# Soldo Welcomes Darren Upson As Vice President Of Small Business Europe
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2018-04-26
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Former Xero Marketing Director Joins Rapidly Expanding
Meta Description: Darren Upson, former Xero Marketing Director, appointed as VP of Small Business Europe at Soldo. Leading growth in SME sector across Europe.
URL: https://financedigest.com/soldo-welcomes-darren-upson-as-vice-president-of-small-business-europehtml

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**Former Xero Marketing Director  joins rapidly expanding FinTech company to head up growth and marketing to small businesses across Europe**

[Soldo](http://www.soldo.com), the London-based FinTech solving the challenge of automating, delegating and controlling company spending, has announced the appointment of Darren Upson as VP of Small Business Europe. The role will comprise of developing integrations with key technology partners, alongside growing the Small Business customer base across Europe. This key hire signals the fast development of the FinTech company that wants to make controlling company and employee spending a breeze ( [www.soldo.com](http://www.soldo.com)).

Upson, who has been named as one of the [top 100 most influential B2B tech marketers in Europe (2016)](https://www.hottopics.ht/23007/the-100-most-influential-b2b-marketing-leaders-in-europe/), is welcomed into the Soldo family following rapid expansion. After closing an $11M Series A investment round led by Accel in late 2017, Soldo have been focused on building out their existing enterprise business, and Upson will be responsible for a new business unit focusing on the largely untapped SME sector which currently accounts for 99% of the 5.7m businesses in the UK alone.

Holding a Bachelor of Arts Degree in Marketing, Upson has significant experience in high [growth SaaS businesses](https://www.financedigest.com/extracts-and-distillates-market-overview-high-demand-recent-trends-future-growth-business-scenario-technology-2022-2029.html "Extracts and Distillates Market Overview, High Demand, Recent Trends, Future Growth, Business Scenario & Technology 2022-2029"). In his most recent role as both Marketing Director and [Small Business](https://www.financedigest.com/small-businesses-run-out-of-cash-before-they-run-out-of-potential.html "Small businesses run out of cash before they run out of potential") Director at Xero, Upson was instrumental in growing the UK subscriber base from 83,000 to over 250,000 in under three years.

With his extensive background in Marketing & Business Director roles, Upson will take lead on [developing strategies](https://www.financedigest.com/yves-mirabaud-says-we-are-on-track-with-our-development-strategy.html "Yves Mirabaud Says “We are on track with our development strategy”") to bring in new business through the Soldo website whilst additionally employing digital marketing campaigns to spread Soldo’s objective further into the European SME market, initially targeting Italy and the UK.

Carlo Gualandri, Founder and CEO of Soldo, declared, _“We’re delighted to welcome Darren Upson on board at an exciting and crucial time in Soldo’s journey thus far. We’re looking forward to accelerating the growth of our small business [customer](https://www.financedigest.com/why-late-payments-are-hurting-your-customer-as-well-as-your-business.html "Why late payments are hurting your customer, as well as your business") base by leveraging Darren’s extensive experience of working with small businesses during his time at Xero. His arrival at this [time in Soldo highlights the next steps](https://www.financedigest.com/deliveroos-financial-hot-potato-time-for-new-cfo-to-step-up-to-the-plate.html "Deliveroo’s Financial Hot Potato: Time for new CFO to step up to the plate") we’re about to embark on as a company. With this we look forward to similar announcements as we add to our expert team in the [coming](https://www.financedigest.com/refrigerated-trailer-market-to-exhibit-increased-demand-in-the-coming-years.html "Refrigerated Trailer Market to Exhibit Increased Demand in the Coming Years") year.”_


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