# tmwi appointed by ZUPA following a competitive pitch Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2021-11-15 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: tmwi appointed by ZUPA to drive awareness in B2B trading Meta Description: Learn how tmwi's integrated media strategies are helping ZUPA, a cloud-based business trading platform, stand out in a crowded marketplace. Find out more! URL: https://financedigest.com/tmwi-appointed-by-zupa-following-a-competitive-pitchhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/image-for-tmwi-zupa-1736837326701-compressed.jpg) _![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/tmwi-logo-1736837326688-compressed.png)_ _The integrated media agency will initially focus on social and search as it helps the B2B business trading platform to drive awareness in a competitive market_ **London, UK, November 16th 8am 2021:** Integrated media agency, [tmwi](https://www.tmwi.co.uk/), part of the Oxidise group, has been appointed by cloud-based business trading platform, ZUPA, to drive awareness following a competitive pitch. Initially, work will be focused on the education, care and contract catering sectors. ZUPA Platform is a microservices, cloud-based, technology backbone which provides a business trading platform to a variety of sectors, encompassing eProcurement and enabling digital transformation. It enables users to [modernise business processes](https://www.financedigest.com/5-reasons-why-modernising-is-the-most-important-ongoing-process-for-any-business.html "5 Reasons Why Modernising Is The Most Important Ongoing Process For Any Business") while its SaaS subscription model involves no upfront capital outlay. It has evolved out of Caternet but it is an entirely new brand with wide applications and so tmwi will help it to [build](https://www.financedigest.com/how-sonic-branding-can-build-trust-and-confidence.html "How sonic branding can build trust and confidence") brand awareness and recognition, to create cut-through, in a complex and crowded marketplace. Initially, the focus will be on [Paid Search (PPC), Organic Search (SEO) and paid and organic](https://www.financedigest.com/organic-vs-paid-promotion-why-the-perfect-mix-eludes-you.html "Organic VS Paid Promotion: Why the perfect mix eludes you") social – with the aim of boosting reach, brand recall and recognition and creating differentiation, while showcasing the brand as a thought leader. Ollie Brand, ZUPA’s [Chief Operating Officer](https://www.financedigest.com/impact-com-appoints-new-chief-people-officer-to-lead-people-growth-and-excellence.html "impact.com Appoints New Chief People Officer to Lead People Growth and Excellence"), comments: “We were impressed with tmwi’s vision. The team immediately understood the [importance of a truly integrated strategy which would highlight the ways in which our platform can help businesses](https://www.financedigest.com/the-importance-of-property-care-looking-after-your-business.html "The Importance of Property Care: Looking After Your Business") to grow. _“With clear, helpful and confident messaging [across a variety of digital](https://www.financedigest.com/alphabets-miss-fans-inflation-fears-across-digital-advertising.html "Alphabet’s miss fans inflation fears across digital advertising") media, we are excited for the launch this year and what lies in store for 2022. At ZUPA, we focus on the organisational culture and goals, with [technology acting as the enabler to improve..](https://www.financedigest.com/improving-company-culture-through-technology.html "Improving Company Culture Through Technology"). tmwi was the perfect fit.”_ James Leonard, Director of Digital Activation from tmwi, adds: “Digital [transformation](https://www.financedigest.com/managing-the-cost-of-digital-transformation-with-saas-optimisation.html "Managing the Cost of Digital Transformation with SaaS Optimisation") is a subject we are passionate about. It can appear quite daunting, as [people think](https://www.financedigest.com/55-of-people-who-regularly-play-sport-dont-think-being-verbally-abusive-to-another-player-makes-them-a-bad-sport.html "55% OF PEOPLE WHO REGULARLY PLAY SPORT DON’T THINK BEING VERBALLY ABUSIVE TO ANOTHER PLAYER MAKES THEM A BAD SPORT") that it will be very costly but ZUPA is on a mission to prove that’s not necessarily the case. We can’t wait to showcase this confident, forward-thinking brand [across a variety of digital](https://www.financedigest.com/digital-transformation-across-the-banking-industry.html "Digital transformation across the banking industry") channels this year and beyond.” **About** [**tmwi**](https://www.tmwi.co.uk/) [tmwi](https://www.tmwi.co.uk/) is an award-winning marketing agency that specialises in the application of bespoke data, creative and technology services to drive long-term business success. Activating brand data, tmwi’s agile team [builds and executes scalable marketing plans](https://www.financedigest.com/best-guide-to-build-a-personal-financial-plan.html "Best Guide to Build a Personal Financial Plan") that deliver impactful results in a fast-moving, fragmented digital landscape. Using our best in class technology, data modelling and [machine learning](https://www.financedigest.com/make-time-to-reshape-the-finance-function-with-automation-and-machine-learning.html "Make time to reshape the finance function with automation and machine learning"), we drive our clients to be more accurate when finding new customers, more relevant when they speak to them and to learn more from every interaction to maximise performance. Our team of experts, engineers and data scientists are based in Stratford-upon-Avon, with offices [across the UK and Europe](https://www.financedigest.com/air-pollution-surges-as-heatwave-sweeps-across-europe.html "Air pollution surges as heatwave sweeps across Europe"), tmwi works with growing SMEs, global corporations and agencies, incorporating everything from FMCG and finance to automotive and travel. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---