UAE’s World’s Safest Country Ranking Creates ‘Safety Premium’ in Real Estate Market, Reports NOVVI Properties
DUBAI, UAE – July 25, 2025 – As the United Arab Emirates is named the world’s safest country in mid-2025, Dubai-based real estate leader NOVVI Properties reports that this top-tier security status has become a primary driver of the nation's booming property market. The designation, supported by a leading score of 85.2 in the Numbeo Safety Index and the world’s lowest crime index score of 14.8, is creating a tangible "safety premium" that is attracting a wave of global investors and residents who prioritize security alongside financial returns. This influx is fueling record-breaking transactions and bolstering investor confidence across all seven emirates.
The UAE’s reputation for safety and stability is directly translating into a robust and resilient real estate sector. This is evidenced by the more than 125,000 property transactions recorded in Dubai in the first half of 2025 alone, valued at over Dh431 billion—a 25% increase year-on-year. The market also welcomed more than 59,000 new investors during this period, a clear signal of sustained global and local interest. According to NOVVI Properties, this surge is intrinsically linked to the nation's secure environment, which provides a foundation of trust for long-term capital investment.
"We are witnessing a fundamental shift in investor priorities. Safety is no longer a secondary benefit; it is a primary asset class," said Jason Farr, Sales Director at NOVVI Properties. "Global investors and high-net-worth individuals are actively seeking safe havens for both their families and their capital. The UAE’s consistent high ranking in global safety indices, combined with its low-crime environment, provides an unparalleled level of assurance. This makes real estate here one of the most attractive and secure investments worldwide, promising not just returns but also long-term value preservation and peace of mind."
This investor confidence is further bolstered by a strong, transparent, and mature regulatory framework overseen by entities like the Dubai Land Department (DLD) and the Real Estate Regulatory Authority (RERA). These bodies enforce clear guidelines that protect all parties involved in a transaction. A cornerstone of this protection is the mandatory use of escrow accounts for off-plan projects, a system regulated under Dubai Law No. 8 of 2007. This ensures that investor funds are securely held and only released to developers upon meeting verified construction milestones, significantly minimizing risk and fostering a climate of profound trust in the market.
The impact of this safety premium extends across all segments of the market. While luxury properties continue to attract significant international attention, the sense of security is also encouraging a growing number of families and professionals to set down long-term roots. This is driving strong demand for villas and apartments in established and emerging suburban communities as more residents transition from renting to owning.
"The feeling of security is a powerful catalyst for the entire residential market," notes Brian Flanagan, Head of Leasing at NOVVI Properties. "Clients are not just buying a property; they are investing in a lifestyle defined by peace of mind. This confidence is expanding the market's geographic footprint, with significant growth now seen not just in Dubai and Abu Dhabi, but across all seven emirates. We are seeing emerging hotspots in places like Sharjah, which is attracting buyers with its focus on eco-living and full expat ownership zones, and Ras Al Khaimah, which is poised for major growth thanks to its unique blend of tourism and affordable luxury."
As the UAE continues to build on its reputation for safety, stability, and economic diversification, NOVVI Properties forecasts that the real estate market will maintain its strong upward trajectory. Supported by ambitious long-term government initiatives such as the Dubai 2040 Urban Master Plan, the sector is well-positioned to cement its status as a premier global destination for secure and profitable property investment.
About NOVVI Properties
NOVVI Properties was founded to transform Dubai's real estate market by prioritizing trust, integrity, and client relationships. In a market often focused on transactions, NOVVI offers a 360-degree suite of services, providing unmatched transparency, innovative marketing, and an unwavering commitment to every client. Believing that real estate is a journey, not just a transaction, NOVVI is dedicated to forging lasting relationships to guide clients toward spaces that embody their dreams and goals. Whether they are first-time buyers, seasoned investors, or businesses seeking the perfect commercial location, NOVVI provides a seamless and fulfilling experience. For us, a home is more than walls and a roof; it's where memories are built, and we are here to make finding that space as remarkable as the life you'll live within it.
Resources:
https://www.numbeo.com/crime/rankings_by_country.jsp
https://gulfnews.com/business/property/dubai-property-deals-hit-dh431-billion-in-h1-2025-1.500204662
Media Contact:
Marketing Department NOVVI Properties
T: +971524265791
