21st century](https://www.financedigest.com/taking-the-pain-out-of-payments-for-the-21st-century-worker.html "TAKING THE PAIN OUT OF PAYMENTS FOR THE 21ST CENTURY WORKER") entrepreneur in wealth management”.

**About KOSEC**

KOSEC – Kodari Securities is a leading provider of [investment services](https://www.financedigest.com/hermes-bolsters-sme-service-with-significant-investment.html "HERMES BOLSTERS SME SERVICE WITH SIGNIFICANT INVESTMENT") to a substantial and diversified client base, including corporations and ultra high net worth individuals. Established in 2010, KOSEC exists to empower and equip investors with the best [investment opportunities](https://www.financedigest.com/new-healthcare-market-review-reveals-elderly-personal-care-sector-creating-exciting-investment-opportunities-and-defying-brexit.html "New Healthcare Market Review reveals elderly personal care sector creating exciting investment opportunities and defying Brexit"), knowledge, tools and resources, as well as providing the highest level of product/service offering to help them make better and more informed investment decisions.

Find out more at https://www.kosec.com.au/

**_This is a contributed content._**


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