# The Us Womens Lingerie And Mens Underwear Market To Be Driven By The Non-Stoical Approach
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-11-15
Category: Research Reports
Category URL: https://financedigest.com/category/research-reports
Meta Title: Men's Underwear and Women's Lingerie Market
Meta Description: Discover the growing market for men's underwear and women's lingerie in the U.S., with sales revenue expected to rise due to various factors. Request
URL: https://financedigest.com/the-us-womens-lingerie-and-mens-underwear-market-to-be-driven-by-the-non-stoical-approachhtml

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Sales revenue from men’s underwear and women’s lingerie items is expected to grow in the U.S. over the next couple of years owing to factors such as higher importance to personal hygiene, increasing [disposable income](https://www.financedigest.com/four-fifths-of-uk-households-saw-disposable-income-fall-in-august-says-asda.html "Four fifths of UK households saw disposable income fall in August, says Asda"), evolving lifestyle, improved standard of living, and changing preferences of consumers. Most manufacturers are opting to outsource production in order [gain economies](https://www.financedigest.com/stocks-dollar-gain-on-resilient-u-s-economy.html "Stocks, dollar gain on resilient U.S. economy") of scale, moreover, labour cost and cost of raw materials are relatively higher in the U.S. as compared to [developing countries](https://www.financedigest.com/what-its-like-for-women-entrepreneurs-in-developing-countries.html "What it’s Like for Women Entrepreneurs in Developing Countries").  Hence, low-cost bulk production enabling leading [brands to sell underwear at competitive](https://www.financedigest.com/how-music-sound-can-help-financial-brands-differentiate-in-a-competitive-world.html "How Music & Sound Can Help Financial Brands Differentiate in a Competitive World") prices.

A study conducted by Persistence Market Research (PMR) reveals that the men’s [underwear and the women’s lingerie market](https://www.financedigest.com/the-underwear-market-to-witness-calculated-innovation.html "The Underwear Market To Witness Calculated Innovation") in the U.S. is [expected to ride on CAGR of 5.5% and 5.7% in terms of value](https://www.financedigest.com/oral-thin-film-market-is-expected-to-elevate-to-a-value-of-us-6-6-bn-by-the-end-of-2030.html "Oral Thin Film Market is Expected to Elevate to a Value of US$ 6.6 Bn by the End of 2030") between 2016 and 2024. In addition, propagation of modern retail formats such as pharmacy stores, [discount stores and supermarkets is leading](https://www.financedigest.com/owner-of-leading-discount-dining-clubs-tastecard-and-gourmet-society-appoints-new-chairperson.html "Owner of leading discount dining clubs tastecard and Gourmet Society appoints new Chairperson    ") towards higher product visibility.

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**Key Segment Highlights**

- In 2015, the boxer brief segment accounted for over 30% share, reaching a [market valuation of US$ 975.8 Million and is likely to expand at a CAGR](https://www.financedigest.com/bag-in-tube-market-estimated-to-expand-at-a-robust-cagr-by-2029.html "Bag-in-Tube Market Estimated to Expand at a Robust CAGR By 2029") of 6.1% during the assessment period. In the women’s Lingerie section, brassieres are [expected to be the fastest growing](https://www.financedigest.com/the-immunooncology-market-is-expected-to-grow-on-a-persistent-note-in-the-future.html "The Immunooncology Market is expected to grow on a persistent note in the future") segment over 2024.
- On the basis of Size, [demand for XXXL size is expected to gain](https://www.financedigest.com/oil-prices-slip-on-cloudy-demand-outlook-but-poised-for-weekly-gain.html "Oil prices slip on cloudy demand outlook, but poised for weekly gain") maximum traction under men’s underwear section. This is primarily attributed to [growing prevalence](https://www.financedigest.com/title-europe-direct-to-consumer-laboratory-testing-market-to-exhibit-26-cagr-by-2031-increasing-geriatric-population-and-growing-prevalence-of-infectious-diseases.html "Europe Direct-to-Consumer Laboratory Testing Market to Exhibit 26% CAGR by 2031; Increasing Geriatric Population and Growing Prevalence of Infectious Diseases") of obesity in the U.S.
- Growing popularity of boxer shorts amongst people ageing between 26 and 35 years is expected to represent a [higher demand](https://www.financedigest.com/opec-seen-sticking-to-policy-despite-higher-oil-demand.html "OPEC+ seen sticking to policy despite higher oil demand") for boxers under men’s underwear section as compared to other age groups. The 26-35 years age-group segment is expected to account for a healthy [revenue contribution to the market](https://www.financedigest.com/sodium-cyanide-market-to-reap-excessive-revenues-by-2027.html "Sodium Cyanide Market to Reap Excessive Revenues by 2027 ").
- The mid-price segment commanded for nearly 42% value share of the market both for [men’s underwear and women’s](https://www.financedigest.com/bloom-uk-launches-fourth-annual-co-mentoring-scheme-the-exchange-for-senior-and-c-suite-men-and-women.html "Bloom UK launches fourth annual co-mentoring scheme, The Exchange, for senior and C-suite men and women") lingerie items. The premium-price segment under men’s underwear section market is expected to witness a [CAGR of 6.9%](https://www.financedigest.com/the-automotive-parts-aftermarket-to-have-innovation-based-clout-in-its-armor-at-a-cagr-of-6-9-from-2021-to-2031.html "The Automotive Parts Aftermarket to have innovation-based clout in its armor at a CAGR of 6.9% from 2021 to 2031") during the forecast period owing to the growing trends of single brand underwear retailing and growing preference of men for sports fits underwear.
- On the basis of distribution channels, the mass merchant segment under men’s underwear section accounted for nearly 67.4% share in terms of revenue in 2015 and is expected to [expand at a CAGR of 4.9% during the forecast period](https://www.financedigest.com/aircraft-tube-and-duct-assemblies-market-is-projected-to-expand-at-a-cagr-of-4-during-the-forecast-period-of-2019-2029.html "Aircraft Tube and Duct Assemblies Market is projected to expand at a CAGR of 4% during the forecast period of 2019-2029"). The segment is expected to [maintain its leading position](https://www.financedigest.com/how-a-british-tech-brand-can-maintain-category-leading-position-and-continued-growth-by-investing-in-the-uk-people-and-infrastructure.html "How a British tech brand can maintain category leading position and continued growth by investing in the UK people and infrastructure"), capturing around 60% share over 2024.
- The online store segment of men’s underwear and women’s lingerie [market is projected](https://www.financedigest.com/warewashing-professional-equipment-market-is-projected-to-reach-us-6-94-bn-by-2027.html "Warewashing Professional Equipment Market is Projected to Reach US$ 6.94 Bn by 2027") to command for nearly 19% share by 2024, reflecting a robust CAGR over the assessment period. In addition, online stores are [anticipated to emerge as the second largest distribution channel segment by the end of forecast period](https://www.financedigest.com/dysphagia-diet-thickening-agents-market-is-anticipated-to-expand-at-a-healthy-cagr-of-5-2-during-the-forecast-period-2019-2029.html "Dysphagia Diet Thickening Agents Market Is Anticipated To Expand At A Healthy CAGR Of 5.2% During The Forecast Period 2019–2029").

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**Competitive Dashboard**

In 2014, The U.S. men’s underwear market was majorly controlled by [top](https://www.financedigest.com/pad-printing-machine-market-to-top-us-1-8-bn-driven-by-increasing-application-of-multicolor-machines-fmi.html "Pad Printing Machine Market to Top US$ 1.8 Bn Driven by Increasing Application of Multicolor Machines: FMI") 5 players in the organized market accounting for a staggering 85% share. Key stakeholder in the [US men’s underwear and women’s lingerie market](http://www.persistencemarketresearch.com/market-research/us-womens-lingerie-and-mens-underwear-market.asp) includes Jockey International, American Eagle Outfitters Inc. Victoria’s Secret, Fruit of the Loom, Commando LLC, Hanes brand Inc., Ralph Lauren Corporation, Calvin Klein, Hanky Panky, Cass and Company and Philips Van Heusen Corporation.

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