# Tailify bolsters leadership team with addition of Julia Burton Brown as Commercial Director
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-04-13
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Tailify Appoints Julia Burton Brown as Commercial Director
Meta Description: Discover the radical impact of Tailify's behavioural science technology on influencer marketing. Julia Brown leads sales team to drive new business.
URL: https://financedigest.com/tailify-bolsters-leadership-team-with-addition-of-julia-burton-brown-as-commercial-directorhtml

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**![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/tailify-julia-bb-450x450-1736815879618-compressed.jpg)**

**London, UK, 13th April 2022:** [Tailify](https://www.tailify.com/) has appointed Julia Burton Brown as Commercial Director as it spreads the word about the radical impact of its behavioural science technology on the creation and execution of influencer marketing.

A digital advertising industry veteran with over 20 years’ experience, Julia will lead the growing sales team and drive Tailify’s new business pipeline. She is an award winning and much respected expert who was most recently named as one of  IAA 21 women in 2021 and  a finalist in 40 OverForty 2021.

Julia spent almost six years at Inskin Media, most recently as Commercial Director EMEA, where, as well as running sales teams in Germany and the UK, she oversaw the launch of offices in the Netherlands and Canada.  She has had extensive experience in [key leadership roles at startups](https://www.financedigest.com/mvp-for-startups-the-key-to-success.html "MVP for startups: the key to success"), adtech companies and also on the publisher side. Her exceptional communication [skills and supportive and collaborative approach make her the perfect fit for the people-first business](https://www.financedigest.com/5-essential-leadership-skills-for-family-owned-businesses.html "5 essential leadership skills for family-owned businesses").

Part science lab, part marketing agency, Tailify believes that understanding why people do what they do, using the principles of psychology and behavioural science, should be the foundation of [influencer marketing](https://www.financedigest.com/revenue-growth-of-the-exterior-car-accessories-market-to-be-influenced-by-growing-end-use-adoption.html "Revenue Growth of the Exterior Car Accessories Market to be Influenced by Growing End-use Adoption"). Tailify’s [team of data](https://www.financedigest.com/why-finance-teams-need-to-go-beyond-numbers-to-an-active-relationship-with-data.html "Why finance teams need to go beyond numbers to an active relationship with data ") scientists, marketers and psychologists use world-first technologies to help brands select influencers, calibrate their message and measure their impact, driving ROI that is, on average, double that of campaigns that rely on more standard top-line metrics.

Working as an extension of brands’ existing marketing teams, Tailify develops and supports effective, long-term influencer programmes that are based on more than just the likes, demographics, engagement, followers and other [metrics that dominate the influencer business](https://www.financedigest.com/5-fx-metrics-your-business-should-be-tracking.html "5 FX METRICS YOUR BUSINESS SHOULD BE TRACKING").

The [company uses AI technology](https://www.financedigest.com/kelda-technology-selected-as-one-of-thetop-30-cleantech-companies-in-the-world.html "Kelda Technology selected as one of thetop 30 cleantech companies in the world") and the proven rigour of behavioural psychology to assess 100 aspects of an influencer’s output, style and approach. It deploys these insights to help clients select the right influencer, establish the correct messaging and [measure campaign impacts](https://www.financedigest.com/how-to-define-success-and-measure-the-impact-of-digital-transformation.html "How to define success and measure the impact of digital transformation") – explaining the ‘why’ as well as the ‘what’.

Julia explains: “ _I realised straight away that Tailify is far from being just another agency. Its [focus on behavioural and data](https://www.financedigest.com/sterling-falls-vs-dollar-as-focus-turns-to-uk-data.html "Sterling falls vs dollar as focus turns to UK data") science in the critically important sphere of online influence gives it a real point of difference. Its world-first technologies and sustainable, authentic and long-term approach mean that the company is not just focused on quick [wins but is committed to solving the underlying challenges around influencer selection and campaign](https://www.financedigest.com/inmobi-and-coca-cola-win-mma-smarties-south-africa-award-for-beat-can-campaign.html "InMobi and Coca-Cola Win MMA SMARTIES South Africa Award for Beat Can Campaign") optimisation. I am absolutely thrilled to join this talented team!”_

Didrik Svendsen, Tailify’s Co-founder and CEO, says: _“We are absolutely delighted to welcome Julia to our team of cutting-edge data scientists, marketers and psychologists as we work with more and more [global brands](https://www.financedigest.com/how-a-british-brand-catered-to-hnwis-can-maintain-its-position-within-the-global-luxury-sphere-and-even-grow-in-these-current-circumstances.html "How a British brand catered to HNWIs can maintain its position within the global luxury sphere, and even grow, in these current circumstances") and agencies to create, manage and scale influence programmes. We met with lots of experienced candidates who were excited about our vision, but none who [shared our values as strongly](https://www.financedigest.com/tesco-raises-outlook-and-will-buyback-shares-after-strong-first-half.html "Tesco raises outlook and will buyback shares after strong first half") as Julia. Her belief in putting [people first put her in another category](https://www.financedigest.com/how-a-british-tech-brand-can-maintain-category-leading-position-and-continued-growth-by-investing-in-the-uk-people-and-infrastructure.html "How a British tech brand can maintain category leading position and continued growth by investing in the UK people and infrastructure"). Plus, she’s an absolute cracker.”_

Since its launch nine years ago, Tailify has been on a mission to radically improve how [brands market](https://www.financedigest.com/digital-marketing-trends-that-will-change-how-brands-operate-in-2021.html "Digital Marketing Trends that will change how brands operate in 2021") through influence. Today, it works with leading global brands to create, manage and scale [influence programmes that are powered](https://www.financedigest.com/new-research-from-impact-com-shows-shifting-power-dynamic-that-puts-influencers-at-the-centre-of-the-brand-consumer-relationship.html "New Research from impact.com Shows Shifting Power Dynamic that Puts Influencers at the Centre of the Brand-Consumer Relationship") by science; driving powerful results. Clients include adidas, Fiverr, LG, NordVPN, Readly, Rosetta Stone, Tangle Teezer and Monster Energy.

**For more information:**

[The Digital Voice – PR](https://www.thedigitalvoice.co.uk/)

[Julia@thedigitalvoice.co.uk](mailto:Julia@thedigitalvoice.co.uk)

Tailify –

[julia.burtonbrown@tailify.com](mailto:julia.burtonbrown@tailify.com)

**About** [**Tailify**](https://www.tailify.com/) **:**

At [Tailify](https://www.tailify.com/) we believe that understanding why people do what they do should be the foundation of influencer marketing. Instead of relying on functional, visible [data and our gut feeling when planning marketing](https://www.financedigest.com/interoperability-of-data-to-accelerate-the-medical-tapes-market.html "Interoperability of data to accelerate the Medical Tapes Market") campaigns, we apply the principles of psychology and behavioural science. This enables laser precision in our influencer selection and helps us create symbiotic messaging, [driving an ROI that is on average double that of campaigns that rely on obvious metrics](https://www.financedigest.com/how-financial-metrics-can-drive-the-subscriber-experience.html "How Financial Metrics can Drive the Subscriber Experience ") and instinct.

We utilise up-to-the-minute [data sources and ever-evolving behavioural science metrics to analyse](https://www.financedigest.com/seenthis-launches-emissions-dashboard-to-enable-advertisers-to-analyse-data-reduction-and-emission-savings-on-campaigns.html "SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns") over 100 different psychological variables of an influencer’s output, style and approach. This [determines their true value](https://www.financedigest.com/events-will-determine-currency-values-over-2018.html "Events will determine currency values over 2018"), which is then specifically matched with a brand’s personality and goals.

We drive maximum impact from all our clients’ campaigns, through measurable, repeatable content, [adapted over time](https://www.financedigest.com/why-its-time-to-adapt-to-the-virtual-world-how-to-master-online-negotiations.html "Why it’s time to adapt to the virtual world: how to master online negotiations") through evidence-based optimisation to constantly improve ROI.

Founded in 2013, when influencer marketing was in its infancy, we have spent the past decade [advancing the science of influence and designing the rules](https://www.financedigest.com/stocks-advance-u-s-dollar-retreats-as-china-drops-quarantine-rule.html "Stocks advance, U.S. dollar retreats as China drops quarantine rule") of the influence economy. More science lab than agency, we work with [leading global](https://www.financedigest.com/cone-crusher-markets-advanced-research-growth-opportunities-in-global-industry-by-2030-edited-by-leading-research-firm.html "Cone Crusher Market’s advanced Research & Growth Opportunities in Global Industry by 2030 Edited by Leading Research Firm") brands to create, manage and scale influence programmes that are powered by science. For more: [www.tailify.com](http://www.tailify.com)

**This is a Sponsored Feature.**


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