# TCS ranked as the fastest growing IT services brand in 2018 Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-03-13 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Tata Consultancy Services named fastest growing IT services Meta Description: Learn how Tata Consultancy Services became the fastest growing IT services brand, joining the exclusive club of over US $10 billion valued brands. URL: https://financedigest.com/tcs-ranked-as-the-fastest-growing-it-services-brand-in-2018html ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd130318-11-1736842926248-compressed.jpg) - _Company joins exclusive club of brands rated over US$ 10 billion in value_ - _2018 report by Brand Finance names TCS as the fastest growing IT services brand by value, up 14.4% from last year to US $10.391 billion_ [**Tata Consultancy Services**](http://www.tcs.com) **,** a leading global IT services, consulting and business solutions organization, has been named as the fastest growing IT services brand in the world in an assessment done by [Brand Finance](http://brandfinance.com/who-we-are/), the world’s leading brand valuation firm. According to Brand Finance IT Services 15 annual report for 2018, TCS now has a total brand value of US $10.391 billion – a growth of 14.4% from last year’s total of $9.081 billion, with an increase of $1.309 billion. The new value is the fastest incremental growth of all companies in the industry, and places TCS in the top three most valuable brands in the global IT [services sector](https://www.financedigest.com/the-state-of-cybersecurity-in-todays-financial-services-sector.html "The state of cybersecurity in today’s financial services sector") along with IBM and Accenture. This puts TCS in a unique group of businesses with a brand valuation over the $10 billion mark, and TCS’ new brand value means the company now contributes over 73% to the value of the larger Tata brand – valued at US $14.236 billion and ranked #104 in the world rankings. Brand [Finance’s annual report analyses the brand value and brand strength of the 5000 largest brands across 38 sectors](https://www.financedigest.com/time-to-act-as-cybercriminals-hot-on-the-heels-of-finance-sector.html "Time to act as cybercriminals hot on the heels of finance sector") in the world in order to arrive at a list of the World’s most valuable brands. [Brand Strength is derived by benchmarking brand related measures](https://www.financedigest.com/the-financial-times-opts-to-partner-with-brand-metrics-for-brand-lift-measurement-globally.html "The Financial Times opts to partner with Brand Metrics for brand lift measurement globally") against competitors. Brand Strength is used to determine an appropriate stream of forecasted brand royalties, which is discounted to a net present value, the Brand Value. “Last year TCS achieved a significant milestone, being ranked as one of the world’s top three IT [services brands](https://www.financedigest.com/can-financial-services-brands-ever-be-credible-on-social.html "Can financial services brands ever be credible on social? ") for the first time ever,” **said David Haigh, CEO at Brand Finance.**“This year, the company has consolidated that position even further by adding more than $1.3 billion to its value, which is a huge achievement for the company and its new CEO, who completes his first year in office this month. TCS’ forward-thinking approach to digital technologies, its growing brand presence in its [key markets](https://www.financedigest.com/alanine-market-key-players-swot-analysis-key-indicators-and-forecast-to-2029.html "Alanine Market Key Players, SWOT Analysis, Key Indicators and Forecast to 2029"), paired with its core values of customer service, employee development and re-skilling has seen its brand value grow exponentially – so much so that it’s now the fastest growing brand in the IT services industry.” **Rajesh Gopinathan, CEO and Managing Director, Tata Consultancy Services said:** “The [growth we have demonstrated on brand leadership is a testament to our steadfast](https://www.financedigest.com/the-plant-activators-market-to-witness-steadfast-growth.html "The Plant Activators Market To Witness Steadfast Growth") commitment to our clients, our people, and the communities we work in. The innermost core of our company values has always been our resolute focus on our [clients and their success](https://www.financedigest.com/white-bullet-appoints-stuart-dickinson-as-director-of-advertising-operations-and-client-success.html "White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success"). We look forward to using the vast contextual knowledge we have built to further benefit our clients in their [transformation journeys](https://www.financedigest.com/the-road-to-transformation-raconteur-ceos-journey-from-near-bust-to-boom.html "The Road To Transformation: Raconteur CEO’s journey from near bust to boom") towards Business 4.0. As we refocus our company towards the new [opportunities in the Business](https://www.financedigest.com/autonomous-vehicles-market-emerging-growth-analysis-future-demand-and-business-opportunities-2026.html "Autonomous Vehicles Market Emerging Growth Analysis, Future Demand and Business Opportunities 2026") 4.0 era and mark the 50thyear of the founding of TCS, I am certain that each one of our 390,000 employees worldwide will take great pride in TCS’ brand leadership within the industry.” Over the past two years, TCS has strengthened its portfolio of global brand sponsorships by forging new partnerships in the United Kingdom, [Sweden](https://www.tcs.com/brand-finance-ranks-tcs-top-3-global-brands-it-services), India, Japan and Australia, adding to its existing premium partnerships, such as the TCS New York Marathon and the TCS Amsterdam Marathon among others. Over 3000 of its [clients have participated at its running events](https://www.financedigest.com/impact-com-continues-momentum-in-the-first-quarter-fueled-by-client-growth-new-products-and-partnership-events.html "impact.com Continues Momentum in the First Quarter, Fueled by Client Growth, New Products and Partnership Events") in 2017. It has also augmented its brand presence at high level forums by being appointed as a Strategic Partner to the World Economic Forum and the [European Business Summit](https://www.tcs.com/tcs-appointed-strategic-partner-of-the-european-business-summit) and extended a range of its own branded properties including the TCS Summit, TCS Analyst Days and TCS Innovation Forum, which are run as global events across all its key markets. These have become major [gatherings of C-Level business leaders across the world](https://www.financedigest.com/world-leaders-gather-in-london-for-king-charles-coronation.html "World leaders gather in London for King Charles’ coronation"), boosting TCS’ brand at the boardroom and executive committee levels. TCS has also become a [major exhibitor in the foremost industry](https://www.financedigest.com/cbd-gummies-market-current-scenario-and-industry-growth-forecast-with-major-key-players-data-2030.html "CBD Gummies Market| Current Scenario and Industry Growth Forecast with Major Key Players data 2030") forums ranging from the NRF and Sibos, to the Mobile World Congress. It has also strengthened it partnerships with major global academic institutes including recently with [Cornell Tech](https://www.tcs.com/tcs-cornell-tech-inaugurate-tata-innovation-center) and [Carnegie Mellon University](https://www.tcs.com/carnegie-mellon-university-tcs-global-research-facility). Its global campaigns such as [#DigitalEmpowers](http://www.digitalempowers.com/), which was launched at Davos to showcase the potential for digital technologies to become a force for good in the world, is part of several initiatives that have won over 50 awards for marketing, communications and branding excellence. Recently the company was recognised for its thought leadership by [winning 8 accolades at the Corporate Content Awards](http://www.communicatemagazine.com/awards/corporate-content-awards/the-winners/) in London. **Brand Finance IT Services League Table 2018** ![TCS Brand Finance 2018](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/tcsbrandfinance2018-1736842926462-compressed.jpg) TCS Brand Finance 2018 --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---