# SimplyBiz Group launches complimentary end-to-end investment advice system Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-01-23 Category: INVESTING Category URL: https://financedigest.com/category/investing Meta Title: Introducing Centra: The Groundbreaking Financial Planning Meta Description: Discover Centra, the innovative end-to-end financial planning system from SimplyBiz Group. Powered by Defaqto, Centra offers a seamless process for advisers, URL: https://financedigest.com/simplybiz-group-launches-complimentary-end-to-end-investment-advice-systemhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd230118-2-1736843049615-compressed.jpg) The SimplyBiz Group has today announced the launch of a new and exciting end-to-end financial planning system called Centra. Powered by Defaqto, Centra, provides a ‘one stop shop’ for advisers, supporting every step of the advice process. This system, designed to save time and improve the quality of the advice process being made available, free of charge to SimplyBiz Group Members via a staged roll-out. Centra, which has been in development for over twelve months, offers access to goals-based financial planning tools, [product research](https://www.financedigest.com/polyols-and-sorbitols-products-market-industry-research-segmentation-key-players-analysis-and-forecast-to-2029.html "Polyols and Sorbitols Products Market Industry Research, Segmentation, Key Players Analysis and Forecast to 2029"), pre-populated suitability reports and a complete centralised investment process. The system has been [developed following feedback from advisers seeking a more streamlined process for providing advice and a one-stop-shop for all their reports](https://www.financedigest.com/most-recent-development-report-on-centrifugal-chiller-market-to-witness-exponential-rise-in-revenue-share-during-the-forecast-period-2021-2031.html "Most Recent Development Report On Centrifugal Chiller Market To Witness Exponential Rise In Revenue Share During The Forecast Period (2021-2031)") and tools. It is the first of its kind in the industry, [bringing together the best of breed technology](https://www.financedigest.com/adverty-wins-third-us-patent-for-brainimpression-bringing-ad-viewability-technology-to-gaming-on-mobile-tv-screens-and-the-wider-metaverse.html "Adverty wins third US patent for BrainImpression™, bringing ad viewability technology to gaming on mobile, TV screens and the wider metaverse") suppliers into a single, streamlined process. The SimplyBiz Group has collaborated with Defaqto and Intelliflo to develop Centra, with some components within the solution developed by Oxford Risk, Finametrica, Morningstar and Moody’s. **Dan Russell,** [Managing Director of SimplyBiz Investment Services](https://www.financedigest.com/cyclic-innovation-to-drive-the-medical-case-management-services-market.html "Cyclic innovation to drive the Medical Case Management Services Market"), commented: _“The most important aspect of Centra is that it was designed and created by advisers.  Our Members told us they wanted greater efficiency in the advice process, a seamless link from financial planning to [research and suitability reports](https://www.financedigest.com/fucoidan-extract-market-research-report-2022-global-forecast-till-2028.html "Fucoidan Extract Market Research Report 2022 – Global Forecast till 2028"), greater support in making suitable investment recommendations, and support to deliver a better customer experience. Centra delivers on every one of those requirements._ _“Centra is a single system. The entire breadth of functionality available – from Know Your Client information, through to risk, goals based planning, research, suitability and client management – is accessed through just one login._ _“The SimplyBiz Group team has brought sixteen years’ experience and expertise to the development of Centra, [combined with the best third-party partners in the market](https://www.financedigest.com/the-combination-antibody-therapy-market-to-grow-on-a-satisfactory-note.html "The Combination Antibody Therapy Market to grow on a satisfactory note") and, of course, an ongoing dialogue with the advisers who use our services.  Together, we have created a truly exceptional solution in Centra and I’m very excited to be able to offer this new service to firms we support.”_ **Zahid Bilgrami, CEO of Defaqto,** added: _“The SimplyBiz Group is a highly [successful and forward-thinking business and we are delighted to have worked](https://www.financedigest.com/how-to-make-hybrid-working-successful.html "How to make hybrid working successful") closely together with them throughout the development and build of Centra.  The easy-to-use and fully integrated nature of every component of Centra is unique and we’re thrilled to hold such a prominent role in the [delivery](https://www.financedigest.com/dental-delivery-system-market-is-booming-worldwide-by-2027-growth-share-demand-and-analysis-forecasts.html "Dental Delivery System Market is Booming Worldwide by 2027 | Growth, Share, Demand and Analysis Forecasts") of this vitally important and useful system.”_ Centra will be rolled out to Members of The SimplyBiz Group over the first quarter of this year, with practical demonstrations and workshops taking place at the Group’s upcoming events, regular online training opportunities and a dedicated onboarding team dedicated to helping advisers get up and [running on the Centra system](https://www.financedigest.com/how-to-use-a-pos-system-to-run-your-business.html "How To Use A POS System To Run Your Business?"). --- This blog is powered by Superblog. 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