# The top 5 mistakes business owners will make coming out of the pandemic Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2021-04-28 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Top 5 Business Mistakes Post-Pandemic Planning Meta Description: Simon Ellson, award-winning business coach, warns against common pitfalls as we navigate post-pandemic planning. Learn how to succeed in a changing world. URL: https://financedigest.com/the-top-5-mistakes-business-owners-will-make-coming-out-of-the-pandemichtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/mistakes-business-1736838406180-compressed.jpg) _By **Simon Ellson,** award-winning business coach_ After a turbulent year for business owners around the globe, it’s safe to say that most of us are looking forward to seeing how the easing of restrictions will bring back a sense of life as we knew it previous to the pandemic. But here is where Simon Ellson, award-winning business coach at ActionCOACH in West Hertfordshire, predicts business owners may stumble if they get lost in the euphoria of a potential return to normality. Here Simon reminds [business owners of the top](https://www.financedigest.com/top-5-ways-businesses-can-save-on-energy-costs-in-q4.html "Top 5 Ways Businesses Can Save on Energy Costs in Q4") 5 mistakes they are likely to make as we edge closer to a new normal. He believes it is paramount for business owners to consider these in order to succeed after a difficult year. 01. **Not [knowing what the business needs](https://www.financedigest.com/setting-up-a-business-in-the-uk-heres-what-you-need-to-know.html "Setting up a business in the UK? Here’s what you need to know.") to look like when it’s finished** – this is the chance for a new look at the business and its destination. After a crisis, it is always good to reset yourself and your ambitions. Whilst most people could tell you what their dream house looks like, they cannot do the same for their business. Starting with the end in mind is a fabulous [way to get more from yourself and your business](https://www.financedigest.com/3-ways-to-go-about-testing-your-business-ux-design.html "3 Ways to Go About Testing Your Business’ UX Design"). I call this P3 or post-pandemic planning. 02. **No [plan or map to navigate the business](https://www.financedigest.com/copa90-owner-bigballs-media-lands-stellar-global-business-leaders-to-drive-ambitious-expansion-plans.html "Copa90 owner Bigballs Media lands stellar global business leaders to drive ambitious expansion plans") to the destination**– when you have your vision of what the finish line looks like, how will you get there? If a realistic end point is in five [year’s time](https://www.financedigest.com/why-the-new-year-is-the-best-time-to-start-your-dream-tech-business.html "Why the New Year is the best time to start your dream tech business"), what would you like to achieve by the end of this next 12 months or by year three? Then think about what steps you can put in place to [reach each of these smaller milestones](https://www.financedigest.com/aon-assists-freddie-mac-to-reach-5bn-risk-transfer-milestone-for-u-s-mortgage-credit-business.html "AON ASSISTS FREDDIE MAC TO REACH BN RISK TRANSFER MILESTONE FOR U.S. MORTGAGE CREDIT BUSINESS"). Make sure all of this is written down and not just in your head. **3\. Doing everything yourself because you want it done properly, or faster** – take the time to share your new destination with your team as doing everything yourself simply isn’t sustainable. Whilst it’s possible that the pandemic has caused you to reduce or to re-evaluate your team so you have had to take on more of the day-to-day tasks yourself, you will eventually need to [build your team back](https://www.financedigest.com/reckon-one-builds-momentum-with-strong-backing-from-accountants-joining-the-cloud-advisor-programme.html "Reckon One builds momentum with strong backing from accountants joining the Cloud Advisor Programme") up. If these tasks aren’t your area of expertise, then I would always advocate finding someone else who can do that job better than you. Think about hiring a local [virtual assistant if you don’t](https://www.financedigest.com/dont-let-the-promises-of-virtual-desktop-security-cloud-your-judgement.html "Don’t let the promises of virtual desktop security cloud your judgement") want to commit to full-time staff yet. ![Simon Ellson](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/actioncoach2-13-e1619597245934-1736838406242-compressed.jpg) Simon Ellson **Never enough time to do everything so you** [work harder for more hours](https://www.financedigest.com/madrid-street-sweepers-death-prompts-curbs-on-heatwave-working-hours.html "Madrid street-sweeper’s death prompts curbs on heatwave working hours") – wellbeing had been one of the most used words during the pandemic. In the midst of people worrying about their jobs and the health of their loved ones, many business owners have been set with additional [challenges of ensuring the safety of their employees](https://www.financedigest.com/how-to-deal-with-challenging-employees.html "How to Deal With Challenging Employees?"), a continuity of service for customers and, in many cases, the complexities of forced closure. [Business owners](https://www.financedigest.com/5-reasons-why-you-need-to-step-into-your-ceo-role-as-a-small-business-owner.html "5 Reasons why you need to step into your CEO role as a small business owner") will be tempted to work longer hours to get back on track and fulfil post-pandemic obligations for staff and customer safety and wellbeing. Here’s the crux of it – if you as the [business owner don’t](https://www.financedigest.com/pitiless-machines-will-kill-your-business-if-you-dont-respond-now-warns-servion.html "‘Pitiless machines’ will kill your business if you don’t respond now, warns Servion") look after your own wellbeing, who will look after your business when you burnout? 09. **Little or no lead generation so sales are low and revenue and profit poor** [– you may be worried about spending money on marketing having just gone through a lean time](https://www.financedigest.com/the-pensions-deficit-abyss-the-time-to-review-your-situation-is-now.html "The pensions deficit abyss – the time to review your situation is now") but now is the time to invest in recovery. One of the [common mistakes](https://www.financedigest.com/5-common-mistakes-around-accounts-payable-automation.html "5 Common Mistakes Around Accounts Payable Automation") I see is the desire to cut marketing when things get tough. This is an instinctive reaction; however, I recommend to double down, evaluate what you have been doing to [drive leads and sales](https://www.financedigest.com/apples-weak-iphone-sales-drive-first-profit-miss-since-2016.html "Apple’s weak iPhone sales drive first profit miss since 2016"). Is it suitable in a post-pandemic world? If so, keep doing it, if not, stop, check your strategy and then do what works for you. Times and expectations have changed and your customers and prospective customers may have changed too. Remember [business is just numbers](https://www.financedigest.com/apple-hostshigh-tech-start-ups-from-worlds-number-one-university-business-incubator.html "Apple hostshigh-tech start-ups from world’s number one university business incubator"), leads generated multiplied by those converted equals revenue – less leads, less revenue! Simon has teamed up with Lincolnshire-based business coach John McHale to bring three world-class speakers to an exclusive event for business owners to take their companies from good to great – [Limitless Live](https://limitlesslive.uk/). “Focusing on [business development is extremely important](https://www.financedigest.com/four-reasons-whycloud-based-inventory-management-is-important-for-your-ecommerce-business.html "Four reasons whycloud-based inventory management is important for your ecommerce business") as we emerge from pandemic restrictions. Setting aside time to focus on your own development will always have positive effects, not just on you as the [business owner](https://www.financedigest.com/ladbrokes-owner-entain-buys-sports-media-business-365scores.html "Ladbrokes owner Entain buys sports media business 365scores") but on your team too. Surrounding yourself with likeminded, motivational people is an incredible way to get yourself to the next step and see results. Immersive events such as Limitless are a great way to do this.” Simon will use his expertise to coach and mentor just eight selected businesses during Limitless Live – those truly committed to substantial growth in the next 12 months. Limitless Live, the exclusive [business growth academy event](https://www.financedigest.com/how-to-bring-business-and-charities-together-through-events.html "How To Bring Business And Charities Together Through Events"), will take place between the 21st-23rd June at the breath-taking Rushton Hall in Northamptonshire. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---