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Driven by growing popularity across the globe and steady adoption by the F&B industry, global tahini market volumes are estimated to surpass 314 thousand tonnes in 2016, up from nearly 305 thousand tonnes in 2015. According to the latest report published by Persistence Market Research titled “Global Market Study on Tahini: Paste and Spreads Product Type Segment Projected to Remain the Largest Segment During the Forecast Period,” global volumes are projected to reach 423,854 tonnes in 2025.

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Growing popularity of authentic Middle Eastern food flavors is expected to escalate the demand for tahini-based products, such as hummus and tahini spread. The surging significance of social media marketing will play a pivotal role in the promotion of tahini and derived products. Emerging tahini applications in hummus, butter and spreads, halva, salads, bakery products, toppings, and traditional Middle Eastern recipes such as Baba Ghanoush will also influence the market favorably.

By product type, tahini paste and spreads will witness the highest demand

  • Paste and spreads segment will account for over 55% share in terms of revenues by 2025
  • Desserts and sweets segment, aggravated by growing popularity of halva, will maintain a market share of over 25% during the assessed period
  • Sustained consumption of tahini dips and sauces will fuel the sauces and dips sub-segment, capturing over 18% market value share

By distribution channel, major tahini sales will be directed through exports

  • Conventional retail will lose its market share over 2015-2025; from over 37% market share in 2015, this sub-segment will settle at around 34% in 2025
  • Modern trade is expected to witness decent growth, accounting for a revenue share of over 29% by 2025 end
  • Exports will, however, exhibit the fastest growth in terms of a distribution channel. With over 20% share of the revenues, this sub-segment is anticipated to reach US$ 465.9 Mn with a promising CAGR of 6.1%

Considering product size, the tahini market is projected to gain the highest traction in the 50-150 gm size sub-segment