# The gateway that opens new business for ISVs Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-09-13 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Maximise B2B Payments Innovation with Integrated Digital Meta Description: Discover how ISVs can capitalise on new business models and enhance client value with integrated payments processing. Learn more from Patrick Bermingham, CEO of URL: https://financedigest.com/the-gateway-that-opens-new-business-for-isvshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd120918-1-1736840280960-compressed.jpg) By **Patrick Bermingham**, CEO of digital payments specialist [Adflex](https://www.adflex.co.uk/?utm_source=iseepr&utm_medium=Blog&utm_campaign=ForDevelopers) > _Using an API-led integrated digital payments gateway brings new opportunities for Independent Software Vendors (ISVs) to capitalise on emerging business models and add value to existing clients, argues Patrick Bermingham, CEO of Adflex._ In today’s competitive commercial environment, innovation and disruptive ideas are changing the [business](https://www.financedigest.com/how-to-start-a-business-in-louisiana.html) model across many industries. A subscription-based approach for purchasing goods and services is becoming prevalent in business-to-consumer (B2C) and business-to-business (B2B) markets. Cloud-based platforms are transforming the [way businesses](https://www.financedigest.com/the-best-ways-to-protect-your-business-from-cyber-threats-in-2021.html "The best ways to protect your business from cyber threats in 2021") and customers interact. But this doesn’t lessen the complexity when it comes to the [payments ecosystem](https://www.financedigest.com/the-future-of-payments-biometrics-within-the-financial-ecosystem.html "The Future of Payments: Biometrics Within the Financial Ecosystem"). Trading practices and business [models](https://www.financedigest.com/the-importance-of-role-models-and-policy-in-encouraging-more-women-to-pursue-careers-in-the-finance-sector.html "The importance of role models and policy in encouraging more women to pursue careers in the finance sector") differ widely from sector to sector, each with their own charging structures to deal with. In [B2B payments](https://www.financedigest.com/embedded-payments-for-b2b-merchants-and-marketplaces-4-considerations.html "Embedded payments for B2B merchants and marketplaces: 4 considerations") it can be a fragmented cycle. This presents opportunities for Independent Software Vendors (ISVs) to capitalise on new [business](https://www.financedigest.com/how-to-start-a-business-in-louisiana.html) [ideas](https://www.financedigest.com/top-4-blockchain-business-ideas-for-2022.html "Top 4 Blockchain Business Ideas for 2022") in commerce but also to improve the business tools they create by incorporating integrated payments processing. By partnering with an integrated [payment gateway](https://www.financedigest.com/online-payment-gateway-market-to-witness-a-cagr-of-10-3.html "Online Payment Gateway Market to witness a CAGR of 10.3%") provider, ISVs enable their clients to expand payments processing into a seamless flow of activity to process, reconcile and record payments into an existing platform interface. ISVs that offer payments gateways capable of offering maximum versatility can empower their clients to do business quickly and seamlessly with as wide a range of customers and partners as possible. Today, there are many touch points in manufacturing, [business](https://www.financedigest.com/how-to-start-a-business-in-louisiana.html) processes and the [supply chain where an ISV can introduce digital](https://www.financedigest.com/eliminating-payment-barriers-the-future-of-supply-chain-payments-is-digitization.html "Eliminating Payment Barriers: The Future of Supply Chain Payments is Digitization") payment integration to create value-added efficiency and simplicity in purchasing and payment acceptance. The right integrated payments solution leverages state-of-the-art APIs, making it a fast and simple way for ISVs to integrate [digital payments](https://www.financedigest.com/will-central-bank-digital-currencies-deliver-a-more-democratic-payment-industry.html "Will Central Bank Digital Currencies deliver a more democratic payment industry?") capabilities into their core offering. Take the example of just-in-time manufacturing. Software running process control logic units, for instance in automotive, engineering or [food processing](https://www.financedigest.com/rising-demand-for-packaged-processed-food-in-the-apac-region-drives-the-growth-of-batch-rotary-dryers.html "Rising Demand for Packaged & Processed Food In The APAC Region Drives The Growth of Batch Rotary Dryers"), triggers alerts for procurement of goods or services needed for delivery to the production line. That same trigger could be enhanced to include an integrated payments gateway, enabling [instant card payment](https://www.financedigest.com/the-latest-trends-in-instant-payments-and-how-they-impact-banks.html "The latest trends in instant payments and how they impact banks") to the supplier. Alternatively, a manufacturer could use this payment alert to request bids and offers from a wider connected marketplace, helping to [drive greater cost](https://www.financedigest.com/cost-effective-digitized-innovation-to-drive-the-immune-thrombocytopenia-treatment-market.html "Cost-effective Digitized Innovation to drive the Immune Thrombocytopenia Treatment Market") efficiency. The [digital payment sequence](https://www.financedigest.com/the-immune-repertoire-sequencing-market-to-get-pushed-based-on-digitization.html "The Immune Repertoire Sequencing Market to get pushed based on digitization") would comprise elements that confirm the buyer has agreed to pay using a procurement card and issues an electronic invoice. Specialist aspects of billing for goods and services in advance but which then require reconciliation to show accurate credit card records to avoid [customer confusion is another problem overcome by seamless integration](https://www.financedigest.com/impact-com-fiscal-year-h1-2021-1-5b-valuation-150m-in-funding-bigcommerce-integration-69-customer-growth.html "impact.com Fiscal Year H1 2021: .5B Valuation, 0M in Funding, BigCommerce Integration, 69% Customer Growth") of payments processing, and importantly can prevent friction with customers. And with the introduction this [year of PSD2 open banking](https://www.financedigest.com/four-years-of-open-banking-2022-may-be-the-best-year-yet.html "Four years of Open Banking: 2022 may be the best year yet ") reform across Europe, there will be more change in B2B payments, with greater flexibility to set up bank-to-bank payments and take advantage of cheaper processing. ISVs can stay ahead of new developments in the payments ecosystem by working with a platform that has user-friendly APIs to connect into acquirers and payment [service providers](https://www.financedigest.com/sleep-service-providers-market-report.html "Sleep Service Providers Market Report") (PSPs). But to maximise the potential from integrating payment gateways into their [software solutions](https://www.financedigest.com/healthcare-software-solutions-to-ride-the-immunohematology-market.html "Healthcare Software Solutions to ride the Immunohematology Market"), ISVs need to address key challenges in satisfying security, compliance and convenience. In selecting an integrated payments gateway to partner with, it is vital that this is fully accredited to Payment [Card Industry](https://www.financedigest.com/virtual-cards-will-help-lead-the-travel-industry-into-a-post-pandemic-boom.html "Virtual cards will help lead the travel industry into a post-pandemic boom") (PCI) standards and offers point-to-point encryption to protect card and account holder data during the transaction. Features such as [secure card tokenisation and embedded hosted services are equally important](https://www.financedigest.com/as-consumer-spending-increases-convenience-and-security-have-never-been-more-important.html "As consumer spending increases, convenience and security have never been more important"). All this eliminates friction for the ISV and its customers, removes the [burden to provide PCI compliance](https://www.financedigest.com/turning-the-burden-of-compliance-into-competitive-advantage.html "Turning the burden of compliance into competitive advantage") and speeds up development time-to-completion. An online [payment gateway that delivers a better experience](https://www.financedigest.com/how-netflix-justeat-and-uber-raised-the-bar-for-the-payments-experience.html "How Netflix, JustEat and Uber raised the bar for the payments experience") and simplifies integration will be driven by user-friendly APIs and developer tools. These ensure the freedom and [flexibility to offer more agile solutions to satisfy omni-channel business transactions and payment](https://www.financedigest.com/the-future-of-payments-flexibility-regulation-and-bespoke-models.html "The Future of Payments: Flexibility, Regulation, and Bespoke Models") methods – be it card, bank-to-bank, BACs or Direct Debit – all managed through a simple API. More sophisticated gateways will incorporate value-added capabilities to benefit the ISV and enhance its relationship with customers. The option to [brand the gateway provides](https://www.financedigest.com/impact-com-acquires-pressboard-providing-publishers-with-a-best-in-class-platform-for-branded-content-as-digital-advertising-is-deprioritised.html "impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised") a seamless payment interface, enabling the ISV’s client to present its own digital payment page and complete transactions from within its own environment. Stock control and [management can be improved by allowing payment to be authorised when product](https://www.financedigest.com/geometric-progression-based-on-digitization-to-be-witnessed-by-reproductive-management-products-market.html "Geometric Progression based on Digitization to be witnessed by Reproductive Management Products Market") supply is limited or out of stock, enabling call-off payment in stages and so removing the headache of fragmented order-to-delivery workflows. Working with an integrated [digital payments provider also opens up opportunities](https://www.financedigest.com/an-analysis-of-vc-investment-in-the-defence-sector-and-the-mods-readiness-to-exploit-digital-opportunities.html "An analysis of VC investment in the Defence sector and the MOD’s readiness to exploit digital opportunities") for an ISV to create an additional income stream. It is possible to agree [revenue sharing](https://www.financedigest.com/sports-nutrition-market-share-revenue-and-average-worth-by-makers-shared-in-an-exceedingly-latest-analysis-report.html "Sports Nutrition Market SHARE, REVENUE, AND AVERAGE WORTH BY MAKERS SHARED IN AN EXCEEDINGLY LATEST ANALYSIS REPORT") arrangements which permit the ISV to receive commission on digital payments processed. Other APIs will enable a portal to view ongoing transactions and maintain oversight of revenue-generating activity. The same API can instead create a portal for the ISV’s customer to monitor transactions again helping to build a good user experience and seamlessly [integrate with other applications in the client’s business management](https://www.financedigest.com/power-management-integrated-circuit-pmic-market-research-report-2022-global-forecast-till-2028.html "Power Management Integrated Circuit (PMIC) Market Research Report 2022 – Global Forecast till 2028") processes. The future is one of ever more highly connected manufacturing, production and business workplaces where cloud-based [services enable better management](https://www.financedigest.com/cyclic-innovation-to-drive-the-medical-case-management-services-market.html "Cyclic innovation to drive the Medical Case Management Services Market") and financial control. As [key players](https://www.financedigest.com/alanine-market-key-players-swot-analysis-key-indicators-and-forecast-to-2029.html "Alanine Market Key Players, SWOT Analysis, Key Indicators and Forecast to 2029") in this evolution, ISVs are ideally placed to take advantage of a perfect time for digital payments integration. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---