# South-West finance expert joins ThinCats
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-11-14
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: ThinCats appoints Alison Whistance as Origination Manager
Meta Description: Alison Whistance joins as Origination Manager, South-West, bringing extensive experience in banking to drive growth in alternative funding for SMEs.
URL: https://financedigest.com/south-west-finance-expert-joins-thincatshtml

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ThinCats, the alternative funding specialist, has announced a senior hire to cover the South-West region.

![Alison Whistance, Origination Manager, South-West](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/alison-whistance-1736843266448-compressed.jpg)

Alison Whistance, Origination Manager, South-West

Alison Whistance joins ThinCats as Origination Manager, South-West, as ThinCats gears up for its next period of growth, and after the company announced a £200m funding programme in conjunction with its parent company ESF Capital.

Alison has joined from RBS/NatWest, where she has worked for the past nine years in Senior Manager and Business Development roles across private, business, commercial, and [corporate banking](https://www.financedigest.com/bank-of-england-sets-out-plans-to-sell-23-billion-corporate-bond-stockpile.html "Bank of England sets out plans to sell  billion corporate bond stockpile").

Her most recent role was [Business Development Director](https://www.financedigest.com/dan-hodgson-joins-verasity-as-director-of-business-development.html "Dan Hodgson joins Verasity as Director of Business Development"), specialising in asset based lending across the South-West and Wales. This was an origination role focussed on secured lending against receivables, inventory, P&M and property, creating bespoke lending solutions to meet clients’ needs.

She recently left RBS in search of a new, exciting [challenge and a company](https://www.financedigest.com/multigrain-bread-mix-market-size-share-top-leading-companies-consumption-drivers-trends-forces-analysis-revenue-challenges-and-global-forecast-2029.html "Multigrain Bread Mix Market: Size, Share, Top Leading Companies, Consumption, Drivers, Trends, Forces Analysis, Revenue, Challenges And Global Forecast 2029") where she could really make a difference; ThinCats has given her this opportunity.

Alison said: “I am looking forward to helping SMEs [across the M4 corridor achieve their growth](https://www.financedigest.com/tea-pitchers-market-sales-will-witness-stellar-revenue-growth-across-top-regional-pockets.html "Tea Pitchers Market Sales Will Witness Stellar Revenue Growth Across Top Regional Pockets") aspirations, especially where there is a viable business with a strong management team that the banks ‘want’ but ‘can’t’ lend to.

“There are many high growth businesses across the UK which are being restricted by limited access to bank funding and I believe ThinCats can really offer an [alternative solution to SMEs](https://www.financedigest.com/putting-smes-first-the-alternative-to-the-overdraft.html "Putting SMEs first: the alternative to the overdraft") in this space.

“I am excited to begin my career in alternative funding, and see this playing an [integral](https://www.financedigest.com/why-embedded-finance-will-be-integral-in-the-future-of-b2b-marketplaces.html "Why embedded finance will be integral in the future of B2B Marketplaces") part in UK SME lending in the future.”

Damon Walford, CDO at ThinCats, said: “We’re delighted that a professional of the calibre of Alison has chosen to join ThinCats.

“We welcome her at a very exciting time; not only for our company, but also for the South-West economy. We’re sure her in-depth knowledge of local SMEs, brokers and intermediaries across the region will [bring](https://www.financedigest.com/ecb-engaged-in-bringing-down-inflation-to-2-in-two-to-three-years-from-now-villeroy.html "ECB engaged in bringing down inflation to 2% in two to three years from now – Villeroy") forward a host of new funding opportunities over the coming months and years.”


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