# The power of AI and Voice in Next Gen Telematics
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2020-11-25
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: Revolutionising Insurance with Next Generation Telematics
Meta Description: Discover how ThingCo is transforming the insurance industry through the power of telematics, AI, and data processing. Learn how technology is changing the way
URL: https://financedigest.com/the-power-of-ai-and-voice-in-next-gen-telematicshtml

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_By **Mike Brockman,** CEO, ThingCo_

Insurance is going through a big transformation as insurtech businesses such as ThingCo exploit the speed of today’s technology and data processing power to create new ways to connect and engage with customers and mitigate risk. Technology can have a massive influence on how risk is managed, how insurance pricing is calculated, how customers are supported and how much data is generated that can help every part of the insurance process.

There are already many great examples of how data and technology is [changing insurance](https://www.financedigest.com/insurers-must-reimagine-traditional-risk-models-to-adapt-to-climate-change.html "Insurers Must Reimagine Traditional Risk Models to Adapt to Climate Change ") from a grudge purchase to something people actually value and want.  Thousands of young [lives have been saved](https://www.financedigest.com/how-to-save-money-as-a-student-during-the-cost-of-living-crisis.html "How to Save Money as a Student During the Cost of Living Crisis") from the trauma of a road accident thanks to telematics insurance, in healthcare AI is helping early diagnosis and in the home, connected devices are offering security and peace of mind when the property is vacant – lockdown periods excluding!

As an insurance provider, if you mitigate risk, you save your customers from the stress and trauma of an accident and claim, you lower your costs, [improve profitably](https://www.financedigest.com/efg-international-says-profitability-improved-in-first-nine-months.html "EFG International says profitability improved in first nine months") and can become more competitive in your pricing.  This simple concept led to the development of telematics insurance more than a decade ago and now through AI, Voice, machine learning, the Cloud we are bringing to [market next generation](https://www.financedigest.com/demand-for-healthy-food-products-is-pushing-sales-growth-of-next-generation-stevia-market.html "Demand For Healthy Food Products Is Pushing Sales Growth Of Next Generation Stevia Market") telematics.

At the heart of this revolution in insurance is [data processing power](https://www.financedigest.com/power-to-the-people-how-consumers-are-calling-the-shots-when-it-comes-to-data-privacy.html "Power to the people: how consumers are calling the shots when it comes to data privacy").  [Data is useless in this new world](https://www.financedigest.com/the-role-of-intuition-in-an-increasingly-data-driven-world.html "The Role of Intuition in an Increasingly Data-Driven World") if you can’t act on it in real-time.  At ThingCo we needed huge data processing power at low cost to support a telematics service driven by highly accurate, second by second, [driving data](https://www.financedigest.com/how-alternative-data-drives-e-commerce-success.html "How Alternative Data Drives E-commerce Success") and crash detection. We needed a [solution that would allow us to upscale on demand](https://www.financedigest.com/demand-for-temperature-controlled-pharma-packaging-solutions-to-reach-over-us-9-bn-by-2030-fmi-projects-a-decline-till-q2-2020-amid-covid-19-pandemic.html "Demand for Temperature Controlled Pharma Packaging Solutions to Reach over US$ 9 Bn by 2030; FMI Projects a Decline till Q2 2020 Amid COVID-19 Pandemic") as our telematics devices rolled out to hundreds, then thousands and in time, millions of drivers, in the UK, Europe, Africa and Asia.

So we designed a completely serverless solution using [Amazon Web Services](https://www.financedigest.com/amazon-introduces-seller-storage-service-to-tackle-supply-chain-woes.html "Amazon introduces seller storage service to tackle supply chain woes") IoT to efficiently process thousands of data points a second in real-time. It is one of the first [examples of the power](https://www.financedigest.com/lights-off-heat-down-central-europe-governments-save-power-to-set-example.html "Lights off, heat down: central Europe governments save power to set example") of Amazon Web Services, in insurance and ThingCo has been used as a case study for this highly flexible Cloud based solution.

![Mike Brockman](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/mike-brockman-450x675-1736838701780-compressed.jpg)

Mike Brockman

We also knew we needed to make our telematics [device something consumers would actually want and value](https://www.financedigest.com/aesthetic-laser-and-energy-devices-market-value-to-hit-us-4483-7-mn-by-2026-at-cagr-of-9-7-says-tmr.html "Aesthetic Laser and Energy Devices Market Value to Hit US$ 4,483.7 Mn by 2026, at CAGR of 9.7% | Say’s TMR") in its own right.  It is there in their car to look after them first and foremost.  That meant it needed to look smart, (think [Apple products](https://www.financedigest.com/apple-plans-to-cut-iphone-14-production-lag-between-china-india-bloomberg.html "Apple plans to cut iPhone 14 production lag between China, India – Bloomberg") smart) and act smart in every respect.   So we designed a [solar powered](https://www.financedigest.com/german-home-solar-power-firm-sees-bright-future-as-demand-soars.html "German home solar power firm sees bright future as demand soars") telematics device branded Theo that’s small and discreet, sticks to the windscreen of the car and will talk to the driver in a collision to expedite support.

The fact that it will run for 50,000km before needing to recharge solves common issues found in other telematics solutions such as battery drain, in-car distraction, and data accuracy.

Despite the fact this device has vastly improved capabilities, the cost of [technology has fallen so the price is kept low for insurance providers and there are none of the operational challenges of professionally installed devices](https://www.financedigest.com/medical-device-technologies-market-expectations-and-growth-trends-highlighted-until-2028.html "Medical Device Technologies Market Expectations and Growth Trends Highlighted Until 2028").  It can also be easily transferrable and re-cycled reducing costs to [insurers](https://www.financedigest.com/different-countries-different-insurance-cultures-how-insurers-can-adapt-their-products.html "insurers") further.

In a collision a crash alert kicks in and activates a voice command using Amazon Lex and Amazon Connect in the device that will speak to the driver to ask if they have had an accident.  We can identify exactly what has happened, if anyone is injured and need emergency [services or need other services such as a hire car](https://www.financedigest.com/car-rental-service-market-is-forecasted-to-grow-at-a-7-2-cagr-by-2031-comprehensive-research-report-by-fmi.html "Car Rental Service Market is forecasted to grow at a 7.2% CAGR By 2031- Comprehensive Research Report by FMI") to get them home.

This type of [support at the point of a collision not only transforms the claims process for the customer](https://www.financedigest.com/why-now-is-the-time-for-banks-to-use-their-data-to-support-customers.html "Why now is the time for banks to use their data to support customers"), it enables the insurance provider to expedite the claim based on the data gathered.

Coming back to the point about risk mitigation, with next generation telematics, the [data is no longer a one way](https://www.financedigest.com/four-ways-data-and-ai-can-transform-financial-services.html "Four ways data and AI can transform Financial Services") street direct into the insurer.  The driving data can be fed back to the [customer](https://www.financedigest.com/rationalfx-drives-customer-acquisition-with-regtech-platform-from-trunarrative.html "RationalFX drives customer acquisition with RegTech platform from TruNarrative") in ways that will help support safer driving.  For example you could offer a voice alert when they have been driving for too long without a break, offer an incentive of a coffee at the [next service](https://www.financedigest.com/is-ai-taking-quality-and-cost-optimization-of-enterprise-services-to-the-next-level.html "Is AI taking quality and cost optimization of enterprise services to the next level?") station or feedback on roads where they regularly exceed the speed limit.

The [next step](https://www.financedigest.com/eu-leaders-to-discuss-next-steps-on-energy-ukraine.html "EU leaders to discuss next steps on energy, Ukraine") will be introducing new technologies into telematics devices such as camera, ADAS, black spot warnings, as well as Voice.  In this way you create a device that supports the driver and creates incredible amounts of data that’s useful to the insurer to [manage risk](https://www.financedigest.com/extended-reality-applications-in-risk-management.html "Extended Reality Applications in Risk Management") and provide better customer services.  It will [offer insurance providers an unparalleled range of detail](https://www.financedigest.com/future-market-insightss-detailed-report-on-cat-litter-market-offers-projections-of-potential-impact-of-corona-virus-outbreak.html "Future Market Insights’s Detailed Report on Cat Litter Market Offers Projections of Potential Impact of Corona Virus Outbreak") around a collision for liability assessment – video footage, fault, g-force etc.

Technology is helping to reinvent the concept of [insurance and has opened the potential for telematics products](https://www.financedigest.com/insurance-products-growing-in-importance-in-2021-and-beyond.html "Insurance products growing in importance in 2021 and beyond") to be designed for customers in a way that will have genuine appeal.  Consumers will soon expect crash notifications, voice support and rewards to be part and parcel of their [insurance cover](https://www.financedigest.com/business-insurance-what-does-it-cover.html "Business Insurance: What does it cover?") as connected car volumes grow and services from embedded telematics become mainstream.  Next generation telematics is helping the [insurance market](https://www.financedigest.com/how-the-global-insurance-market-will-keep-pace-with-evolving-risks-through-data-analytics-and-technology.html "How the global insurance market will keep pace with evolving risks, through data, analytics and technology") get ready for that time, showing customers how they can benefit from their driving data in reduced costs and improved safety.


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