# Teads partners with Lumen Research to offer attention measurement to clients globally
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-06-23
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: New Partnership with Teads: Native Reporting of Attention
Meta Description: Discover how Lumen Research and Teads are revolutionising attention measurement and creative testing for global media platforms.
URL: https://financedigest.com/teads-partners-with-lumen-research-to-offer-attention-measurement-to-clients-globallyhtml

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_This pioneering partnership breaks new ground by offering native reporting of all-important attention metrics_

**London, UK, 23rd June:** [Lumen Research](https://lumen-research.com/), the leader in attention measurement, has signed a deal with global media platform, [Teads](https://www.teads.com/), to provide measurement and native creative testing tools to its clients worldwide.

Lumen will supply its LAMP tag on Teads’ campaigns, which will allow the global media platform’s clients to measure attention and to link this to outcomes such as performance metrics and brand and sales lift studies. Meanwhile, Lumen is also providing Teads with creative development tests to help its clients further when it comes to optimising the attention-grabbing power of their campaigns.

Mike Follett, [Lumen’s Managing Director](https://www.financedigest.com/lumen-research-hires-senior-director-of-marketing-and-appoints-new-chief-operating-officer-and-chief-strategy-officer.html "Lumen Research hires Senior Director of Marketing and appoints new Chief Operating Officer and Chief Strategy Officer"), explains: _“We’re really excited to extend our relationship with the Teads team. Teads and Lumen have been leading the debate around the Attention Economy, and it’s great to see how initial research projects have [turned into ground-breaking business](https://www.financedigest.com/6-expert-tips-to-turn-your-photography-passion-into-a-business.html "6 Expert Tips to Turn Your Photography Passion into a Business") tools._

_“As a leader in [attention measurement](https://www.financedigest.com/national-cinemedia-releases-first-cinema-attention-measurement-study-conducted-by-lumen-in-collaboration-with-dentsu.html "National CineMedia releases first cinema attention measurement study, conducted by Lumen in collaboration with dentsu"), offering both eye-tracking technology and campaign and planning integration tools, we help brands to make media choices across platforms in a soon-to-be cookieless world; one in which a wealth of communications have created a poverty of attention. [Measuring attention](https://www.financedigest.com/playground-xyz-study-finds-carbon-emissions-from-digital-ads-fall-by-63-on-average-when-measured-and-optimized-for-attention-time.html "Playground xyz study finds carbon emissions from digital ads fall by 63% on average when measured and optimized for attention time")_ _has_ _the power to reshape and turbocharge the way media, creative and data work together.”_

Caroline Hugonenc, SVP Research & Insights at Teads, adds: _“We know the differentiated impact attention has on campaign outcomes and we are proud to be stewarding the evolution of attention measurement with the [launch of our attention programme](https://www.financedigest.com/uk-to-launch-new-billion-pound-home-insulation-programme.html "UK to launch new billion-pound home insulation programme"). This represents a huge step forward for the industry, and we’ll continue to work with all of our publisher, agency and advertiser partners to guide them on how to work with this new [metric and align it to their business](https://www.financedigest.com/5-fx-metrics-your-business-should-be-tracking.html "5 FX METRICS YOUR BUSINESS SHOULD BE TRACKING") goals.”_

The partnership marks an [industry first thanks to the native reporting](https://www.financedigest.com/automotive-exterior-trim-parts-market-size-industry-report-analysis-growth-future-trends-top-manufacturers-and-technology-toyota-boshoku-corporation-plastic-omnium-cie-automotive.html "Automotive Exterior Trim Parts Market Size, Industry Report Analysis, Growth, Future Trends, Top Manufacturers And Technology| TOYOTA BOSHOKU CORPORATION, Plastic Omnium, CIE Automotive") of attention metrics. This is the first time that a [third party](https://www.financedigest.com/why-a-replacement-to-third-party-cookies-is-key-to-post-pandemic-recovery.html "Why a replacement to third party cookies is key to post-pandemic recovery") attention company has integrated with a technology platform; enabling brands to more accurately and robustly report on the level of attention their ads have received. By connecting Lumen’s attention data with its in-house [brand lift](https://www.financedigest.com/brand-metrics-bolsters-client-services-team-as-brand-lift-measurement-booms.html "Brand Metrics bolsters client services team as brand lift measurement booms") solution, Brand Pulse, Teads will also be able to help clients further when it comes to driving media effectiveness and business results. This announcement comes in line with Teads [announcing the launch](https://www.financedigest.com/pega-pool-announces-the-official-launch-of-its-eco-friendly-bitcoin-mining-pool.html "PEGA Pool Announces the Official Launch of Its Eco-friendly Bitcoin Mining Pool") of the Teads Attention program.

In recent months, Lumen has also [signed partnerships](https://www.financedigest.com/france-next-on-the-map-for-adtech-vendor-adnami-following-the-signing-of-new-partnerships-with-ad4good-and-tf1.html "France next on the map for adtech vendor Adnami following the signing of new partnerships with Ad4Good and TF1") with Dentsu, Havas, Inskin Media, Adnami and Seedtag – with many more in the pipeline for H2 2022.

The [pioneering program](https://www.financedigest.com/all-about-the-project-pioneer-dropshipping-program-review.html "All About The Project Pioneer Dropshipping Program (Review)") will be available in Beta mode in July, and released later in 2022.

**PR Contact:**

**Julia Linehan,** [Lumen Research](https://www.financedigest.com/lumen-research-expand-us-operations-with-key-sales-and-customer-success-hires.html "Lumen Research expand US operations with key sales and customer success hires")

[**Julia@thedigitalvoiceco.uk**](mailto:Julia@thedigitalvoiceco.uk)

**Graham Alexander**

[**graham.alexander@teads.com**](mailto:graham.alexander@teads.com)

**![Lumen](https://www.globalbankingandfinance.com/wp-content/uploads/2022/06/Lumen_Logo-590x105.png)**

 **About Lumen**

[Lumen is the leading attention technology company](https://lumen-research.com/) in the world, with large scale permanent panels in the US and the UK, and temporary panels across many other global markets. Lumen’s eye tracking technology converts the webcam on a users’ [phone or desktop computer into a high quality eye tracking camera](https://www.financedigest.com/snap-happy-79-of-brits-ditch-digital-cameras-in-favour-of-phone-photos.html "Snap Happy: 79% of Brits ditch digital cameras in favour of phone photos"), capturing not only what users could see, but also what they do in fact look at. Lumen’s eye-tracking panels are recruited to be nationally representative and fully [GDPR compliant](https://www.financedigest.com/solgari-releases-gdpr-mifid-ii-compliant-sms-service-as-part-of-integrated-omni-channel-cloud-communications-platform.html "Solgari releases GDPR & MiFID II Compliant SMS service as part of Integrated Omni-Channel Cloud Communications platform").

**About Teads**

Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital [advertising](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising") across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular [platform allows partners](https://www.financedigest.com/impact-com-partners-with-lifestyle-ecommerce-platform-ellos-in-the-nordics.html "impact.com partners with lifestyle ecommerce platform Ellos in the Nordics") to leverage buy-side, sell-side, creative, data and AI optimization technologies.

For advertisers and their agencies, Teads [offers a single access point to buy](https://www.financedigest.com/mfe-offers-to-buy-1-05-stake-in-mediaset-espana-from-vivendi-ahead-of-delisting.html "MFE offers to buy 1.05% stake in Mediaset Espana from Vivendi ahead of delisting") the inventory of many of the world’s best publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users in [brand safe](https://www.financedigest.com/gumgum-announces-industrys-first-100-brand-safe-ad-exchange.html "GumGum Announces Industry’s First 100% Brand Safe Ad Exchange"), responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.

Teads partners with the leading marketers, agencies and publishers through a team of over 1,200 people in 30 countries. For more information, visit: [www.teads.com](http://www.teads.com/)

**This is a Sponsored Feature.**


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