# UK gold investment startup, Minted, partners with LUX Rewards Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2021-07-08 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Gain Exclusive Gold Rewards with Minted and LUX Rewards Meta Description: Discover Minted and LUX Rewards partnership, where you can easily convert your spend into physical gold. Join now to access exclusive benefits! URL: https://financedigest.com/uk-gold-investment-startup-minted-partners-with-lux-rewardshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/gold-and-platinum-ingotszjcg8id-1-1736838208371-compressed.jpg) Minted, a UK-based gold investment platform, has teamed up with [LUX Rewards](https://www.luxrewards.co.uk/our-rewards), a premium rewards scheme for restaurants and retailers. The partnership comes after the fintech startup launched its gold-as-a-service API, allowing businesses to easily embed gold transactions into existing apps. LUX Rewards is a points-based rewards scheme for affluent consumers and corporate professionals. The app is powered by the latest in card-linking technology; customers can link their payment cards and automatically receive points whenever they make transactions at featured merchants. LUX’s premium rewards scheme now allows [customers to convert up to 10% of their spend](https://www.financedigest.com/inspiring-spending-how-to-incentivise-customers-to-shop.html "Inspiring Spending – How to incentivise customers to shop") into physical gold using Minted’s new platform. Founded in 2018, with the [aim of making gold investments more accessible to everyone, Minted allows the everyday investor to buy](https://www.financedigest.com/varo-energy-buys-80-of-dutch-biogas-firm-aims-to-double-capacity-by-2026.html "Varo Energy buys 80% of Dutch biogas firm; aims to double capacity by 2026") and sell gold, from as little as £30 per month. Unlike other gold-buying platforms, customers own physical 24-carat gold bullion and as such their [investments have intrinsic value](https://www.financedigest.com/procurementin-european-private-equity-investment-adding-value-to-the-boardroom.html "Procurement in European private equity investment – adding value to the boardroom.") and are less exposed to fluctuations in the price of gold or global currency movements. [Investors can either buy gold in units](https://www.financedigest.com/uks-competition-watchdog-to-examine-edf-buying-ges-nuclear-turbine-unit.html "UK’s competition watchdog to examine EDF buying GE’s nuclear turbine unit") ranging from 10g to 1kg or choose from a range of monthly savings plans. [The gold bullion purchased is fully-insured and can be stored in a secure London](https://www.financedigest.com/gold-london-real-estate-and-the-theresa-may-effect.html "GOLD, LONDON REAL ESTATE AND THE THERESA MAY EFFECT") vault. **Becky Hutchinson, managing director at** **Minted** **, said:** “It’s a real privilege to work with a like-minded company and expand our service offering. We’re changing [the way people think about gold and our partnership with LUX opens a door for even more budding investors](https://www.financedigest.com/5-ways-that-start-ups-can-attract-investors.html "5 Ways That Start-Ups Can Attract Investors") to access precious metals. Gold certainly can be for everyone and [the benefits it offers over more traditional investment vehicles](https://www.financedigest.com/a-two-way-street-chinese-investment-in-the-uk-will-benefit-both-economies.html "A TWO WAY STREET: CHINESE INVESTMENT IN THE UK WILL BENEFIT BOTH ECONOMIES"), particularly at a time of low-interest rates and significant stock market volatility, are significant. “Previously, the fees attached to buying gold were a barrier; but Minted is now opening up the market with the [support of business](https://www.financedigest.com/uks-sunak-to-halve-support-that-helps-businesses-pay-fuel-bills-the-times.html "UK’s Sunak to halve support that helps businesses pay fuel bills -The Times") partners who share our vision.” **James Courtney, founder of** [**LUX Rewards**](https://www.luxrewards.co.uk/our-rewards) **, said:** “Our partnership with Minted couldn’t come at a better time – the hospitality industry is waking up post-pandemic and the future looks bright. With gold shooting up 25% in price during 2020, people now have another way to [build up their portfolio](https://www.financedigest.com/building-a-portfolio-for-retirement.html "Building A Portfolio For Retirement") of precious metals. “We’ve found a way for restaurants to [drive higher](https://www.financedigest.com/maserati-aims-at-driving-margins-higher-before-any-spin-off-talk.html "Maserati aims at driving margins higher before any spin-off talk") spending customers to their restaurants without devaluing their brand by offering a discount and diners to reap the benefits. By providing an [opportunity to invest](https://www.financedigest.com/private-equity-firms-hungry-for-investment-opportunities-but-business-owners-must-be-cautious-2.html "Private equity firms hungry for investment opportunities, but business owners must be cautious") reward points in gold, LUX is creating possibilities for mainstream savers; this is the ultimate reward for those seeking a luxury lifestyle in the UK.” Minted is actively integrating its gold buying platform into other apps and is poised to [announce upcoming partnerships](https://www.financedigest.com/adverty-and-yazle-announce-exclusive-in-game-ad-partnership-in-mena-region.html "Adverty and Yazle announce exclusive in-game ad partnership in MENA region") across a variety of sectors, from challenger banks to pension providers. [Minted’s platform is live](https://www.financedigest.com/pelican-beta-api-interoperable-hub-platform-goes-live.html "Pelican beta API Interoperable Hub platform goes live") in the UK. Visit [www.theminted.com](http://www.theminted.com/) for more info. Alternatively, visit LUX Rewards [http://www.luxrewards.co.uk/download](http://www.luxrewards.co.uk/download) for details on participating bars and restaurants. Membership normally [costs £200 but Minted customers will gain](https://www.financedigest.com/sdl-helps-lifeplus-engage-with-customers-across-50-countries-and-gain-control-of-translation-costs-and-processes.html "SDL Helps Lifeplus Engage with Customers across 50 Countries and Gain Control of Translation Costs and Processes") free access. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---