# Time Saving Hacks for PPC Advertising Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2017-12-12 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Time-Saving Tips for PPC Advertising: Keyword Grouper Tools Meta Description: Discover ways to save time in paid search with keyword grouping tools like Wordstream and AuthorityLabs, and efficient management using Google AdWords Editor. URL: https://financedigest.com/time-saving-hacks-for-ppc-advertisinghtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd121217-1-2-1736843165915-compressed.jpg) **In this article,** [**Adzooma**](https://www.adzooma.com/) **, the online advertising platform for small business, offer tips and look at some tactics you can use to save time in paid search.** Managing pay per click advertising involves a lot of repetitive tasks that can leave you with little time to focus on the more important aspects of your job. The following time saving tools and tactics can help you whizz through the painstaking tasks that are eating away at your time. **Keyword Grouper Tools** Grouping your keywords is an essential part of making sure your PPC campaigns are well optimised to give you the results you’re after. For example, if you [sell bath products](https://www.financedigest.com/itv-shares-jump-on-reports-it-could-sell-stake-in-production-arm.html "ITV shares jump on reports it could sell stake in production arm"), you might want to group words like hand cream, hand lotion and moisturiser together and create another niche group for words like shower gel, bath cream and body wash. [Segmenting your keywords into such AdGroups will help you write highly targeted ads that lead](https://www.financedigest.com/chondroitin-market-overview-analysis-by-top-players-product-segments-market-size-and-leading-key-players-2022-2029.html "Chondroitin Market Overview & Analysis by Top Players, Product Segments, Market Size and Leading Key Players 2022- 2029") to relevant landing pages. This will help [improve your quality](https://www.financedigest.com/av-power-conditioners-market-will-gain-traction-over-2026-owing-to-improvements-in-audio-and-video-quality.html "AV Power Conditioners Market Will Gain Traction Over 2026 Owing To Improvements In Audio And Video Quality") score and lower your cost per click. Another added benefit is that it can help when you’re looking for content ideas. So, using keyword groupings is a no brainer but it can also be an incredibly time consuming if you do it manually using a spreadsheet. Instead, you are better off using keyword grouper tools like those from [Wordstream](http://www.wordstream.com/keyword-grouper) and [AuthorityLabs](https://authoritylabs.com/free-tools/keyword-grouper/). They are both free and can save you hours, or even days, by doing the task for you in a few minutes. Using such tools can help you prioritise [spending your budget on the keywords that are driving](https://www.financedigest.com/spending-drive-knocks-spotify-shares-after-q1-beat.html "Spending drive knocks Spotify shares after Q1 beat") the most traffic, or converting best. **Google’s AdWords Editor** Managing multiple campaigns and ad [groups is particularly repetitive if you’re dealing with large accounts](https://www.financedigest.com/lebanese-bank-closes-over-30-british-held-accounts-after-uk-ruling-depositors-group.html "Lebanese bank closes over 30 British-held accounts after UK ruling-depositors’ group"), which is why Google AdWords Editor is a godsend for PPC specialists. This free bulk editing tool can be used to make several changes to a particular account or campaign at once. It can also make a particular change to several accounts or campaigns at the same time. You can even use it when you’re offline. For example, you can use it if you’re setting up a new campaign where you only need to change one word like “running shoes” to “ training shoes”. You can use the copy and paste functionality to duplicate the campaign then simply find, replace and amend the word you want to change. This way you won’t have to manually recreate all your other parameters like your location or bid adjustment. [Importing and exporting](https://www.financedigest.com/china-nov-export-growth-slows-but-imports-accelerate.html "China Nov export growth slows but imports accelerate") is also much easier. You can use the tool to export an entire Adwords account, or just the sections you need, into a single spreadsheet. This makes tasks like [sharing and reporting](https://www.financedigest.com/shares-in-uk-chain-sainsburys-jump-11-on-report-of-buyout-interest.html "Shares in UK chain Sainsbury’s jump 11% on report of buyout interest") results a lot simpler. Or, you could export an account into Bing Ads and keep many of the same [settings like bids and format](https://www.financedigest.com/sodium-formate-market-set-to-surge-significantly-during-2019-2027.html "Sodium Formate Market Set to Surge Significantly During 2019-2027 "). Unfortunately, others like location targeting may not be copied across, so be sure to check the information you have. You can also import spreadsheets into the AdWords Editor. **Negative Keyword Generator Tools** Maintaining a list of negative keywords is a fundamental part of ensuring you attract quality traffic that will get conversions. Negative keywords can help refine [targeting and reduce](https://www.financedigest.com/frances-dassault-systemes-shares-slump-on-reduced-licence-target.html "France’s Dassault Systemes shares slump on reduced licence target") the poor-quality traffic aiming at your site. They are particularly useful to use in conjunction with phrase and broad match types. Negative keyword lists are a crucial component when controlling budgets. For example, if you sell expensive antique furniture you [don’t want to attract clicks from people](https://www.financedigest.com/people-dont-like-to-be-told-no-when-it-comes-to-finance.html "People don’t like to be told no when it comes to finance") who are looking for cheap furniture. But new searches [emerge all the time and trawling through an entire keyword report](https://www.financedigest.com/n-korea-reports-first-covid-outbreak-orders-lockdown-in-gravest-emergency.html "N.Korea reports first COVID outbreak, orders lockdown in “gravest emergency”") to find them is painstaking. You might even be tempted to focus on something else and hope for the best. That’s a risk you don’t have to take because software like [Karooya](http://www.karooya.com/features-and-benefits) can do the job for you. It will analyse your reports and [identify terms that are wasting](https://www.financedigest.com/paid-search-advertising-how-to-identify-wasted-spending.html "Paid search advertising: how to identify wasted spending") your budget. Tools like [Ubersuggest](https://ubersuggest.io/) and [Spyfu](https://www.spyfu.com/?c=1&g=9&a=5&gclid=EAIaIQobChMIpsLQ48ep1QIVS7ftCh2A9gWCEAAYASAAEgJi9fD_BwE) can also be used to give you ideas for terms to add to your negative keyword list. The main tool you must include is the search query report in AdWords. **Conclusion** Every savvy PPC specialist should be using such tools to help free up [time to focus](https://www.financedigest.com/why-manufacturers-mustnt-lose-their-green-focus-in-troubled-times.html "WHY MANUFACTURERS MUSTN’T LOSE THEIR GREEN FOCUS IN TROUBLED TIMES") on optimisation. If you find yourself spending hours on a repetitive task, it’s [worth doing some research](https://www.financedigest.com/industrial-hearables-market-worth-us-991-5-mn-by-2026-comprehensive-research-report-by-fmi.html "Industrial Hearables Market worth US$ 991.5 Mn by 2026- Comprehensive Research Report by FMI") to find out if there’ a better way. You’ll [probably find there is some technology](https://www.financedigest.com/women-in-technology-that-you-should-know-but-probably-dont.html "Women In Technology That You Should Know (But Probably Don’t)") that can make your life easier. At [Adzooma](https://www.adzooma.com/), we’ve created unique intelligent “Insights” technology, where our platform will analyse your adverts’ performance and offer suggested improvements to reduce wasted advertising spend and give you the best chance of reaching your customers. Finally, it’s worth noting that all tools that help with [automation must have a level of human control](https://www.financedigest.com/the-automation-control-system-market-to-see-through-the-probable-sea-change-through-digitization.html "The Automation Control System Market to see through the probable sea change through digitization") to ensure nothing goes wrong. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---