# Social Trading is The New Way That Gen Z Are Getting Their Share of The Pie Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-10-26 Category: TRADING Category URL: https://financedigest.com/category/trading Meta Title: Shares: Social Trading App for Beginner Investors Meta Description: Discover Shares, Europe’s first social trading app designed to level the investing playing field. Join Communities to connect with like-minded investors and URL: https://financedigest.com/social-trading-is-the-new-way-that-gen-z-are-getting-their-share-of-the-piehtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/istock-1387271061-1736814966342-compressed.jpg) _![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/381-1736814966298-compressed.jpg)_ _By_ **_Benjamin Chemla,_** _Co-Founder and CEO of Shares_ **Introduction** Many beginner investors do not have people in their immediate circles who invest and are often unsure of how or where to get started. Gen Z and women, in particular, are often the first [groups to feel the pinch of not being ‘in the right circles’ to get started with investing – and it can feel overwhelming for many due to the seemingly vast knowledge and processes one needs](https://www.financedigest.com/uk-needs-to-make-politically-unpopular-reforms-to-boost-growth-business-group-says.html "UK needs to make politically unpopular reforms to boost growth, business group says") to be aware of to start. In true Gen Z fashion, this demographic is now turning to [social media](https://www.financedigest.com/why-no-event-should-be-planned-without-a-social-media-strategy.html "Why No Event Should Be Planned Without a Social Media Strategy") to learn about personal finances and investing, from TikTok to Reddit there are countless forums and opinions to read up on.  Europe’s first social trading app, Shares is on a mission to socialise the investing journey and has designed its product to [level the investing playing field](https://www.financedigest.com/using-agility-to-resist-economic-instability-and-level-the-playing-field.html "Using agility to resist economic instability and level the playing field"). And, with under 23s [accounting for over one-third of Shares](https://www.financedigest.com/the-sharing-economy-whats-in-it-for-accountants.html "THE SHARING ECONOMY: WHAT’S IN IT FOR ACCOUNTANTS?") users, the app is fast becoming a popular space for beginner investors. **What is** [social trading?](https://www.financedigest.com/the-benefits-of-social-trading-in-a-volatile-market.html "The benefits of social trading in a volatile market") Shares is building the [world’s first truly social and community-powered investing](https://www.financedigest.com/breaking-the-stigma-men-and-mental-health-in-the-world-of-investments.html "Breaking the Stigma: Men and Mental Health in the World of Investments") app to help make investing accessible by harnessing the power of communities. The app offers [individuals the opportunity to experience a one-stop platform where they can become an investor and make trades](https://www.financedigest.com/how-to-trade-forex-and-succeed-as-an-individual.html "How to Trade Forex and Succeed as an Individual"), better manage their portfolio, and discuss opportunities with friends and family. With Shares, family, friends and seasoned investors can [invest together](https://www.financedigest.com/10-ways-to-put-together-a-killer-investment-pitch.html "10 WAYS TO PUT TOGETHER A KILLER INVESTMENT PITCH"), sharing knowledge and experience to inspire long-term growth in their investments. **The** [importance of Community within trading](https://www.financedigest.com/exclusive-indian-car-makers-propose-tax-cut-on-imports-in-trade-deal-with-britain.html "Exclusive-Indian car makers propose tax cut on imports in trade deal with Britain") Research has found that many beginner [investors do not have people](https://www.financedigest.com/high-streets-remain-an-important-factor-for-people-choosing-where-to-live-property-investors-on-alert.html "High streets remain an important factor for people choosing where to live – property investors on alert") in their immediate circles who invest and are often unsure of how or where to get started. However, according to research Gen Z investors were nearly five times as likely to report that they get financial advice from [social media](https://www.financedigest.com/10-tips-to-help-with-your-social-media-customer-care.html "10 TIPS TO HELP WITH YOUR SOCIAL MEDIA CUSTOMER CARE") as adults aged 41 and over, with 28% turning to friends and online influencers for guidance. To offer [investors an inclusive space](https://www.financedigest.com/virgin-orbit-says-space-startup-in-talks-with-potential-investors.html "Virgin Orbit says space startup in talks with potential investors"), Shares offers their users Communities which are dedicated and moderated spaces on the app designed to help connect users based on similar interests or experience to make starting in the investing world less intimidating. Users can join Communities based on their trading interests like Crypto & web3, or there are even stock specific Communities where users can discuss the latest movements of their favourite [stocks like Apple or Tesla](https://www.financedigest.com/rivian-stock-less-bruised-than-tesla-as-both-miss-ev-targets.html "Rivian stock less bruised than Tesla as both miss EV targets"). Ben Chemla, Founder and [CEO of Shares](https://www.financedigest.com/tesla-ceo-musk-says-he-is-almost-done-with-stock-sales-shares-rally.html "Tesla CEO Musk says he is ‘almost done’ with stock sales; shares rally"), said: “Community-powered investing is in our DNA at Shares. At its core, Communities gives users the [opportunity to reimagine the relationships they have with the companies they invest](https://www.financedigest.com/global-lycopene-market-outlook-business-challenges-investment-opportunities-progression-status-revenue-expectation-and-forecast-2022-2029.html "Global Lycopene Market Outlook Business Challenges, Investment Opportunities, Progression Status, Revenue Expectation and Forecast 2022-2029") in. Communities will help us [close this gap between investors](https://www.financedigest.com/optable-closes-20-million-series-a-financing-broadens-investor-syndicate-in-new-round.html "Optable Closes Million Series A Financing, Broadens Investor Syndicate in New Round") and their most beloved brands. Getting people chatting and engaged first helps [create](https://www.financedigest.com/create-your-next-marketing-commercial-from-a-freelancer-on-gawdo.html "Create your next marketing commercial from a freelancer on Gawdo") a precursor for what comes next”. Users who join a community will be able to share everything from the latest news and trends, to thoughts and questions, and Shares will encourage users to join the moderated channels, which is a safe space for newcomers and established investors to learn more about [investing and celebrate their successes](https://www.financedigest.com/large-investment-success-for-basingstoke-cybersecurity-start-up.html "Large investment success for Basingstoke cybersecurity start-up") together. The feature also empowers users to connect with people outside of their immediate friendship circles and with those who [share similar investing interests-](https://www.financedigest.com/airbus-interested-in-minority-share-in-atoss-evidian-les-echos.html "Airbus interested in minority share in Atos’s Evidian – Les Echos") introducing them to wider circles of opinions and levelling the playing field. **What is the [future for social](https://www.financedigest.com/meet-the-founder-of-the-web-3-decentralized-social-media-metaverse-and-on-achieving-guarantees-of-green-for-a-proof-of-impact-future.html "Meet The Founder Of The Web-3, Decentralized, Social Media Metaverse; And on Achieving ‘Guarantees of Green’ For A Proof-of –Impact- Future") trading** Whether it’s the current economic climate, or [Gen Z’s hunger to learn new skills one thing is for certain: Gen Z is taking charge of their own future](https://www.financedigest.com/the-end-of-traditional-financial-institutions-as-we-know-them-how-gen-z-is-shaping-the-future-of-financial-comms.html "The end of traditional financial institutions as we know them: how Gen-Z is shaping the future of financial comms "). People are more now than ever feeling empowered to take control of their [finances into their own hands and look for opportunities to make the most of the market – whether for their own nest egg or to raise funds to put towards a business](https://www.financedigest.com/6-ways-to-spring-clean-your-business-finances.html "6 ways to Spring clean your business finances") idea of their own.  With thousands of people taking to [social media](https://www.financedigest.com/3-ways-financial-institutionscan-leverage-live-engagement-on-social-media.html "3 ways financial institutions can leverage Live Engagement on social media") to share their latest ventures and stock market finds, there is now endless inspiration for how to create income outside of a  9-5. Sharing information about [investing means building a longer table for future](https://www.financedigest.com/investing-in-the-city-thats-investing-in-itself-welcome-to-the-liverpool-of-the-future.html "INVESTING IN THE CITY THAT’S INVESTING IN ITSELF – WELCOME TO THE LIVERPOOL OF THE FUTURE!  ") investors, rather than higher walls to keep them out. [Social trading is the next chapter for not only integrating social media](https://www.financedigest.com/ai-and-social-media-are-revolutionizing-personal-finance-in-2023.html "AI and Social Media Are Revolutionizing Personal Finance in 2023") further into everyday life, but for creating a space where future venture capitalists and traders alike can learn, connect and be inspired to find their next ‘million dollar idea’. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---