# Synechron Launches eBook for UX Design for Enterprise Apps
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2018-06-07
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Synechron Launches eBook on UX Design for BFSI
Meta Description: Discover how to transform client interactions in Banking, Financial Services and Insurance industries with industry-leading insight on User Experience design.
URL: https://financedigest.com/synechron-launches-ebook-for-ux-design-for-enterprise-appshtml

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_Firm draws on expertise in Digital and User Experience (UX) design for Banking, Financial Services and Insurance to provide industry-leading insight_

London, June 7, 2018 – Synechron, the global financial services consulting and technology services provider, has today announced the launch of its newest eBook, [**_UX Design for Enterprise Apps_**](https://itunes.apple.com/us/book/id1381146226). The eBook serves as an instructive reference guide to help firms institutionalize best practices, benchmark their User Experience (UX) Maturity, and innovate their digital and design initiatives.

UX is becoming one of the top priorities for banking and insurance institutions as they face changing user expectations and demands, which have changed drastically over the last decade due to the Digital Revolution. Clients are demanding more intuitive usability, on-demand services, and [personalized experiences](https://www.financedigest.com/personalizing-the-workforce-experience-in-financial-services.html "Personalizing the Workforce Experience in Financial Services") with just a click. While all firms strive to be on the leading [edge of innovation](https://www.financedigest.com/how-innovations-in-edge-computing-can-unlock-value-for-global-organisations.html "How innovations in edge computing can unlock value for global organisations"), simplicity is key for great UX, while still delivering streamlined, interactive and intuitive user experiences to transform the approach to client interactions. Given this, it has never been more important within the Financial Services and [Insurance industries](https://www.financedigest.com/the-data-driven-future-of-the-insurance-industry.html "The data-driven future of the insurance industry") to design highly useable, data-driven systems that are responsive to a new set of user’s needs and expectations.

As a leader in [Digital User Experience Design for Banking Financial Services and Insurance](https://www.financedigest.com/insurers-beware-fraudsters-love-digital.html "INSURERS BEWARE: FRAUDSTERS LOVE DIGITAL!") (BFSI), Synechron provides instructive advice and insight on how to craft a successful and strategic approach to UX in its newest eBook, which focuses on:

- **What separates UI from UX** [– and how to move from uniformed design to more strategic design initiatives informed](https://www.financedigest.com/repository-of-analysis-and-information-for-every-facet-of-the-hydroxymethylbutyrate-hmb-supplement-market-2021-2031.html "Repository of Analysis and Information for Every Facet of the Hydroxymethylbutyrate (HMB) Supplement Market 2021 – 2031") by design thinking, research, iterative design, and more.
- **User Experience Design (UX, UXD, or XD)** – best practices for [bringing the human aspect to technology](https://www.financedigest.com/the-digital-ir-revolution-how-new-technology-is-bringing-companies-and-shareholders-closer-together.html "The digital IR revolution: how new technology is bringing companies and shareholders closer together") and design through a blend of creative, behavioral, and analytical skills.
- **Design Trends and Innovations** [– front-end visual and engineering approaches to achieve strong aesthetic](https://www.financedigest.com/the-next-upcoming-years-to-see-the-aesthetic-lasers-and-energy-devices-market-get-through-the-best-of-both-innovation-and-inquisition.html "The Next Upcoming Years To See The Aesthetic Lasers And Energy Devices Market Get Through The Best Of Both – Innovation And Inquisition"), optimized speed and throughput, and to overcome challenges related to legacy infrastructure.
- **The Role of the UX Designer** – to create a design [solution](https://www.financedigest.com/product-design-verification-and-validation-solution-market-2021-present-scenario-and-growth-prospects-2025.html "Product Design Verification And Validation Solution Market 2021 | Present Scenario and Growth Prospects 2025") that aligns with a user’s mental model and context of use, and effectively delivers business objectives with technical feasibility.
- **A UX Maturity Assessment** – allowing readers to benchmark their UX maturity against a core [set of criteria to measure their applications’](https://www.financedigest.com/high-barrier-packaging-films-for-pharmaceuticals-market-set-for-5-cagr-through-2029-blisters-remain-top-application-area-says-a-new-fmi-report.html "High Barrier Packaging Films for Pharmaceuticals Market Set for 5% CAGR Through 2029; Blisters Remain Top Application Area, Says a New FMI Report") effectiveness, identify gaps, and elevate User Experience.

Through the eBook, firms can gain valuable [strategies to help increase efficiency and productivity](https://www.financedigest.com/fortified-dairy-products-market-outlook-cover-new-business-strategy-with-upcoming-opportunity-2022-to-2032.html "Fortified Dairy Products Market Outlook Cover New Business Strategy with Upcoming Opportunity 2022 to 2032"), enhance adoption rates, improve brand loyalty, speed time-to-market, and reduce total cost through design.

“Today, UX is a [key differentiator for banks](https://www.financedigest.com/russia-bans-western-investors-from-selling-banking-key-energy-stakes.html "Russia bans Western investors from selling banking, key energy stakes") and financial institutions. To remain [competitive and keep up with the evolving needs of changing](https://www.financedigest.com/foley-catheters-market-pin-point-analysis-for-changing-competitive-dynamics.html "Foley Catheters Market: Pin-Point Analysis For Changing Competitive Dynamics") and increasingly digital client demands, it is critical for institutions to have an effective user experience and design strategy,” said Ashish Nangla, Senior Director at Synechron. “To do this, they must have a deep understanding of [end user](https://www.financedigest.com/apac-solar-micro-inverters-market-competitive-growth-strategies-based-on-type-applications-end-user-and-region.html "APAC Solar Micro Inverters Market Competitive Growth Strategies Based on Type, Applications, End User and Region") requirements and their different needs in varying contexts. We have created this guide to assess their UX maturity and compile [key factors](https://www.financedigest.com/automotive-air-vent-assembly-market-size-key-players-growth-factors-regions-and-applications-industry-forecast-by-2027.html "Automotive Air Vent Assembly Market Size, Key Players, Growth Factors, Regions and Applications, Industry Forecast by 2027") to begin on the path to success.”


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