# tmwi appointed by ZEISS Vision Care to drive integrated paid social campaigns
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-01-13
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: National Precision Optics Campaigns by tmwi for ZEISS
Meta Description: Discover how tmwi will drive national and always on campaigns for ZEISS Vision Care, enhancing brand awareness and recognition in 2022.
URL: https://financedigest.com/tmwi-appointed-by-zeiss-vision-care-to-drive-integrated-paid-social-campaignshtml

![undefined](https://www.financedigest.com/wp-content/uploads/2022/01/zeiss-tmwi-1.jpg)

_![](https://www.financedigest.com/wp-content/uploads/2022/01/tmwi-Logo-2.png)_

_![](https://www.financedigest.com/wp-content/uploads/2022/01/ZEISS-tmwi-logo.png)_
_The digital agency will deliver national and always on campaigns for the manufacturer of precision optics as part of an integrated brand strategy_

**London, UK, January 13th 2022:** Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer of precision optics, ZEISS Vision Care to develop a sophisticated paid social strategy which will drive national campaigns throughout the year.

Audience and content alignment forms a key aspect of the strategy, enhancing reach, brand awareness and recognition. With in-house and cross-agency teams working together, tmwi will oversee the integration of paid [social within the brand’s overall marketing and media strategy](https://www.financedigest.com/why-no-event-should-be-planned-without-a-social-media-strategy.html "Why No Event Should Be Planned Without a Social Media Strategy").

James Leonard, Director of Digital Activation at tmwi explains: _“We will drive national and always on campaigns via paid [social in order to support a fully integrated media](https://www.financedigest.com/10-tips-to-help-with-your-social-media-customer-care.html "10 TIPS TO HELP WITH YOUR SOCIAL MEDIA CUSTOMER CARE") activation strategy. Working closely with ZEISS Vision Care, the team is looking forward to creating key, memorable moments throughout campaigns; tapping into themes including eye health, adaptive vision care, and also ZEISS’ 175-year journey, [following its recent brand](https://www.financedigest.com/10-million-to-be-whipped-into-ice-cream-brand-four-winters-following-acquisition.html " Million To Be Whipped Into Ice Cream Brand Four Winters Following Acquisition ") anniversary._

_“We are delighted to work with this [leading brand which has technical expertise and innovation](https://www.financedigest.com/france-fintech-smart-card-innovators-still-leading-way.html "France & Fintech: are the smart card innovators still leading the way?") at its very heart. This is a great fit; we can’t wait to see what we can achieve together.”_

Lindsay Filmer, [Head of Marketing](https://www.financedigest.com/hsbc-appoints-new-markets-head-amid-wider-investment-bank-reshuffle.html "HSBC appoints new markets head amid wider investment bank reshuffle") & Professional Services at ZEISS Vision Care, adds: _“We were impressed with tmwi’s integrated approach and understanding of our brand vision. We will be working together to [develop paid social strategies which drive growth and brand](https://www.financedigest.com/brand-metrics-continues-on-steep-growth-trajectory-with-appointment-of-vp-business-development-in-the-us.html "Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US") equity, unlocking opportunity and delivering impactful, integrated campaigns which communicate our brand mission across a number of channels.”_

**This is a Sponsored Feature**


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