# Streamr and Fysical to Partner to Reshape Human Location Data Market   Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-05-02 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Fysical and Streamr Partnership Revolutionising Data Ownership Meta Description: Fysical, a major human location data provider, partners with Streamr to empower consumers to reclaim and monetise their real-time data in the wake of the URL: https://financedigest.com/streamr-and-fysical-to-partner-to-reshape-human-location-data-markethtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd020518-10-1736842784404-compressed.jpg) One of the world’s largest providers of human location data to the advertising industry is changing its business model in the wake of the Facebook scandal and is aiming to put consumers back in control by partnering with blockchain-backed data platform [Streamr](https://www.streamr.com/). Founded 3.5 years ago, Singapore-based [Fysical](https://fysical.org/) now sells some 15 billion location data points from mobile and IoT devices to chart how people move through cityscapes and commercial spaces. This data is currently being bought by more than a thousand organisations from industries such as advertising,  real estate, financial services businesses, academia, and organisations with interests in machine learning. Fysical co-founder Ben Smith, however, has now stated that it is time to change direction and allow consumers to reclaim and monetise the real-time data that is being generated about them from hundreds of mobile apps and other devices. Smith will work with Swiss-based data monetisation platform Streamr to vend the data on its real-time data Marketplace, which will be launched at Consensus 2018 on May 16 2018. The two [companies will also work together](https://www.financedigest.com/the-digital-ir-revolution-how-new-technology-is-bringing-companies-and-shareholders-closer-together.html "The digital IR revolution: how new technology is bringing companies and shareholders closer together") to create an easy-to-use permission mechanism that will give people the ability to deny the use of their data altogether, or if they choose, to ‘double verify’ data being produced about them. By double verifying their locations, people will increase the data’s reliability, creating a new [standard in digital](https://www.financedigest.com/standard-chartered-rolls-out-digital-bank-in-hot-singapore-market.html "Standard Chartered rolls out digital bank in hot Singapore market") advertising and the location monitoring industry. They will also be able to share in the proceeds of monetisation. Streamr’s CEO, Henri Pihkala, welcomed the partnership. “Streamr’s aim is to do data differently,  and this partnership shows just that. We know that the IoT economy is already generating vast amounts of information about human behaviour. We have to make sure that this wealth of data isn’t captured by a select few data giants of the future because we [don’t want to make the mistakes](https://www.financedigest.com/dont-make-a-60-million-excel-mistake.html "Don’t make a million excel mistake") of the past. That’s why we’re putting Streamr Labs to work on ensuring we build something new from the ground up, that has the right values baked in from the start.” “Facebook, Google and Amazon currently own the ‘online’ [data](https://www.financedigest.com/u-s-yield-curve-inverts-after-strong-jobs-data-world-shares-mixed.html "U.S. yield curve inverts after strong jobs data; world shares mixed") world,” said Fysical co-founder Ben Smith. “The [next frontier](https://www.financedigest.com/the-next-frontier-of-payments.html "The next frontier of payments") is ‘offline’ or physical world data. We think that decentralisation can allow us to tackle this next frontier the right way, rather than [building giant monopolies with high privacy](https://www.financedigest.com/building-privacy-into-ai-is-the-future-federated.html "Building privacy into AI: is the future federated?") costs for consumers.” “In the decentralised space, there has only been one model to allow consumers to own their data and that’s a consumer-first model, where companies provide a mobile app to consumers which allows consumers to make [money](https://www.financedigest.com/your-money-is-safe-but-your-data-might-not-be.html "YOUR MONEY IS SAFE, BUT YOUR DATA MIGHT NOT BE") from their data,” Smith continued. “Most companies that offer such an app tout that they’re allowing consumers to finally [claim their data and take it back](https://www.financedigest.com/back-in-barcelona-telecoms-bosses-stake-claim-to-digital-future.html "Back in Barcelona, telecoms bosses stake claim to digital future") from the data giants, but that’s not actually happening. Rather, these apps just create more data to sell with a consumer monetary kick-back and they do nothing to allow consumers to claim or own the data [generated](https://www.financedigest.com/digitally-projected-revenue-to-be-the-unique-selling-point-of-next-generation-centrifuge-market.html "Digitally projected revenue to be the unique selling point of Next Generation Centrifuge Market") from the thousands of other apps and websites that still collect and sell their data. Fysical allows users to efficiently claim all of this [data downstream at the aggregate marketplace level](https://www.financedigest.com/data-time-for-some-levelling-up.html "Data – Time for some “Levelling Up”") where it’s pooled, instead of just from one of the many sources creating it upstream.” Smith added that Fysical’s mission was to become the industry standard for businesses to buy and sell location data, “while allowing consumers to claim their data from this [B2B](https://www.financedigest.com/b2b-telecommunication-market-to-more-than-us-27-billion.html "B2B Telecommunication Market to more than US$ 27 billion") market”. For more information please visit: [https://www.streamr.com/](https://www.streamr.com/) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---