# Smart becomes the first SSP to collaborate with White Bullet to safeguard quality in the digital media landscape
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-09-28
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: Smart AdServer and White Bullet Join Forces to Fight Piracy
Meta Description: Protecting advertisers and brands from funding illegal activities, White Bullet and Smart AdServer join forces to fight piracy at scale for a safer digital
URL: https://financedigest.com/smart-becomes-the-first-ssp-to-collaborate-with-white-bullet-to-safeguard-quality-in-the-digital-media-landscapehtml

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_The partnership is designed to eradicate piracy and to ensure a safer, more transparent trading environment for all_

**London, UK Sept 29th 2021:** IP protection company [White Bullet](https://www.white-bullet.com/) and independent ad tech platform [Smart AdServer](https://smartadserver.com/) today announce a global partnership designed to help eradicate the scourge of piracy from the global media landscape.

[White Bullet’s](https://www.white-bullet.com/) platform detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking advertising and financial impact – with AI and machine learning taking the strain. As the first SSP to integrate this solution, Smart goes a step further in putting traffic and ad quality at the core of its advertising platform to safeguard media buyers from funding illegal activities with their digital advertising budget. The real-time, 24/7 integration of platforms will reduce the need for manual tasks to a minimum for all parties involved in Smart’s marketplace at a time when pirates are getting more sophisticated by investing in technology to stay hidden.

In this way, both partners are setting out to [protect everyone in the market](https://www.financedigest.com/the-hearing-protection-devices-market-to-project-invigoration.html "The Hearing Protection Devices Market To Project Invigoration"). On a joint [mission to put an end to the funding of piracy globally](https://www.financedigest.com/spacex-rocket-sends-first-global-water-survey-mission-into-orbit.html "SpaceX rocket sends first global water survey mission into orbit"), Smart and White Bullet are investing in automation and dynamic processes to fight piracy at the scale required to drive true transparency and quality in the digital landscape.

_“We are delighted to be working together with Smart AdServer,”_ says Peter Szyszko, Founder and CEO, [White Bullet](https://www.white-bullet.com/). _“Our missions are truly aligned, making this a partnership which will help to fight piracy at scale, globally – thanks to [technology and innovation](https://www.financedigest.com/innovative-apps-to-foster-the-growth-of-gene-editing-technologies-market.html "Innovative apps to foster the growth of Gene Editing Technologies Market"), and which will no doubt result in a healthier marketplace for all.”_

Jean-Christophe Peube, Senior Vice President, Analytics and Customer Experience at SmartAdServer, comments: “We are committed to providing our clients with a transparent, [integrated platform which simplifies digital](https://www.financedigest.com/what-is-id-and-verification-and-why-is-it-such-an-integral-part-of-digital-life.html "What Is ID and Verification and Why is it Such an Integral Part of Digital Life?") transactions and ensures trust through brand safety and efficiency. We are excited to be the first SSP to fight piracy at scale with White Bullet, with this partnership representing an important [step forward in our mission to build](https://www.financedigest.com/build-a-strong-remote-team-with-these-5-steps.html "Build A Strong Remote Team With These 5 Steps") an ad environment founded upon quality and integrity. Together, we are [investing to protect advertisers and brands](https://www.financedigest.com/5-compelling-reasons-that-you-should-invest-in-branding.html "5 Compelling Reasons That You Should Invest In Branding") by stamping out the piracy bug and ensuring a fair, transparent ecosystem in which all parties can trade safely and securely.”

White Bullet has already prevented [millions of pounds of ad spend from funding](https://www.financedigest.com/collegiate-ac-and-shuman-capital-launch-e300-million-european-student-living-fund.html "Collegiate AC and Shuman Capital launch €300 million European Student Living Fund") piracy by collaborating with brands, advertisers, regulators and rights owners. By [connecting rights owners and the advertising industry with real-time data](https://www.financedigest.com/real-time-connect-nyc-where-adtech-leaders-come-together-to-redefine-data-strategies.html "Real-Time Connect (NYC): Where AdTech leaders come together to redefine data strategies") about piracy risk, so all parties can take action, its solutions allow clients to understand the universe of piracy and to stop it from generating revenue.

The [global partnership](https://www.financedigest.com/lumen-research-and-tvision-announce-global-partnership-for-advanced-attention-first-measurement-and-media-buying.html "Lumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and Media Buying") goes live in Q4 2021.

**For more information:**

Peter Szyszko

peter.szyszko@white-bullet.com

**About** [**White Bullet Solutions**](https://www.white-bullet.com/)

Founded in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and [advertising industries, White Bullet offers companies piracy risk data and protection, brand safety solutions, and full transparency on their advertising placement and digital](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising") supply chains.

[White Bullet](https://www.white-bullet.com/) works collaboratively with brands, policymakers, and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps. White Bullet is a certified anti-piracy solutions provider under the advertising industry [regulator TAG and is a stakeholder to the EU Commission Memorandum of Understanding](https://www.financedigest.com/activision-aims-to-help-uk-regulator-better-understand-our-industry.html "Activision aims to help UK regulator ‘better understand our industry’") on Advertising and IPR.

White Bullet comprises IP experts and dedicated technical engineers who specialize in AI, [big data](https://www.financedigest.com/hedge-funds-suffer-big-outflows-in-q2-data.html "Hedge funds suffer big outflows in Q2 – data") models, and predictive machine learning. The team includes highly skilled investigators and [data analysts experienced in tackling](https://www.financedigest.com/tackling-the-complexity-of-data-within-financial-organisations.html "Tackling the complexity of data within financial organisations") the funding and distribution of pirated content. With offices in London, New York, and Los Angeles, [White Bullet](https://www.financedigest.com/white-bullets-integration-with-silverbullets-next-generation-context-outcomes-engine-4d-is-now-live.html "White Bullet’s integration with Silverbullet’s next generation Context Outcomes Engine, 4D, is now live") advises policymakers and government bodies on regulatory and compliance programmes globally.

**About** [**Smart**](https://smartadserver.com/)

[Smart](https://smartadserver.com/) is the leading independent adtech platform built to serve the interests of both buyers and publishers. Smart’s fully transparent platform and shared-interest business approach [enables brands and premium publishers to get their fair share of ad value](https://www.financedigest.com/iris-acquisition-enables-accountants-to-add-greater-value-to-their-clients.html "IRIS acquisition enables accountants to add greater value to their clients") at every opportunity, on their terms. Brands can achieve greater efficiency through their [advertising spend](https://www.financedigest.com/paid-search-advertising-how-to-identify-wasted-spending.html "Paid search advertising: how to identify wasted spending"), and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, formats, and audience data to deliver true value path optimization to brands.

Smart works directly with hundreds of buyers and more than 1,000 publishers worldwide including Meredith, Insider, The Guardian, Cafe Media, Groupe Marie Claire, Le Figaro, Altice, and PlutoTV to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. The [company operates 12 offices worldwide and leads](https://www.financedigest.com/generic-oncology-drugs-market-2021-global-leading-companies-analysis-revenue-trends-and-forecasts-2027.html "Generic Oncology Drugs Market 2021 Global Leading Companies Analysis, Revenue, Trends and Forecasts 2027") the charge in building a transparent ecosystem based on quality.

**This is a Sponsored Feature**


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