# UK supermarket Asda freezes prices of 500 products
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-06-13
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Asda Freezes Prices of 500 Products Until August
Meta Description: Asda, UK's third largest supermarket, has locked in prices of 500 products until August. Shop essential items like cereals, pasta, and more!
URL: https://financedigest.com/uk-supermarket-asda-freezes-prices-of-500-productshtml

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# UK supermarket Asda freezes prices of 500 products

LONDON (Reuters) -Asda, Britain’s third largest supermarket group, has frozen the prices of over 500 products until the end of August, it said on Tuesday, adding to signs that a surge in food inflation is set to abate and even reverse in the coming months.

The retailer, which trails market leader Tesco and No. 2 Sainsbury’s, said the price lock included both branded and own brand products.

Examples included cupboard essentials such as cereals, pasta and tea, as well as salads, burgers and ice cream.

Asda is owned by brothers Zuber and Mohsin Issa and [private equity](https://www.financedigest.com/mcdermott-further-expands-its-private-equity-practice-in-chicago.html "McDermott Further Expands its Private Equity Practice in Chicago") group TDR Capital.

British [consumers have been squeezed for more than a year by stubbornly high inflation which has outstripped pay](https://www.financedigest.com/danish-consumers-can-now-pay-with-dankort-on-their-mobile.html "Danish consumers can now pay with Dankort on their mobile") growth.

Overall UK [consumer price](https://www.financedigest.com/tesco-reported-to-competition-watchdog-by-consumer-group-over-pricing-concerns.html "Tesco reported to competition watchdog by consumer group over pricing concerns") inflation ran at 8.7% in April, the most recent official data showed, while food and drink inflation was 19.1%, just below a 46-year high.

Grocery inflation eased slightly to 17.2% in May, industry data showed.

Food retailers have said they expect [prices to rise](https://www.financedigest.com/doncaster-delights-investors-with-cultural-appeal-and-solid-property-price-rises.html "Doncaster delights investors with cultural appeal and solid property price rises") in 2023 overall but with the rate of inflation declining through the year.

They have recently reduced the [prices of some items which have seen the biggest rises](https://www.financedigest.com/sugar-group-tereos-reports-leap-in-core-profit-as-prices-rise.html "Sugar group Tereos reports leap in core profit as prices rise"), such as milk, butter, bread, pasta and vegetable oil.

On Monday, upmarket grocer [Waitrose reduced the price of more than 200 products](https://www.financedigest.com/british-supermarket-waitrose-cuts-prices-on-200-products.html "British supermarket Waitrose cuts prices on 200 products").

(Reporting by James Davey; editing by Sarah Young)


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