# Six in ten Britons will spend less at Christmas -Deloitte survey
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-11-07
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Thrifty Christmas: 60% of Britons Expect Less Spending,
Meta Description: Survey shows 6 in 10 Britons expecting less money to spend this Christmas compared to last year, with many planning to switch to cheaper brands and shop at
URL: https://financedigest.com/six-in-ten-britons-will-spend-less-at-christmas-deloitte-surveyhtml

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LONDON (Reuters) – Six in ten Britons believe they will have less money to spend over the Christmas period than last year, according to a survey published on Monday, adding to evidence that a thrifty festive season beckons.

The survey from Deloitte found 38% plan to switch to cheaper brands or stores to seek out gifts, and for Christmas Day dinner 35% plan to do at least part of their shop at a discount supermarket.

It found that 11% of UK consumers intend to purchase gifts either second hand or through reselling platforms, while 8% plan to buy none at all.

Consumers are [entering the festive season with budgets](https://www.financedigest.com/croatia-heading-to-enter-euro-zone-adopts-first-budget-in-euros.html "Croatia, heading to enter euro zone, adopts first budget in euros") under more pressure this year, and it is not surprising that almost all are considering affordability and adapting their typical Christmas spending habits in one way or another,” Oliver Vernon-Harcourt, head of retail at Deloitte, said.

With inflation at a 40-year high of 10.1%, interest rates rising and [consumer confidence](https://www.financedigest.com/weary-wall-street-cheers-improved-consumer-confidence.html "Weary Wall Street cheers improved consumer confidence") close to the gloomiest on record, Britons have cut their spending.

They also [face the prospect of even tighter budgets in 2023 after new Prime Minister Rishi Sunak indicated there will be a squeeze on public spending](https://www.financedigest.com/infosecurity-europe-agenda-spotlights-innovation-as-security-leaders-address-cybersecurity-spend-in-the-face-of-economic-headwinds.html "Infosecurity Europe agenda spotlights innovation as security leaders address cybersecurity spend in the face of economic headwinds") and potentially higher taxes.

According to Deloitte’s data, 54% of consumers intend to shop for Christmas in November, which includes the [Black Friday](https://www.financedigest.com/cost-of-living-crisis-casts-shadow-over-europes-black-friday.html "Cost-of-living crisis casts shadow over Europe’s Black Friday") discount day on Nov. 25, and the first two weeks of December.

[British supermarket group Sainsbury’s said last week that cash-strapped consumers were spreading the cost of Christmas](https://www.financedigest.com/british-shoppers-defy-cost-of-living-crisis-at-christmas.html "British shoppers defy cost-of-living crisis at Christmas") by shopping earlier than usual, while department store group John Lewis launched its Black Friday event as early as Nov. 4.

Deloitte’s findings chimed with surveys last month from Kantar and Accenture, which both showed Britons planning to [cut festive spending this year](https://www.financedigest.com/inpost-sees-better-margin-in-poland-plans-no-job-cuts-this-year.html "InPost sees better margin in Poland, plans no job cuts this year").

(Reporting by James Davey; editing by John Stonestreet)


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